MG
Merge Garden
Casual game · SpellenX Studio
Healthy
Google Play: Live
App Store: Live
Google Play: Live
App Store: Live
- Rating
- 4.4 +0.1
- DAU, last 30 days
- 4.2k
- Crash-free users
- 99.3%
- Latest version
- 0.9.7
- Awaiting reply
- 1 review
Overview
Today's top insights
AI
Watching your apps for unusual changes
No notable changes
Nothing in this range moved revenue enough to flag.
Revenue
$3k
0.1%
vs previous: $3k
Ad spend
$2.2k
2.0%
vs previous: $2.2k
Profit
$739
5.8%
After $60 costs
True ROAS
1.36x
2.0%
POAS
0.33x
7.6%
Installs
2.9k
0.7%
48% organic
DAU (avg)
4.2k
1.6%
ARPDAU
$0.024
1.7%
Revenue vs spend
Daily revenue by source, with ad spend on the same scale
Ad revenue
IAP
Subscriptions
Ad spend
Estimated
$0
$50
$100
$150
Estimated
Ad spend
Revenue
ROAS
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Ad revenue | IAP | Subscriptions | Ad spend | True ROAS |
|---|---|---|---|---|---|
| Wed, Oct 7 | $39 | $47 | $7 | $74 | 1.25x |
| Thu, Oct 8 | $36 | $51 | $7 | $77 | 1.23x |
| Fri, Oct 9 | $37 | $49 | $7 | $74 | 1.25x |
| Sat, Oct 10 | $48 | $46 | $7 | $75 | 1.35x |
| Sun, Oct 11 | $46 | $48 | $7 | $73 | 1.38x |
| Mon, Oct 12 | $42 | $47 | $7 | $76 | 1.26x |
| Tue, Oct 13 | $41 | $45 | $7 | $75 | 1.25x |
| Wed, Oct 14 | $36 | $51 | $7 | $73 | 1.31x |
| Thu, Oct 15 | $38 | $50 | $7 | $76 | 1.27x |
| Fri, Oct 16 | $39 | $48 | $7 | $75 | 1.26x |
| Sat, Oct 17 | $43 | $54 | $7 | $77 | 1.35x |
| Sun, Oct 18 | $47 | $49 | $7 | $72 | 1.44x |
| Mon, Oct 19 | $46 | $44 | $7 | $74 | 1.30x |
| Tue, Oct 20 | $42 | $49 | $7 | $70 | 1.40x |
| Wed, Oct 21 | $40 | $52 | $7 | $77 | 1.28x |
| Thu, Oct 22 | $39 | $54 | $7 | $82 | 1.22x |
| Fri, Oct 23 | $39 | $53 | $7 | $72 | 1.37x |
| Sat, Oct 24 | $47 | $54 | $7 | $69 | 1.58x |
| Sun, Oct 25 | $49 | $52 | $7 | $78 | 1.39x |
| Mon, Oct 26 | $47 | $47 | $7 | $81 | 1.24x |
| Tue, Oct 27 | $48 | $48 | $7 | $73 | 1.42x |
| Wed, Oct 28 | $43 | $54 | $7 | $68 | 1.53x |
| Thu, Oct 29 | $45 | $53 | $7 | $77 | 1.36x |
| Fri, Oct 30 | $45 | $50 | $7 | $78 | 1.32x |
| Sat, Oct 31 | $49 | $57 | $7 | $72 | 1.57x |
| Sun, Nov 1 | $52 | $54 | $7 | $74 | 1.52x |
| Mon, Nov 2 | $48 | $53 | $7 | $77 | 1.41x |
| Tue, Nov 3 | $47 | $51 | $7 | $77 | 1.37x |
| Wed, Nov 4 (estimated) | $41 | $58 | $7 | $74 | 1.43x |
| Thu, Nov 5 (estimated) | $43 | $57 | $8 | $75 | 1.43x |
$3k
total
- AdMob $833 27%
- Unity Ads $288 9%
- Pangle $183 6%
- Google Play $1k 34%
- App Store $696 23%
Spend
Revenue
Google Ads
1.2x
Meta Ads
0.8x
Apple Search Ads
1.0x
Campaigns
Paid campaigns that need a look, and the ones doing best
All campaigns on track
Nothing is below target, over budget or spending on a removed app.
| Campaign | Spend | ROAS vs target | Why |
|---|---|---|---|
|
MG_Retargeting
Merge Garden · Meta Ads
|
$855 |
1.6x
target 1.5x
|
5% above target |
Campaign ROAS uses revenue attributed by each ad platform. Ad revenue is included where GA4 is linked.
November revenue
$540 / $2.9k
On track
projected $3.2k
True ROAS
1.43x / 2.8x
Below target
−1.37x
Ad budget
$377 / $2.1k
Slightly ahead of pace
day 5 of 30
Expected by today
MRR
$215
1.8%
Active subs
41
+1
Trial conversion
36%
+0 pts
Churn
4.3%
−0.2 pts
Refunds
$4
1.9% of revenue
4.4
+0.1 this month
- 5 64%
- 4 18%
- 3 8%
- 2 4%
- 1 6%
1 pending reply
0 AI drafts ready for review
Review
Top countries
Revenue, spend and installs by country
| Country | Revenue | Spend | True ROAS | Installs |
|---|---|---|---|---|
| United States |
$1.1k
|
$875 | 1.2x | 497 |
| Germany |
$335
|
$202 | 1.7x | 146 |
| India |
$274
|
$269 | 1.0x | 819 |
| Japan |
$243
|
$135 | 1.8x | 117 |
| United Kingdom |
$213
|
$157 | 1.4x | 117 |
| Brazil |
$183
|
$112 | 1.6x | 351 |
| France |
$152
|
$112 | 1.4x | 117 |
| Canada |
$122
|
$90 | 1.4x | 59 |
| Mexico |
$91
|
$67 | 1.4x | 205 |
| South Korea |
$91
|
$45 | 2.0x | 59 |
| Australia |
$91
|
$45 | 2.0x | 29 |
| Indonesia |
$61
|
$67 | 0.9x | 263 |
Loading map…
Revenue
ROAS
Less
More revenue
