My apps
CS

Color Sort

Puzzle game · SpellenX Studio

Healthy Google Play: Live App Store: Live
Rating
4.3 +0.1
DAU, last 30 days
3.9k
Crash-free users
99.4%
Latest version
1.12.0
Awaiting reply
1 review

Overview

Today's top insights AI
Watching your apps for unusual changes
No notable changes
Nothing in this range moved revenue enough to flag.
Revenue
$2.2k
4.3%
vs previous: $2.1k
Ad spend
$1.1k
2.5%
vs previous: $1.1k
Profit
$1k
6.6%
After $48 costs
True ROAS
1.97x
1.8%
Target 2.8x · 70% of target
POAS
0.93x 4.0%
Installs
2.6k 3.9%
76% organic
DAU (avg)
3.9k 1.5%
ARPDAU
$0.019 2.8%
Revenue vs spend
Daily revenue by source, with ad spend on the same scale
Ad revenue IAP Subscriptions Ad spend Estimated
$0
$25
$50
$75
$100
Oct 7 Oct 12 Oct 17 Oct 22 Oct 27 Nov 1
Revenue vs spend, Oct 7 – Nov 5
DayAd revenueIAPSubscriptionsAd spendTrue ROAS
Wed, Oct 7$62$9$0$401.78x
Thu, Oct 8$72$8$0$392.02x
Fri, Oct 9$72$8$0$362.25x
Sat, Oct 10$69$10$0$362.20x
Sun, Oct 11$66$10$0$411.87x
Mon, Oct 12$67$9$0$382.01x
Tue, Oct 13$65$9$0$342.17x
Wed, Oct 14$68$8$0$372.07x
Thu, Oct 15$75$8$0$402.05x
Fri, Oct 16$70$8$0$382.02x
Sat, Oct 17$72$9$0$332.43x
Sun, Oct 18$62$10$0$362.01x
Mon, Oct 19$64$9$0$401.82x
Tue, Oct 20$69$8$0$382.02x
Wed, Oct 21$63$8$0$401.79x
Thu, Oct 22$69$8$0$362.11x
Fri, Oct 23$70$7$0$352.22x
Sat, Oct 24$66$9$0$381.98x
Sun, Oct 25$69$9$0$401.95x
Mon, Oct 26$59$8$0$361.87x
Tue, Oct 27$59$9$0$351.93x
Wed, Oct 28$63$8$0$371.90x
Thu, Oct 29$66$8$0$391.87x
Fri, Oct 30$61$8$0$381.79x
Sat, Oct 31$64$9$0$371.97x
Sun, Nov 1$61$9$0$391.77x
Mon, Nov 2$61$8$0$401.72x
Tue, Nov 3$59$8$0$351.92x
Wed, Nov 4 (estimated)$61$7$0$351.94x
Thu, Nov 5 (estimated)$68$7$0$401.87x
Revenue mix
By ad network and store
$2.2k total
  • AdMob $1.3k 57%
  • Unity Ads $435 20%
  • Pangle $277 12%
  • Google Play $173 8%
  • App Store $74 3%
Spend vs revenue by channel
Attributed revenue and True ROAS
Spend Revenue
Google Ads 1.6x
$725 spend → $1.2k revenue
Meta Ads 1.1x
$401 spend → $443 revenue
Campaigns
Paid campaigns that need a look, and the ones doing best
All campaigns on track
Nothing is below target, over budget or spending on a removed app.
Campaign Spend ROAS vs target Why
CS_UAC_Casual Color Sort · Google Ads
$725
2.1x target 1.6x
32% above target
Campaign ROAS uses revenue attributed by each ad platform. Ad revenue is included where GA4 is linked.
Goals and budget
November so far · Color Sort
November revenue $348 / $2.8k
Behind pace projected $2.1k
True ROAS 1.84x / 2.8x
Below target −0.96x
Ad budget $189 / $1.4k
Under pace day 5 of 30
Expected by today
Subscriptions
Recurring revenue and subscriber health
No subscription revenue
None of the apps in this view sell subscriptions, or subscriptions are filtered out.
Store reviews
Ratings across Google Play and the App Store
4.3
+0.1 this month
  • 5 60%
  • 4 20%
  • 3 9%
  • 2 5%
  • 1 6%
Latest low rating
Color Sort · App Store · 14h ago

“Levels repeat after 200 and the hints cost too much.”

Top countries
Revenue, spend and installs by country
Country Revenue Spend True ROAS Installs
United States
$777
$439 1.8x 449
Germany
$244
$101 2.4x 132
India
$200
$135 1.5x 739
Japan
$178
$68 2.6x 106
United Kingdom
$155
$79 2.0x 106
Brazil
$133
$56 2.4x 317
France
$111
$56 2.0x 106
Canada
$89
$45 2.0x 53
Mexico
$67
$34 2.0x 185
South Korea
$67
$23 3.0x 53
Australia
$67
$23 3.0x 26
Indonesia
$44
$34 1.3x 238
Loading map…
Revenue ROAS
Less More revenue
94,000 people opened your apps today. That's a small city.