AI insights

Daily brief AI

Generated today at 09:14 · data through Nov 5 · Run Hero

Revenue is up 4.0% to $8.5k vs previous, and True ROAS is 1.31x against a 2.8x target. The biggest risk is Summer_UA_US is below 1.0x True ROAS (−$28/day). The biggest opportunity: Run Hero IAP revenue up 23% since v2.3 (+$24/day).

Figures are calculated by AppRevBooster. AI explains them; it never computes them.

Open insights

0 snoozed · 0 done

Risks

−$28/day at stake

Opportunities

+$37/day available

Anomalies

metrics outside their expected range

Insights

What changed, why, and what to do about it

Risk Campaign Medium priority

Summer_UA_US is below 1.0x True ROAS

RH Run Hero Detected 5 days ago 72% confidence

Estimated impact −$28 per day ≈ −$844 over 30 days

Campaign True ROAS 0.83x Average over the last 4 weeks · target 1.50x

What happened

Summer_UA_US has returned 0.86x on about $44 a day since Oct 30, against a 1.5x target. Meta stopped sending conversions when the access token expired on Oct 29, so part of this drop is missing attribution, not missing revenue.

Evidence

Campaign True ROAS, last 28 days ·

1.73x

Oct 29

target 1.50x

Oct 9 Nov 5

Campaign True ROAS
Day	Value
Fri, Oct 9	0.90x
Sat, Oct 10	0.87x
Sun, Oct 11	0.80x
Mon, Oct 12	0.73x
Tue, Oct 13	0.80x
Wed, Oct 14	0.83x
Thu, Oct 15	0.76x
Fri, Oct 16	0.74x
Sat, Oct 17	0.83x
Sun, Oct 18	0.83x
Mon, Oct 19	0.71x
Tue, Oct 20	0.90x
Wed, Oct 21	0.83x
Thu, Oct 22	0.79x
Fri, Oct 23	0.85x
Sat, Oct 24	0.92x
Sun, Oct 25	0.88x
Mon, Oct 26	0.78x
Tue, Oct 27	0.83x
Wed, Oct 28	0.84x
Thu, Oct 29	0.81x
Fri, Oct 30	0.85x
Sat, Oct 31	0.92x
Sun, Nov 1	0.85x
Mon, Nov 2	0.79x
Tue, Nov 3	0.84x
Wed, Nov 4	0.90x
Thu, Nov 5	0.85x

Contributing factors

Share of the change

Expired Meta token (missing conversions) 45%

Higher CPI in the US (+18%) 35%

Creative fatigue on Run_Video_03 20%

Recommended next steps

Reconnect Meta Ads

Restores conversion data so ROAS is measured correctly again.

Open

Lower the daily budget by 30%

Limits spend until attribution recovers.

Open

Ask AI which creatives to pause

Ranks the campaign's creatives by 7-day ROAS.

Data used

Meta Ads

Google Play

App Store

AdMob

Was this insight useful?

Figures calculated by AppRevBooster. AI explains them.

Opportunity Release Medium priority

Run Hero IAP revenue up 23% since v2.3

RH Run Hero Detected Oct 22 90% confidence

Estimated impact +$24 per day ≈ +$710 over 30 days

In-app purchase revenue per day $102 $126 Average before → since Oct 20

What happened

Since v2.3 shipped on Oct 20, Run Hero earns $126 a day from in-app purchases, up from $102. The $2.99 starter pack added in this release accounts for most of the difference, and payer conversion rose 0.4 points.

Evidence

In-app purchase revenue per day, last 28 days ·

$163

Oct 20

avg $102

Oct 9 Nov 5

In-app purchase revenue per day
Day	Value
Fri, Oct 9	$96
Sat, Oct 10	$119
Sun, Oct 11	$114
Mon, Oct 12	$100
Tue, Oct 13	$104
Wed, Oct 14	$90
Thu, Oct 15	$92
Fri, Oct 16	$97
Sat, Oct 17	$100
Sun, Oct 18	$110
Mon, Oct 19	$105
Tue, Oct 20	$125
Wed, Oct 21	$118
Thu, Oct 22	$112
Fri, Oct 23	$117
Sat, Oct 24	$134
Sun, Oct 25	$139
Mon, Oct 26	$134
Tue, Oct 27	$130
Wed, Oct 28	$118
Thu, Oct 29	$122
Fri, Oct 30	$129
Sat, Oct 31	$135
Sun, Nov 1	$141
Mon, Nov 2	$125
Tue, Nov 3	$131
Wed, Nov 4	$115
Thu, Nov 5	$120

Contributing factors

Share of the change

Starter pack ($2.99) 58%

Higher payer conversion (+0.4 pts) 30%

Larger average basket 12%

Recommended next steps

Offer the starter pack in more markets

It is live in 6 of 24 markets today.

Do it

Ask AI to project the 30-day impact

Estimate the extra revenue if the lift holds.

Data used

Google Play

App Store

Google Analytics 4

Was this insight useful?

Figures calculated by AppRevBooster. AI explains them.

Opportunity Goal Low priority

November revenue goal is on track

SX Run Hero Detected Today 80% confidence

Estimated impact +$14 per day ≈ +$414 over 30 days

Revenue per day $280 Average over the last 4 weeks · target $280

What happened

Revenue so far this month is $1.5k after 5 days. At the current daily rate the month ends at $8.8k, ahead of the $8.4k goal.

Evidence

Revenue per day, last 28 days ·

$353

Nov 1

target $280

Oct 9 Nov 5

Revenue per day
Day	Value
Fri, Oct 9	$274
Sat, Oct 10	$283
Sun, Oct 11	$280
Mon, Oct 12	$266
Tue, Oct 13	$261
Wed, Oct 14	$262
Thu, Oct 15	$270
Fri, Oct 16	$263
Sat, Oct 17	$279
Sun, Oct 18	$268
Mon, Oct 19	$259
Tue, Oct 20	$296
Wed, Oct 21	$283
Thu, Oct 22	$287
Fri, Oct 23	$288
Sat, Oct 24	$302
Sun, Oct 25	$305
Mon, Oct 26	$281
Tue, Oct 27	$285
Wed, Oct 28	$282
Thu, Oct 29	$284
Fri, Oct 30	$287
Sat, Oct 31	$307
Sun, Nov 1	$303
Mon, Nov 2	$290
Tue, Nov 3	$285
Wed, Nov 4	$287
Thu, Nov 5	$302

Contributing factors

Share of the change

Puzzle Pro 36%

Run Hero 18%

QR Scanner 13%

Other apps 33%

Recommended next steps

Open Goals and budgets

Adjust the target or split it by app.

Open

Data used

All connected revenue sources

Was this insight useful?

Figures calculated by AppRevBooster. AI explains them.

Select an insight

Its analysis, evidence and next steps show here.

Insight

Analysis and next steps

Risk Campaign Medium priority

Summer_UA_US is below 1.0x True ROAS

RH Run Hero Detected 5 days ago 72% confidence

Estimated impact −$28 per day ≈ −$844 over 30 days

Campaign True ROAS 0.83x Average over the last 4 weeks · target 1.50x

What happened

Evidence

Campaign True ROAS, last 28 days ·

1.73x

Oct 29

target 1.50x

Oct 9 Nov 5

Campaign True ROAS
Day	Value
Fri, Oct 9	0.90x
Sat, Oct 10	0.87x
Sun, Oct 11	0.80x
Mon, Oct 12	0.73x
Tue, Oct 13	0.80x
Wed, Oct 14	0.83x
Thu, Oct 15	0.76x
Fri, Oct 16	0.74x
Sat, Oct 17	0.83x
Sun, Oct 18	0.83x
Mon, Oct 19	0.71x
Tue, Oct 20	0.90x
Wed, Oct 21	0.83x
Thu, Oct 22	0.79x
Fri, Oct 23	0.85x
Sat, Oct 24	0.92x
Sun, Oct 25	0.88x
Mon, Oct 26	0.78x
Tue, Oct 27	0.83x
Wed, Oct 28	0.84x
Thu, Oct 29	0.81x
Fri, Oct 30	0.85x
Sat, Oct 31	0.92x
Sun, Nov 1	0.85x
Mon, Nov 2	0.79x
Tue, Nov 3	0.84x
Wed, Nov 4	0.90x
Thu, Nov 5	0.85x

Contributing factors

Share of the change

Expired Meta token (missing conversions) 45%

Higher CPI in the US (+18%) 35%

Creative fatigue on Run_Video_03 20%

Recommended next steps

Reconnect Meta Ads

Restores conversion data so ROAS is measured correctly again.

Open

Lower the daily budget by 30%

Limits spend until attribution recovers.

Open

Ask AI which creatives to pause

Ranks the campaign's creatives by 7-day ROAS.

Data used

Meta Ads

Google Play

App Store

AdMob

Was this insight useful?

Figures calculated by AppRevBooster. AI explains them.

Opportunity Release Medium priority

Run Hero IAP revenue up 23% since v2.3

RH Run Hero Detected Oct 22 90% confidence

Estimated impact +$24 per day ≈ +$710 over 30 days

In-app purchase revenue per day $102 $126 Average before → since Oct 20

What happened

Evidence

In-app purchase revenue per day, last 28 days ·

$163

Oct 20

avg $102

Oct 9 Nov 5

In-app purchase revenue per day
Day	Value
Fri, Oct 9	$96
Sat, Oct 10	$119
Sun, Oct 11	$114
Mon, Oct 12	$100
Tue, Oct 13	$104
Wed, Oct 14	$90
Thu, Oct 15	$92
Fri, Oct 16	$97
Sat, Oct 17	$100
Sun, Oct 18	$110
Mon, Oct 19	$105
Tue, Oct 20	$125
Wed, Oct 21	$118
Thu, Oct 22	$112
Fri, Oct 23	$117
Sat, Oct 24	$134
Sun, Oct 25	$139
Mon, Oct 26	$134
Tue, Oct 27	$130
Wed, Oct 28	$118
Thu, Oct 29	$122
Fri, Oct 30	$129
Sat, Oct 31	$135
Sun, Nov 1	$141
Mon, Nov 2	$125
Tue, Nov 3	$131
Wed, Nov 4	$115
Thu, Nov 5	$120

Contributing factors

Share of the change

Starter pack ($2.99) 58%

Higher payer conversion (+0.4 pts) 30%

Larger average basket 12%

Recommended next steps

Offer the starter pack in more markets

It is live in 6 of 24 markets today.

Do it

Ask AI to project the 30-day impact

Estimate the extra revenue if the lift holds.

Data used

Google Play

App Store

Google Analytics 4

Was this insight useful?

Figures calculated by AppRevBooster. AI explains them.

Opportunity Goal Low priority

November revenue goal is on track

SX Run Hero Detected Today 80% confidence

Estimated impact +$14 per day ≈ +$414 over 30 days

Revenue per day $280 Average over the last 4 weeks · target $280

What happened

Revenue so far this month is $1.5k after 5 days. At the current daily rate the month ends at $8.8k, ahead of the $8.4k goal.

Evidence

Revenue per day, last 28 days ·

$353

Nov 1

target $280

Oct 9 Nov 5

Revenue per day
Day	Value
Fri, Oct 9	$274
Sat, Oct 10	$283
Sun, Oct 11	$280
Mon, Oct 12	$266
Tue, Oct 13	$261
Wed, Oct 14	$262
Thu, Oct 15	$270
Fri, Oct 16	$263
Sat, Oct 17	$279
Sun, Oct 18	$268
Mon, Oct 19	$259
Tue, Oct 20	$296
Wed, Oct 21	$283
Thu, Oct 22	$287
Fri, Oct 23	$288
Sat, Oct 24	$302
Sun, Oct 25	$305
Mon, Oct 26	$281
Tue, Oct 27	$285
Wed, Oct 28	$282
Thu, Oct 29	$284
Fri, Oct 30	$287
Sat, Oct 31	$307
Sun, Nov 1	$303
Mon, Nov 2	$290
Tue, Nov 3	$285
Wed, Nov 4	$287
Thu, Nov 5	$302

Contributing factors

Share of the change

Puzzle Pro 36%

Run Hero 18%

QR Scanner 13%

Other apps 33%

Recommended next steps

Open Goals and budgets

Adjust the target or split it by app.

Open

Data used

All connected revenue sources

Was this insight useful?

Figures calculated by AppRevBooster. AI explains them.

Anomaly detection

Metrics outside their expected range, checked every hour

Alert settings

Everything within range

No metric in this view is outside its expected range right now.

Flagged when the last few days fall outside the 14-day average ± 2 standard deviations and move by at least 8%.