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Word Sprint

Word game · SpellenX Studio

At risk Google Play: Live App Store: Removed
Rating
3.9 −0.2
DAU, last 30 days
981
Crash-free users
99.2%
Latest version
1.9.4
Awaiting reply
2 reviews
Overview Revenue Acquisition Users and retention Store and reviews

Overview

Today's top insights AI
The biggest changes in this view, ranked by revenue impact
Store status WS Word Sprint
−$11 per day

Word Sprint was removed from the App Store on Nov 1. Its iOS revenue has stopped.

Revenue
$549
10.8%
vs previous: $616
Ad spend
$590
15.0%
vs previous: $694
Profit
−$137
21.6%
After $96 costs
True ROAS
0.93x
4.9%
Target 2.8x · 33% of target
POAS
−0.23x 7.7%
Installs
596 12.3%
47% organic
DAU (avg)
981 16.2%
ARPDAU
$0.019 6.4%
Revenue vs spend
Daily revenue by source, with ad spend on the same scale
Ad revenue IAP Subscriptions Ad spend Estimated
$0
$10
$20
$30
Oct 7 Oct 12 Oct 17 Oct 22 Oct 27 Nov 1
Revenue vs spend, Oct 7 – Nov 5
DayAd revenueIAPSubscriptionsAd spendTrue ROAS
Wed, Oct 7$11$6$4$220.92x
Thu, Oct 8$10$7$4$230.87x
Fri, Oct 9$10$7$4$220.89x
Sat, Oct 10$11$7$3$220.98x
Sun, Oct 11$11$7$4$221.02x
Mon, Oct 12$11$6$3$220.96x
Tue, Oct 13$11$6$4$220.95x
Wed, Oct 14$10$7$4$220.91x
Thu, Oct 15$10$7$3$220.95x
Fri, Oct 16$9$7$4$210.94x
Sat, Oct 17$10$7$3$220.97x
Sun, Oct 18$11$7$4$211.00x
Mon, Oct 19$11$7$3$210.98x
Tue, Oct 20$10$7$3$230.88x
Wed, Oct 21$9$7$4$200.96x
Thu, Oct 22$10$7$3$200.98x
Fri, Oct 23$10$7$3$220.91x
Sat, Oct 24$12$6$3$220.97x
Sun, Oct 25$12$7$3$211.05x
Mon, Oct 26$10$6$3$191.01x
Tue, Oct 27$11$6$3$220.91x
Wed, Oct 28$9$7$3$210.90x
Thu, Oct 29$9$7$3$200.94x
Fri, Oct 30$10$6$3$200.96x
Sat, Oct 31$11$6$3$230.90x
Sun, Nov 1$5$3$1$110.83x
Mon, Nov 2$5$2$2$110.80x
Tue, Nov 3$4$2$1$110.78x
Wed, Nov 4 (estimated)$4$3$1$110.72x
Thu, Nov 5 (estimated)$4$3$2$110.73x
Revenue mix
By ad network and store
Channels
$549 total
  • AdMob $178 32%
  • Unity Ads $62 11%
  • Pangle $39 7%
  • Google Play $133 24%
  • App Store $138 25%
Spend vs revenue by channel
Attributed revenue and True ROAS
Acquisition
Spend Revenue
Google Ads 0.9x
$263 spend → $238 revenue
Meta Ads 0.6x
$225 spend → $139 revenue
Apple Search Ads 0.7x
$102 spend → $73 revenue
Campaigns
Paid campaigns that need a look, and the ones doing best
Campaign Spend ROAS vs target Why
WS_Brand_Keywords Word Sprint · Apple Search Ads
$102
0.7x target 1.5x
App removed, still spending
Campaign Spend ROAS vs target Why
WS_UAC_Android Word Sprint · Google Ads
$263
1.6x target 1.5x
6% above target
Campaign ROAS uses revenue attributed by each ad platform. Ad revenue is included where GA4 is linked.
Goals and budget
November so far · Word Sprint
Manage
November revenue $42 / $2.9k
Behind pace projected $253
True ROAS 0.77x / 2.8x
Below target −2.03x
Ad budget $55 / $3.1k
Under pace day 5 of 30
Expected by today
Subscriptions
Recurring revenue and subscriber health
Details
MRR
$93 16.2%
Active subs 18 −3
Trial conversion 32% −4 pts
Churn 6.1% +1.6 pts
Refunds $2 1.9% of revenue
Store reviews
Ratings across Google Play and the App Store
Open inbox
3.9
−0.2 this month
  • 5 48%
  • 4 20%
  • 3 12%
  • 2 8%
  • 1 12%
Latest low rating
Word Sprint · Google Play · 5h ago

“Lost my streak after the update. Please fix the sync.”

Top countries
Revenue, spend and installs by country
Country Revenue Spend True ROAS Installs
United States
$192
$230 0.8x 101
Germany
$60
$53 1.1x 30
India
$49
$71 0.7x 167
Japan
$44
$35 1.2x 24
United Kingdom
$38
$41 0.9x 24
Brazil
$33
$29 1.1x 72
France
$27
$29 0.9x 24
Canada
$22
$24 0.9x 12
Mexico
$16
$18 0.9x 42
South Korea
$16
$12 1.4x 12
Australia
$16
$12 1.4x 6
Indonesia
$11
$18 0.6x 54
Loading map…
Revenue ROAS
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