TM
Tile Match
Puzzle game · SpellenX Studio
Healthy
Google Play: Live
App Store: Live
Google Play: Live
App Store: Live
- Rating
- 4.4 +0.1
- DAU, last 30 days
- 3.6k
- Crash-free users
- 99.5%
- Latest version
- 1.3.6
- Awaiting reply
- 0 reviews
Overview
Today's top insights
AI
Watching your apps for unusual changes
No notable changes
Nothing in this range moved revenue enough to flag.
Revenue
$1.9k
3.6%
vs previous: $2k
Ad spend
$1.6k
2.4%
vs previous: $1.6k
Profit
$283
27.8%
After $36 costs
True ROAS
1.20x
5.9%
POAS
0.18x
29.5%
Installs
2.6k
1.6%
64% organic
DAU (avg)
3.6k
1.6%
ARPDAU
$0.017
5.2%
Revenue vs spend
Daily revenue by source, with ad spend on the same scale
Ad revenue
IAP
Subscriptions
Ad spend
Estimated
$0
$20
$40
$60
$80
Estimated
Ad spend
Revenue
ROAS
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Ad revenue | IAP | Subscriptions | Ad spend | True ROAS |
|---|---|---|---|---|---|
| Wed, Oct 7 | $53 | $12 | $0 | $57 | 1.14x |
| Thu, Oct 8 | $57 | $11 | $0 | $54 | 1.26x |
| Fri, Oct 9 | $59 | $10 | $0 | $49 | 1.43x |
| Sat, Oct 10 | $53 | $13 | $0 | $49 | 1.35x |
| Sun, Oct 11 | $55 | $13 | $0 | $56 | 1.23x |
| Mon, Oct 12 | $52 | $12 | $0 | $55 | 1.16x |
| Tue, Oct 13 | $52 | $11 | $0 | $52 | 1.23x |
| Wed, Oct 14 | $55 | $10 | $0 | $50 | 1.31x |
| Thu, Oct 15 | $56 | $10 | $0 | $55 | 1.20x |
| Fri, Oct 16 | $55 | $10 | $0 | $57 | 1.16x |
| Sat, Oct 17 | $55 | $12 | $0 | $51 | 1.32x |
| Sun, Oct 18 | $50 | $13 | $0 | $51 | 1.24x |
| Mon, Oct 19 | $47 | $11 | $0 | $56 | 1.05x |
| Tue, Oct 20 | $51 | $10 | $0 | $51 | 1.21x |
| Wed, Oct 21 | $51 | $11 | $0 | $53 | 1.16x |
| Thu, Oct 22 | $52 | $10 | $0 | $55 | 1.13x |
| Fri, Oct 23 | $56 | $10 | $0 | $53 | 1.23x |
| Sat, Oct 24 | $54 | $12 | $0 | $51 | 1.30x |
| Sun, Oct 25 | $52 | $11 | $0 | $53 | 1.20x |
| Mon, Oct 26 | $47 | $11 | $0 | $56 | 1.05x |
| Tue, Oct 27 | $46 | $12 | $0 | $53 | 1.09x |
| Wed, Oct 28 | $53 | $10 | $0 | $52 | 1.22x |
| Thu, Oct 29 | $51 | $10 | $0 | $54 | 1.13x |
| Fri, Oct 30 | $50 | $11 | $0 | $53 | 1.15x |
| Sat, Oct 31 | $51 | $12 | $0 | $51 | 1.24x |
| Sun, Nov 1 | $52 | $13 | $0 | $55 | 1.19x |
| Mon, Nov 2 | $49 | $11 | $0 | $57 | 1.06x |
| Tue, Nov 3 | $50 | $11 | $0 | $52 | 1.18x |
| Wed, Nov 4 (estimated) | $54 | $10 | $0 | $49 | 1.30x |
| Thu, Nov 5 (estimated) | $55 | $10 | $0 | $55 | 1.18x |
$1.9k
total
- AdMob $1k 53%
- Unity Ads $346 18%
- Pangle $221 12%
- Google Play $216 11%
- App Store $117 6%
Spend
Revenue
Google Ads
1.0x
Meta Ads
0.7x
Apple Search Ads
0.8x
Campaigns
Paid campaigns that need a look, and the ones doing best
All campaigns on track
Nothing is below target, over budget or spending on a removed app.
| Campaign | Spend | ROAS vs target | Why |
|---|---|---|---|
|
TM_UAC_Puzzle
Tile Match · Google Ads
|
$919 |
1.7x
target 1.5x
|
11% above target |
Campaign ROAS uses revenue attributed by each ad platform. Ad revenue is included where GA4 is linked.
November revenue
$316 / $2.4k
Behind pace
projected $1.9k
True ROAS
1.18x / 2.8x
Below target
−1.62x
Ad budget
$268 / $1.9k
Under pace
day 5 of 30
Expected by today
No subscription revenue
None of the apps in this view sell subscriptions, or subscriptions are filtered out.
4.4
+0.1 this month
- 5 65%
- 4 17%
- 3 8%
- 2 4%
- 1 6%
Latest low rating
Tile Match · Google Play · 220h ago“Boosters are too expensive for how little they help.”
Top countries
Revenue, spend and installs by country
| Country | Revenue | Spend | True ROAS | Installs |
|---|---|---|---|---|
| United States |
$668
|
$621 | 1.1x | 445 |
| Germany |
$210
|
$143 | 1.5x | 131 |
| India |
$172
|
$191 | 0.9x | 733 |
| Japan |
$153
|
$95 | 1.6x | 105 |
| United Kingdom |
$134
|
$111 | 1.2x | 105 |
| Brazil |
$115
|
$80 | 1.4x | 314 |
| France |
$95
|
$80 | 1.2x | 105 |
| Canada |
$76
|
$64 | 1.2x | 52 |
| Mexico |
$57
|
$48 | 1.2x | 183 |
| South Korea |
$57
|
$32 | 1.8x | 52 |
| Australia |
$57
|
$32 | 1.8x | 26 |
| Indonesia |
$38
|
$48 | 0.8x | 236 |
Loading map…
Revenue
ROAS
Less
More revenue
