RH
Run Hero
Action game · SpellenX Studio
Watch
Google Play: Live
App Store: Live
Google Play: Live
App Store: Live
- Rating
- 4.1 −0.1
- DAU, last 30 days
- 18k
- Crash-free users
- 98.7%
- Latest version
- 2.3.1
- Awaiting reply
- 5 reviews
Acquisition
Ad spend
$6.5k
2.7%
vs previous
Paid installs
3.3k
3.3%
vs previous
Cost per install
$1.98
0.7%
vs previous
True ROAS
1.31x
1.3%
Organic installs
3.8k
3.5%
54% of all installs
Day-7 ROAS
0.59x
1.3%
attributed revenue, first 7 days
Payback
17 days
days until a cohort returns its spend
Budget used
16.5%
On pace · day 5 of 30
Spend by channel
Daily ad spend, Oct 7 – Nov 5
Google Ads
Meta Ads
Apple Search Ads
$0
$100
$200
$300
Total
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Google Ads | Meta Ads | Apple Search Ads | Total |
|---|---|---|---|---|
| Wed, Oct 7 | $112 | $84 | $28 | $223 |
| Thu, Oct 8 | $107 | $83 | $32 | $222 |
| Fri, Oct 9 | $94 | $73 | $27 | $193 |
| Sat, Oct 10 | $96 | $77 | $33 | $206 |
| Sun, Oct 11 | $106 | $88 | $28 | $221 |
| Mon, Oct 12 | $118 | $79 | $31 | $228 |
| Tue, Oct 13 | $103 | $72 | $29 | $204 |
| Wed, Oct 14 | $94 | $78 | $28 | $199 |
| Thu, Oct 15 | $108 | $88 | $30 | $226 |
| Fri, Oct 16 | $116 | $80 | $27 | $223 |
| Sat, Oct 17 | $105 | $72 | $32 | $210 |
| Sun, Oct 18 | $98 | $78 | $28 | $204 |
| Mon, Oct 19 | $111 | $88 | $30 | $229 |
| Tue, Oct 20 | $95 | $86 | $30 | $211 |
| Wed, Oct 21 | $108 | $76 | $28 | $212 |
| Thu, Oct 22 | $117 | $74 | $32 | $224 |
| Fri, Oct 23 | $105 | $82 | $27 | $214 |
| Sat, Oct 24 | $96 | $86 | $28 | $210 |
| Sun, Oct 25 | $107 | $76 | $33 | $217 |
| Mon, Oct 26 | $118 | $75 | $29 | $222 |
| Tue, Oct 27 | $104 | $82 | $31 | $218 |
| Wed, Oct 28 | $100 | $86 | $28 | $214 |
| Thu, Oct 29 | $110 | $76 | $34 | $219 |
| Fri, Oct 30 | $112 | $71 | $27 | $211 |
| Sat, Oct 31 | $98 | $82 | $33 | $212 |
| Sun, Nov 1 | $113 | $82 | $28 | $223 |
| Mon, Nov 2 | $113 | $87 | $31 | $232 |
| Tue, Nov 3 | $103 | $80 | $30 | $213 |
| Wed, Nov 4 | $100 | $72 | $28 | $200 |
| Thu, Nov 5 | $111 | $82 | $30 | $223 |
Installs
Daily paid and organic installs
Paid
Organic
0
100
200
300
Total
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Paid | Organic | Total |
|---|---|---|---|
| Wed, Oct 7 | 114 | 129 | 242 |
| Thu, Oct 8 | 115 | 136 | 252 |
| Fri, Oct 9 | 98 | 127 | 225 |
| Sat, Oct 10 | 101 | 140 | 241 |
| Sun, Oct 11 | 110 | 145 | 255 |
| Mon, Oct 12 | 121 | 129 | 250 |
| Tue, Oct 13 | 101 | 132 | 233 |
| Wed, Oct 14 | 98 | 128 | 226 |
| Thu, Oct 15 | 114 | 130 | 244 |
| Fri, Oct 16 | 119 | 126 | 245 |
| Sat, Oct 17 | 106 | 138 | 244 |
| Sun, Oct 18 | 98 | 132 | 230 |
| Mon, Oct 19 | 113 | 126 | 239 |
| Tue, Oct 20 | 103 | 134 | 237 |
| Wed, Oct 21 | 107 | 112 | 219 |
| Thu, Oct 22 | 108 | 134 | 241 |
| Fri, Oct 23 | 114 | 111 | 225 |
| Sat, Oct 24 | 102 | 142 | 244 |
| Sun, Oct 25 | 108 | 120 | 229 |
| Mon, Oct 26 | 106 | 132 | 238 |
| Tue, Oct 27 | 115 | 111 | 226 |
| Wed, Oct 28 | 106 | 134 | 240 |
| Thu, Oct 29 | 113 | 112 | 225 |
| Fri, Oct 30 | 108 | 114 | 223 |
| Sat, Oct 31 | 110 | 140 | 250 |
| Sun, Nov 1 | 117 | 134 | 251 |
| Mon, Nov 2 | 119 | 122 | 241 |
| Tue, Nov 3 | 104 | 125 | 229 |
| Wed, Nov 4 | 101 | 123 | 224 |
| Thu, Nov 5 | 116 | 127 | 244 |
Channels
Spend, installs and the revenue each ad platform attributes
| Channel | Spend | Installs | CPI | Attributed ROAS | D7 ROAS | Spend trend |
|---|---|---|---|---|---|---|
Google Ads
49% of spend
|
$3.2k
+2.9%
|
1.6k |
$1.95
|
1.21x | 0.69x |
+1%
Google Ads spend flat over the period
|
Meta Ads
37% of spend
|
$2.4k
+2.7%
|
1.1k |
$2.25
|
0.83x | 0.47x |
+0%
Meta Ads spend flat over the period
|
Apple Search Ads
14% of spend
|
$891
+1.7%
|
570 |
$1.56
|
0.97x | 0.55x |
+1%
Apple Search Ads spend flat over the period
|
Attributed ROAS counts only revenue each platform credits to its installs; True ROAS above uses all revenue.
Cohort payback
True ROAS by day since install
Pays back on day 17
Day ·
break-even 1.0x
Install dayDay 60
D7
0.59x
D30
1.26x
D60
1.38x
Campaigns
2 paid campaigns in this view · 1 need attention
Summer_UA_US is below 1.0x True ROAS
Run Hero · Meta Ads. Under the 1.5x target since Oct 30, partly because attribution stopped updating.
View insight
| Campaign | Status | Spend | Installs | CPI | ROAS vs target | Budget pacing | Spend trend |
|---|---|---|---|---|---|---|---|
|
RH_Search_Global
Run Hero · Google Ads
|
On target | $1.9k | 893 | $2.14 |
1.6x
target 1.5x
|
+1%
RH_Search_Global spend flat over the period
| |
|
Summer_UA_US
Run Hero · Meta Ads
|
Below target 7 days | $1.3k | 586 | $2.25 |
0.8x
target 1.5x
|
+0%
Summer_UA_US spend flat over the period
|
Budget pacing compares the daily run-rate with each campaign's monthly budget. 100% means it will spend exactly its budget.
By country
Where spend goes and what it buys
| Country | Spend | Paid installs | CPI | True ROAS |
|---|---|---|---|---|
| United States |
$2.5k
|
555 | $4.54 | 1.18x |
| Germany |
$582
|
163 | $3.56 | 1.60x |
| India |
$776
|
914 | $0.85 | 0.98x |
| Japan |
$388
|
131 | $2.97 | 1.75x |
| United Kingdom |
$452
|
131 | $3.47 | 1.31x |
| Brazil |
$323
|
392 | $0.83 | 1.57x |
| France |
$323
|
131 | $2.48 | 1.31x |
| Canada |
$259
|
65 | $3.96 | 1.31x |
| Mexico |
$194
|
228 | $0.85 | 1.31x |
| South Korea |
$129
|
65 | $1.98 | 1.96x |
| Australia |
$129
|
33 | $3.96 | 1.96x |
| Indonesia |
$194
|
294 | $0.66 | 0.87x |
Budget pacing
This month by channel · day 5 of 30
Google Ads
$540 / $3.6k
On pace
projected $3.2k
Meta Ads
$403 / $2.2k
Slightly ahead
projected $2.4k
Apple Search Ads
$147 / $791
Slightly ahead
projected $885
Expected by today
Apple Search AdsKeywords and the search terms that triggered them
| Keyword | Match | Spend | Taps | Installs | Avg CPT | CPI | Tap → install | True ROAS |
|---|---|---|---|---|---|---|---|---|
runner game
Run Hero
|
Broad | $410 | 466 | 219 | $0.88 | $1.87 | 47% | 1.02x |
endless run
Run Hero
|
Broad | $285 | 274 | 99 | $1.04 | $2.89 | 36% | 0.66x |
run hero
Run Hero
|
Exact | $196 | 560 | 397 | $0.35 | $0.49 | 71% | 1.75x |
| Search term | Taps | Installs | Tap → install | CPI | Keyword |
|---|---|---|---|---|---|
“subway runner”
Run Hero
|
255 | 74 | 29% | $2.61 | Add as negative |
“running game kids”
Run Hero
|
88 | 46 | 52% | $1.46 | Add as keyword |
Terms that convert above 50% and are not keywords yet are suggested as exact-match keywords; weak ones as negatives.
