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Habit Loop

Productivity · SpellenX Studio

Healthy Google Play: Live App Store: Live
Rating
4.5 +0.1
DAU, last 30 days
2.5k
Crash-free users
99.6%
Latest version
1.5.1
Awaiting reply
0 reviews
Overview Revenue Acquisition Users and retention Store and reviews

Users and retention

Daily active users
2.5k
2.6%
average per day
Monthly active users
8.8k
2.6%
unique users, 30 days
Stickiness
28.0%
0.0 pts
DAU ÷ MAU
Sessions per user
2.2
0.0%
2.4 min per session
Day-1 retention
32.8% 0.7 pts
Below the 35.0% casual benchmark
Day-7 retention
15.6% 0.3 pts
Above the 13.0% casual benchmark
Day-30 retention
9.0% 0.2 pts
Above the 5.0% casual benchmark
Lifetime value $1.08 revenue per install · paid installs return 1.4× CPI
Active users
Daily active users across the selected apps
Daily active users ·
2.6k 2.3k
Oct 7 Nov 5
Daily active users
DayValue
Wed, Oct 72.4k
Thu, Oct 82.5k
Fri, Oct 92.5k
Sat, Oct 102.4k
Sun, Oct 112.3k
Mon, Oct 122.4k
Tue, Oct 132.4k
Wed, Oct 142.5k
Thu, Oct 152.5k
Fri, Oct 162.5k
Sat, Oct 172.5k
Sun, Oct 182.4k
Mon, Oct 192.4k
Tue, Oct 202.5k
Wed, Oct 212.5k
Thu, Oct 222.5k
Fri, Oct 232.6k
Sat, Oct 242.4k
Sun, Oct 252.5k
Mon, Oct 262.4k
Tue, Oct 272.4k
Wed, Oct 282.5k
Thu, Oct 292.5k
Fri, Oct 302.5k
Sat, Oct 312.4k
Sun, Nov 12.4k
Mon, Nov 22.4k
Tue, Nov 32.5k
Wed, Nov 42.5k
Thu, Nov 52.6k
57 new users a day · 2.3% of active users are new. The rest came back.
Stickiness
Daily ÷ monthly active users. Higher means people come back more often.
DAU ÷ MAU ·
29.8% 26.4%
Oct 7 Nov 5
DAU ÷ MAU
DayValue
Wed, Oct 728.9%
Thu, Oct 827.6%
Fri, Oct 927.4%
Sat, Oct 1027.0%
Sun, Oct 1129.0%
Mon, Oct 1228.8%
Tue, Oct 1329.2%
Wed, Oct 1427.2%
Thu, Oct 1528.9%
Fri, Oct 1628.1%
Sat, Oct 1728.1%
Sun, Oct 1827.1%
Mon, Oct 1928.9%
Tue, Oct 2027.2%
Wed, Oct 2127.0%
Thu, Oct 2228.5%
Fri, Oct 2328.8%
Sat, Oct 2429.2%
Sun, Oct 2527.3%
Mon, Oct 2628.7%
Tue, Oct 2727.5%
Wed, Oct 2827.3%
Thu, Oct 2927.8%
Fri, Oct 3027.6%
Sat, Oct 3128.4%
Sun, Nov 128.0%
Mon, Nov 228.4%
Tue, Nov 327.8%
Wed, Nov 427.9%
Thu, Nov 528.0%
Retention curves
Share of installs still active N days later
Habit Loop Casual benchmark
0.0%
10.0%
20.0%
30.0%
40.0%
Day 1 Day 30
Retention by days since install
Days since installHabit LoopCasual benchmark
Day 132.8%35.0%
Day 225.2%23.5%
Day 321.6%18.7%
Day 419.3%15.8%
Day 517.8%13.9%
Day 616.6%12.6%
Day 715.6%11.5%
Day 814.8%10.7%
Day 914.2%10.0%
Day 1013.6%9.4%
Day 1113.1%8.9%
Day 1212.7%8.4%
Day 1312.3%8.1%
Day 1412.0%7.7%
Day 1511.7%7.4%
Day 1611.4%7.2%
Day 1711.1%6.9%
Day 1810.9%6.7%
Day 1910.7%6.5%
Day 2010.5%6.3%
Day 2110.3%6.1%
Day 2210.1%6.0%
Day 239.9%5.8%
Day 249.7%5.7%
Day 259.6%5.5%
Day 269.5%5.4%
Day 279.3%5.3%
Day 289.2%5.2%
Day 299.1%5.1%
Day 309.0%5.0%
Weekly cohorts
Retention of each install week. Stronger shading is better within a column.
Week of Installs D1 D3 D7 D14 D30
Sep 14 392 32.5% 21.3% 15.4% 11.8% 8.9%
Sep 21 400 34.8% 22.9% 16.6% 12.7% 9.5%
Sep 28 392 34.7% 22.8% 16.5% 12.6% 9.5%
Oct 5 386 33.6% 22.1% 16.0% 12.3% 9.2%
Oct 12 383 32.4% 21.3% 15.4% 11.8% —
Oct 19 406 32.3% 21.3% 15.4% 11.8% —
Oct 26 406 32.9% 21.6% 15.6% — —
Nov 2 231 33.5% 22.0% — — —
Lower Higher Too recent to measure
By platform
Share of daily active users and how well each platform retains
Android 737 DAU · 30%
Day 1
31.2%
Day 7
14.8%
Day 30
8.5%
iOS 1.7k DAU · 70%
Day 1
36.1%
Day 7
17.2%
Day 30
9.8%
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