TM
Tile Match
Puzzle game · SpellenX Studio
Healthy
Google Play: Live
App Store: Live
Google Play: Live
App Store: Live
- Rating
- 4.4 +0.1
- DAU, last 30 days
- 3.6k
- Crash-free users
- 99.5%
- Latest version
- 1.3.6
- Awaiting reply
- 0 reviews
Acquisition
Ad spend
$1.6k
2.4%
vs previous
Paid installs
947
3.0%
vs previous
Cost per install
$1.68
0.6%
vs previous
True ROAS
1.20x
5.9%
Organic installs
1.7k
4.0%
64% of all installs
Day-7 ROAS
0.52x
5.9%
attributed revenue, first 7 days
Payback
22 days
days until a cohort returns its spend
Budget used
13.9%
Under pace · day 5 of 30
Spend by channel
Daily ad spend, Oct 7 – Nov 5
Google Ads
Meta Ads
Apple Search Ads
$0
$20
$40
$60
Total
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Google Ads | Meta Ads | Apple Search Ads | Total |
|---|---|---|---|---|
| Wed, Oct 7 | $33 | $18 | $6 | $57 |
| Thu, Oct 8 | $31 | $17 | $5 | $54 |
| Fri, Oct 9 | $27 | $15 | $6 | $49 |
| Sat, Oct 10 | $27 | $16 | $5 | $49 |
| Sun, Oct 11 | $31 | $19 | $6 | $56 |
| Mon, Oct 12 | $33 | $17 | $5 | $55 |
| Tue, Oct 13 | $31 | $15 | $6 | $52 |
| Wed, Oct 14 | $28 | $16 | $6 | $50 |
| Thu, Oct 15 | $31 | $19 | $5 | $55 |
| Fri, Oct 16 | $34 | $17 | $6 | $57 |
| Sat, Oct 17 | $30 | $15 | $5 | $51 |
| Sun, Oct 18 | $28 | $16 | $6 | $51 |
| Mon, Oct 19 | $32 | $19 | $5 | $56 |
| Tue, Oct 20 | $28 | $18 | $5 | $51 |
| Wed, Oct 21 | $31 | $16 | $6 | $53 |
| Thu, Oct 22 | $34 | $16 | $5 | $55 |
| Fri, Oct 23 | $30 | $17 | $6 | $53 |
| Sat, Oct 24 | $27 | $18 | $6 | $51 |
| Sun, Oct 25 | $31 | $16 | $5 | $53 |
| Mon, Oct 26 | $34 | $16 | $6 | $56 |
| Tue, Oct 27 | $30 | $17 | $5 | $53 |
| Wed, Oct 28 | $28 | $18 | $6 | $52 |
| Thu, Oct 29 | $33 | $16 | $5 | $54 |
| Fri, Oct 30 | $32 | $15 | $6 | $53 |
| Sat, Oct 31 | $29 | $17 | $5 | $51 |
| Sun, Nov 1 | $32 | $17 | $6 | $55 |
| Mon, Nov 2 | $34 | $18 | $5 | $57 |
| Tue, Nov 3 | $29 | $17 | $6 | $52 |
| Wed, Nov 4 | $28 | $15 | $6 | $49 |
| Thu, Nov 5 | $33 | $17 | $5 | $55 |
Installs
Daily paid and organic installs
Paid
Organic
0
25
50
75
100
Total
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Paid | Organic | Total |
|---|---|---|---|
| Wed, Oct 7 | 35 | 53 | 88 |
| Thu, Oct 8 | 32 | 62 | 95 |
| Fri, Oct 9 | 30 | 52 | 82 |
| Sat, Oct 10 | 28 | 58 | 86 |
| Sun, Oct 11 | 32 | 66 | 98 |
| Mon, Oct 12 | 35 | 54 | 89 |
| Tue, Oct 13 | 30 | 60 | 90 |
| Wed, Oct 14 | 30 | 52 | 82 |
| Thu, Oct 15 | 32 | 59 | 91 |
| Fri, Oct 16 | 36 | 52 | 88 |
| Sat, Oct 17 | 29 | 63 | 93 |
| Sun, Oct 18 | 29 | 55 | 84 |
| Mon, Oct 19 | 32 | 57 | 89 |
| Tue, Oct 20 | 30 | 55 | 85 |
| Wed, Oct 21 | 31 | 52 | 82 |
| Thu, Oct 22 | 32 | 55 | 87 |
| Fri, Oct 23 | 33 | 51 | 84 |
| Sat, Oct 24 | 30 | 59 | 89 |
| Sun, Oct 25 | 30 | 55 | 85 |
| Mon, Oct 26 | 32 | 55 | 87 |
| Tue, Oct 27 | 33 | 50 | 83 |
| Wed, Oct 28 | 31 | 55 | 86 |
| Thu, Oct 29 | 31 | 52 | 83 |
| Fri, Oct 30 | 32 | 52 | 84 |
| Sat, Oct 31 | 32 | 58 | 90 |
| Sun, Nov 1 | 34 | 61 | 95 |
| Mon, Nov 2 | 35 | 50 | 85 |
| Tue, Nov 3 | 29 | 57 | 86 |
| Wed, Nov 4 | 30 | 51 | 81 |
| Thu, Nov 5 | 34 | 57 | 91 |
Channels
Spend, installs and the revenue each ad platform attributes
| Channel | Spend | Installs | CPI | Attributed ROAS | D7 ROAS | Spend trend |
|---|---|---|---|---|---|---|
Google Ads
58% of spend
|
$919
+2.6%
|
555 |
$1.66
|
1.04x | 0.59x |
+0%
Google Ads spend flat over the period
|
Meta Ads
32% of spend
|
$504
+2.1%
|
265 |
$1.90
|
0.71x | 0.40x |
−1%
Meta Ads spend flat over the period
|
Apple Search Ads
11% of spend
|
$168
+1.9%
|
127 |
$1.33
|
0.84x | 0.47x |
+1%
Apple Search Ads spend flat over the period
|
Attributed ROAS counts only revenue each platform credits to its installs; True ROAS above uses all revenue.
Cohort payback
True ROAS by day since install
Pays back on day 22
Day ·
break-even 1.0x
Install dayDay 60
D7
0.52x
D30
1.11x
D60
1.22x
Campaigns
1 paid campaigns in this view · 0 need attention
| Campaign | Status | Spend | Installs | CPI | ROAS vs target | Budget pacing | Spend trend |
|---|---|---|---|---|---|---|---|
|
TM_UAC_Puzzle
Tile Match · Google Ads
|
On target | $919 | 482 | $1.91 |
1.7x
target 1.5x
|
+0%
TM_UAC_Puzzle spend flat over the period
|
Budget pacing compares the daily run-rate with each campaign's monthly budget. 100% means it will spend exactly its budget.
By country
Where spend goes and what it buys
| Country | Spend | Paid installs | CPI | True ROAS |
|---|---|---|---|---|
| United States |
$621
|
161 | $3.86 | 1.08x |
| Germany |
$143
|
47 | $3.02 | 1.47x |
| India |
$191
|
265 | $0.72 | 0.90x |
| Japan |
$95
|
38 | $2.52 | 1.60x |
| United Kingdom |
$111
|
38 | $2.94 | 1.20x |
| Brazil |
$80
|
114 | $0.70 | 1.44x |
| France |
$80
|
38 | $2.10 | 1.20x |
| Canada |
$64
|
19 | $3.36 | 1.20x |
| Mexico |
$48
|
66 | $0.72 | 1.20x |
| South Korea |
$32
|
19 | $1.68 | 1.80x |
| Australia |
$32
|
9 | $3.36 | 1.80x |
| Indonesia |
$48
|
85 | $0.56 | 0.80x |
Budget pacing
This month by channel · day 5 of 30
Google Ads
$155 / $1.1k
On pace
projected $931
Meta Ads
$84 / $636
Under pace
projected $507
Apple Search Ads
$28 / $231
Under pace
projected $169
Expected by today
Apple Search AdsKeywords and the search terms that triggered them
| Keyword | Match | Spend | Taps | Installs | Avg CPT | CPI | Tap → install | True ROAS |
|---|---|---|---|---|---|---|---|---|
tile match
Tile Match
|
Exact | $168 | 227 | 125 | $0.74 | $1.35 | 55% | 0.84x |
| Search term | Taps | Installs | Tap → install | CPI | Keyword |
|---|
Terms that convert above 50% and are not keywords yet are suggested as exact-match keywords; weak ones as negatives.
