RH
Run Hero
Action game · SpellenX Studio
Watch
Google Play: Live
App Store: Live
Google Play: Live
App Store: Live
- Rating
- 4.1 −0.1
- DAU, last 30 days
- 18k
- Crash-free users
- 98.7%
- Latest version
- 2.3.1
- Awaiting reply
- 5 reviews
Revenue
Total revenue
$8.5k
4.0%
vs previous: $8.1k
Ad revenue
$4.1k
3.2%
In-app purchases
$3.5k
12.7%
Subscriptions
$851
8.9%
ARPDAU
$0.016
1.7%
eCPM
$7.82
0.1%
Fill rate
87.6%
0.1 pts
Paying users
542
12.7%
3.0% of DAU
Revenue over time
Daily revenue by source
Ad revenue
IAP
Subscriptions
Estimated
$0
$100
$200
$300
$400
Estimated
Revenue
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Ad revenue | IAP | Subscriptions | Ad spend | True ROAS |
|---|---|---|---|---|---|
| Wed, Oct 7 | $139 | $102 | $27 | $223 | 1.20x |
| Thu, Oct 8 | $158 | $92 | $25 | $222 | 1.24x |
| Fri, Oct 9 | $151 | $96 | $27 | $193 | 1.42x |
| Sat, Oct 10 | $138 | $119 | $26 | $206 | 1.37x |
| Sun, Oct 11 | $140 | $114 | $26 | $221 | 1.27x |
| Mon, Oct 12 | $141 | $100 | $25 | $228 | 1.17x |
| Tue, Oct 13 | $130 | $104 | $27 | $204 | 1.28x |
| Wed, Oct 14 | $146 | $90 | $27 | $199 | 1.32x |
| Thu, Oct 15 | $153 | $92 | $26 | $226 | 1.20x |
| Fri, Oct 16 | $140 | $97 | $27 | $223 | 1.18x |
| Sat, Oct 17 | $152 | $100 | $26 | $210 | 1.33x |
| Sun, Oct 18 | $132 | $110 | $27 | $204 | 1.32x |
| Mon, Oct 19 | $128 | $105 | $26 | $229 | 1.13x |
| Tue, Oct 20 | $142 | $125 | $30 | $211 | 1.41x |
| Wed, Oct 21 | $134 | $118 | $30 | $212 | 1.33x |
| Thu, Oct 22 | $146 | $112 | $29 | $224 | 1.28x |
| Fri, Oct 23 | $141 | $117 | $31 | $214 | 1.35x |
| Sat, Oct 24 | $137 | $134 | $31 | $210 | 1.44x |
| Sun, Oct 25 | $137 | $139 | $29 | $217 | 1.41x |
| Mon, Oct 26 | $117 | $134 | $30 | $222 | 1.26x |
| Tue, Oct 27 | $125 | $130 | $30 | $218 | 1.31x |
| Wed, Oct 28 | $133 | $118 | $30 | $214 | 1.32x |
| Thu, Oct 29 | $133 | $122 | $29 | $219 | 1.30x |
| Fri, Oct 30 | $128 | $129 | $31 | $211 | 1.36x |
| Sat, Oct 31 | $143 | $135 | $29 | $212 | 1.45x |
| Sun, Nov 1 | $133 | $141 | $29 | $223 | 1.36x |
| Mon, Nov 2 | $134 | $125 | $30 | $232 | 1.25x |
| Tue, Nov 3 | $124 | $131 | $30 | $213 | 1.34x |
| Wed, Nov 4 (estimated) | $143 | $115 | $30 | $200 | 1.44x |
| Thu, Nov 5 (estimated) | $152 | $120 | $30 | $223 | 1.36x |
Ad networks
Revenue, volume and price by mediation source
| Network | Revenue | Impressions | eCPM | Fill rate | Change | Trend |
|---|---|---|---|---|---|---|
AdMob
64% of ad revenue
|
$2.7k
|
315.2k |
$8.41
|
95.4% | 3.5% |
−4%
AdMob revenue falling over the period
|
Unity Ads
22% of ad revenue
|
$916
|
124.3k |
$7.37
|
82.5% | 2.7% |
−5%
Unity Ads revenue falling over the period
|
Pangle
14% of ad revenue
|
$582
|
91.3k |
$6.38
|
77.5% | 2.7% |
−3%
Pangle revenue flat over the period
|
By ad format
Revenue, with eCPM and impressions
Interstitial
$1.7k · 42%
Rewarded video
$1.6k · 38%
Banner
$332 · 8%
Native
$290 · 7%
App open
$207 · 5%
Top ad units
Highest-earning placements in this view
| Ad unit | Revenue | eCPM | Impressions | Change |
|---|---|---|---|---|
RH_Rewarded_Revive
Run Hero · Rewarded video
|
$2.2k | $17.50 | 123.3k | 3.2% |
RH_Interstitial_Run
Run Hero · Interstitial
|
$1.2k | $12.52 | 99.4k | 3.2% |
Run Hero IAP revenue up 23% since v2.3
The new starter pack drives most of the lift. Worth rolling out to more markets.
View insight
Payers
Who buys, and how much
Paying users
542
in this period
Payer conversion
3.0%
of daily active users
Revenue per paying user
$6.40
ARPPU
By store
In-app purchases and subscriptions
-
Google Play
$2.7k
62%
-
App Store
$1.6k
38%
Products
3 in-app products in this view
| Product | Type | Price | Units | Revenue | Refunds | Change |
|---|---|---|---|---|---|---|
Starter pack
Run Hero
|
Consumable | $2.99 | 475 | $1.4k |
$21
1.5%
|
12.7% |
Gem pile (500)
Run Hero
|
Consumable | $9.99 | 135 | $1.4k |
$59
4.4%
|
12.7% |
Remove ads
Run Hero
|
Non-consumable | $3.99 | 174 | $693 |
$26
3.7%
|
12.7% |
MRR
$851
8.9%
Active subscribers
161
+13
Trial conversion
0%
+2 pts
Monthly churn
3.6%
−0.9 pts
Refunds
$16
1.9% of revenue
Monthly recurring revenue
7-day average of subscription revenue, scaled to a month
MRR, Oct 7 – Nov 5
·
$927
$759
Oct 7
Nov 5
| Day | Value |
|---|---|
| Wed, Oct 7 | $820 |
| Thu, Oct 8 | $791 |
| Fri, Oct 9 | $796 |
| Sat, Oct 10 | $791 |
| Sun, Oct 11 | $792 |
| Mon, Oct 12 | $787 |
| Tue, Oct 13 | $790 |
| Wed, Oct 14 | $789 |
| Thu, Oct 15 | $790 |
| Fri, Oct 16 | $789 |
| Sat, Oct 17 | $790 |
| Sun, Oct 18 | $791 |
| Mon, Oct 19 | $795 |
| Tue, Oct 20 | $806 |
| Wed, Oct 21 | $820 |
| Thu, Oct 22 | $835 |
| Fri, Oct 23 | $853 |
| Sat, Oct 24 | $873 |
| Sun, Oct 25 | $882 |
| Mon, Oct 26 | $898 |
| Tue, Oct 27 | $898 |
| Wed, Oct 28 | $898 |
| Thu, Oct 29 | $899 |
| Fri, Oct 30 | $898 |
| Sat, Oct 31 | $891 |
| Sun, Nov 1 | $892 |
| Mon, Nov 2 | $893 |
| Tue, Nov 3 | $894 |
| Wed, Nov 4 | $893 |
| Thu, Nov 5 | $897 |
Free trials
Started and converted in this period
Trials started
0
Converted to paid
0
Trial conversion
0%
Plans
1 subscription plans in this view
| Plan | Billing | Price | Free trial | Active | MRR | Trial conversion |
|---|---|---|---|---|---|---|
Run Hero Pass · Monthly
Run Hero
|
Monthly | $6.99 | None | 122 | $851 | — |
