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Users and retention

Daily active users
90.8k
1.9%
average per day
Monthly active users
459k
1.8%
unique users, 30 days
Stickiness
19.8%
0.0 pts
DAU ÷ MAU
Sessions per user
2.8
0.1%
8.8 min per session
Day-1 retention
38.0% 0.2 pts
Above the 35.0% casual benchmark
Day-7 retention
13.9% 0.1 pts
Above the 13.0% casual benchmark
Day-30 retention
6.6% 0.0 pts
Above the 5.0% casual benchmark
Lifetime value $1.11 revenue per install · paid installs return 1.8× CPI
Active users
Daily active users across the selected apps
Daily active users ·
94.1k 87.4k
Oct 7 Nov 5
Daily active users
DayValue
Wed, Oct 789.8k
Thu, Oct 891.2k
Fri, Oct 991.3k
Sat, Oct 1089.3k
Sun, Oct 1189.2k
Mon, Oct 1290.1k
Tue, Oct 1390.2k
Wed, Oct 1491.5k
Thu, Oct 1591.7k
Fri, Oct 1690.9k
Sat, Oct 1790.9k
Sun, Oct 1889.7k
Mon, Oct 1989.7k
Tue, Oct 2091.1k
Wed, Oct 2191.1k
Thu, Oct 2292k
Fri, Oct 2392.1k
Sat, Oct 2490.8k
Sun, Oct 2590.9k
Mon, Oct 2690.2k
Tue, Oct 2790.1k
Wed, Oct 2891.5k
Thu, Oct 2991.7k
Fri, Oct 3091.2k
Sat, Oct 3191.2k
Sun, Nov 189.9k
Mon, Nov 290.7k
Tue, Nov 390.9k
Wed, Nov 492.2k
Thu, Nov 592.3k
1.5k new users a day · 1.6% of active users are new. The rest came back.
Stickiness
Daily ÷ monthly active users. Higher means people come back more often.
DAU ÷ MAU ·
20.7% 19.0%
Oct 7 Nov 5
DAU ÷ MAU
DayValue
Wed, Oct 719.7%
Thu, Oct 819.7%
Fri, Oct 920.2%
Sat, Oct 1019.7%
Sun, Oct 1119.8%
Mon, Oct 1219.6%
Tue, Oct 1320.3%
Wed, Oct 1419.9%
Thu, Oct 1519.9%
Fri, Oct 1619.8%
Sat, Oct 1719.9%
Sun, Oct 1819.8%
Mon, Oct 1920.1%
Tue, Oct 2019.8%
Wed, Oct 2119.7%
Thu, Oct 2219.6%
Fri, Oct 2319.9%
Sat, Oct 2420.2%
Sun, Oct 2519.7%
Mon, Oct 2619.8%
Tue, Oct 2720.0%
Wed, Oct 2819.4%
Thu, Oct 2920.0%
Fri, Oct 3019.9%
Sat, Oct 3119.5%
Sun, Nov 120.1%
Mon, Nov 219.7%
Tue, Nov 319.7%
Wed, Nov 420.1%
Thu, Nov 520.0%
Retention curves
Share of installs still active N days later, for your largest apps
All apps Puzzle Pro Run Hero QR Scanner Casual benchmark
0.0%
20.0%
40.0%
60.0%
Day 1 Day 30
Retention by days since install
Days since installAll appsPuzzle ProRun HeroQR ScannerCasual benchmark
Day 138.0%42.7%41.2%28.5%35.0%
Day 226.5%29.6%27.2%20.5%23.5%
Day 321.4%23.9%21.4%17.0%18.7%
Day 418.5%20.6%18.0%14.8%15.8%
Day 516.5%18.3%15.8%13.3%13.9%
Day 615.0%16.6%14.1%12.2%12.6%
Day 713.9%15.3%12.9%11.4%11.5%
Day 812.9%14.3%11.9%10.7%10.7%
Day 912.2%13.4%11.1%10.1%10.0%
Day 1011.6%12.7%10.4%9.6%9.4%
Day 1111.0%12.1%9.9%9.2%8.9%
Day 1210.5%11.5%9.4%8.8%8.4%
Day 1310.1%11.1%8.9%8.5%8.1%
Day 149.7%10.6%8.5%8.2%7.7%
Day 159.4%10.2%8.2%7.9%7.4%
Day 169.1%9.9%7.9%7.7%7.2%
Day 178.8%9.6%7.6%7.5%6.9%
Day 188.6%9.3%7.3%7.3%6.7%
Day 198.3%9.0%7.1%7.1%6.5%
Day 208.1%8.8%6.9%6.9%6.3%
Day 217.9%8.6%6.7%6.8%6.1%
Day 227.7%8.4%6.5%6.6%6.0%
Day 237.6%8.2%6.3%6.5%5.8%
Day 247.4%8.0%6.2%6.3%5.7%
Day 257.3%7.8%6.0%6.2%5.5%
Day 267.1%7.7%5.9%6.1%5.4%
Day 277.0%7.5%5.8%6.0%5.3%
Day 286.9%7.4%5.6%5.9%5.2%
Day 296.7%7.2%5.5%5.8%5.1%
Day 306.6%7.1%5.4%5.7%5.0%
Weekly cohorts
Retention of each install week. Stronger shading is better within a column.
Week of Installs D1 D3 D7 D14 D30
Sep 14 10.2k 37.4% 21.1% 13.7% 9.6% 6.5%
Sep 21 10.3k 37.5% 21.2% 13.7% 9.6% 6.5%
Sep 28 10.3k 38.9% 22.0% 14.2% 10.0% 6.8%
Oct 5 10.1k 37.7% 21.3% 13.7% 9.6% 6.5%
Oct 12 10.2k 38.6% 21.8% 14.1% 9.9% —
Oct 19 10.2k 37.5% 21.2% 13.7% 9.6% —
Oct 26 10.3k 38.4% 21.7% 14.0% — —
Nov 2 5.8k 38.4% 21.7% — — —
Lower Higher Too recent to measure
By app
Engagement, retention and lifetime value. Red retention is below the casual benchmark.
App DAU Stickiness D1 D7 D30 Sessions · length LTV LTV ÷ CPI DAU trend
PP Puzzle Pro
32.3k 24.0% 42.7% 15.3% 7.1% 3.4 · 9.5 min $1.39 2.3×
+2% Puzzle Pro daily active users flat over the period
RH Run Hero
18k 19.0% 41.2% Below benchmark: 12.9% 5.4% 2.9 · 11.2 min $1.19 1.4×
+2% Run Hero daily active users flat over the period
QR QR Scanner
13.4k 14.0% Below benchmark: 28.5% Below benchmark: 11.4% 5.7% 1.8 · 1.6 min $0.93 Organic
+1% QR Scanner daily active users flat over the period
MG Merge Garden
4.2k 26.0% 38.1% 14.7% 7.2% 4.2 · 6.3 min $1.04 1.4×
+1% Merge Garden daily active users flat over the period
DS Daily Sudoku
4.1k 31.0% 46.7% 21.9% 12.4% 1.9 · 12.5 min $1.05 2.5×
+1% Daily Sudoku daily active users flat over the period
CS Color Sort
3.9k 17.0% 40.8% Below benchmark: 12.4% 5.1% 3.1 · 8.1 min $0.84 1.9×
+1% Color Sort daily active users flat over the period
TM Tile Match
3.6k 18.0% 40.5% Below benchmark: 12.5% 5.2% 3.3 · 8.8 min $0.73 1.2×
+1% Tile Match daily active users flat over the period
FT Fit Timer
3.4k 21.0% Below benchmark: 28.2% 13.8% 8.1% 1.4 · 24.0 min $1.53 2.0×
+1% Fit Timer daily active users flat over the period
HL Habit Loop
2.5k 28.0% Below benchmark: 32.8% 15.6% 9.0% 2.2 · 2.4 min $1.08 1.4×
+2% Habit Loop daily active users flat over the period
SN Snap Notes
2.4k 16.0% Below benchmark: 27.1% Below benchmark: 12.5% 7.0% 2.5 · 3.1 min $0.61 2.7×
+1% Snap Notes daily active users flat over the period
BQ Brain Quiz
2.1k 13.0% Below benchmark: 34.8% Below benchmark: 10.2% Below benchmark: 4.1% 2.1 · 6.7 min $0.56 1.5×
+1% Brain Quiz daily active users flat over the period
WS Word Sprint
981 18.0% 36.4% Below benchmark: 12.0% 5.2% 2.6 · 7.4 min $0.92 1.0×
−49% Word Sprint daily active users falling over the period
By platform
Share of daily active users and how well each platform retains
Android 57.7k DAU · 63%
Day 1
36.1%
Day 7
13.2%
Day 30
6.3%
iOS 33.2k DAU · 37%
Day 1
41.8%
Day 7
15.3%
Day 30
7.3%
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