Ad creatives
Meta Ads ROAS may be understated
A Meta Ads account has stopped sending conversions, so some ads look weaker than they are. Check this before pausing anything on ROAS alone.
Reconnect Meta Ads
Creatives running
20
10 on Meta Ads · 3 on Apple Search Ads · 7 on Google Ads
Best creative
2.5x ROAS
Need attention
6
2 fatigued · 4 weak
Spend on those creatives
$1.5k
24% of the spend reported per creative
Look at these first
The creatives with the most money behind them that need attention.
Fatigued
Run Hero · Meta Ads · $724 spent
People have seen it 5.8 times on average, and its click-through rate is down 38% since launch. Replace it with a fresh version. Audiences are tired of this one, so more budget is unlikely to help.
Weak
Puzzle Pro · Meta Ads · $290 spent
Returns 0.8x against the campaign's 1.8x target. Consider pausing it in Meta Ads Manager and moving its budget to a stronger ad in this campaign.
Fatigued
Merge Garden · Meta Ads · $256 spent
People have seen it 4.6 times on average, and its click-through rate is down 27% since launch. Replace it with a fresh version. Audiences are tired of this one, so more budget is unlikely to help.
ROAS by format
Meta Ads only, the one platform that reports revenue per ad.
Playable
2.5x
Video
1.4x
Image
1.0x
All creatives
| Creative | Status | |||||
|---|---|---|---|---|---|---|
No creatives match
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Platforms report creatives differently, so a dash means the platform does not give that number. Google rates assets instead of reporting their spend, and Apple reports no revenue per product page. Artwork is a sample until ad previews are connected.
