Get started
2 of 4
Next: set up a revenue alert

AI insights

Daily brief AI
Generated today at 09:14 · data through Nov 5 · All apps (12)

Revenue is up 0.5% to $48.3k vs previous, and True ROAS is 2.13x against a 2.8x target. The biggest risk is Summer_UA_US is below 1.0x True ROAS (−$28/day). The biggest opportunity: Run Hero IAP revenue up 23% since v2.3 (+$24/day).

Figures are calculated by AppRevBooster. AI explains them; it never computes them.

Open insights
7
0 snoozed · 0 done
Risks
4
−$55/day at stake
Opportunities
3
+$64/day available
Anomalies
3
metrics outside their expected range
Insights
What changed, why, and what to do about it
Summer_UA_US is below 1.0x True ROAS

Run Hero · Campaign · 5 days ago

−$28 per day
Run Hero IAP revenue up 23% since v2.3

Run Hero · Release · Oct 22

+$24 per day
Word Sprint was removed from the App Store

Word Sprint · Store status · 4 days ago

−$12 per day
Unity Ads eCPM fell 15% for Puzzle Pro

Puzzle Pro · Ad revenue · Oct 29

−$12 per day
CS_UAC_Casual has room to scale

Color Sort · Campaign · Today

+$6 per day
WS_Brand_Keywords is still spending

Word Sprint · Campaign · 3 days ago

−$3 per day
November revenue goal is on track

All apps (12) · Goal · Today

+$35 per day
You are all caught up
Risk Campaign Medium priority
Summer_UA_US is below 1.0x True ROAS
RH Run Hero Detected 5 days ago 72% confidence
Estimated impact −$28 per day ≈ −$844 over 30 days
Campaign True ROAS 0.83x Average over the last 4 weeks · target 1.50x

What happened

Summer_UA_US has returned 0.86x on about $44 a day since Oct 30, against a 1.5x target. Meta stopped sending conversions when the access token expired on Oct 29, so part of this drop is missing attribution, not missing revenue.

Evidence

Campaign True ROAS, last 28 days ·
1.73x
Oct 29
target 1.50x
Oct 9 Nov 5
Campaign True ROAS
DayValue
Fri, Oct 90.90x
Sat, Oct 100.87x
Sun, Oct 110.80x
Mon, Oct 120.73x
Tue, Oct 130.80x
Wed, Oct 140.83x
Thu, Oct 150.76x
Fri, Oct 160.74x
Sat, Oct 170.83x
Sun, Oct 180.83x
Mon, Oct 190.71x
Tue, Oct 200.90x
Wed, Oct 210.83x
Thu, Oct 220.79x
Fri, Oct 230.85x
Sat, Oct 240.92x
Sun, Oct 250.88x
Mon, Oct 260.78x
Tue, Oct 270.83x
Wed, Oct 280.84x
Thu, Oct 290.81x
Fri, Oct 300.85x
Sat, Oct 310.92x
Sun, Nov 10.85x
Mon, Nov 20.79x
Tue, Nov 30.84x
Wed, Nov 40.90x
Thu, Nov 50.85x

Contributing factors

Share of the change
Expired Meta token (missing conversions) 45%
Higher CPI in the US (+18%) 35%
Creative fatigue on Run_Video_03 20%

Recommended next steps

Reconnect Meta Ads

Restores conversion data so ROAS is measured correctly again.

Open
Lower the daily budget by 30%

Limits spend until attribution recovers.

Open
Ask AI which creatives to pause

Ranks the campaign's creatives by 7-day ROAS.

Data used

Meta Ads Google Play App Store AdMob
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.
Opportunity Release Medium priority
Run Hero IAP revenue up 23% since v2.3
RH Run Hero Detected Oct 22 90% confidence
Estimated impact +$24 per day ≈ +$710 over 30 days
In-app purchase revenue per day $102 $126 Average before → since Oct 20

What happened

Since v2.3 shipped on Oct 20, Run Hero earns $126 a day from in-app purchases, up from $102. The $2.99 starter pack added in this release accounts for most of the difference, and payer conversion rose 0.4 points.

Evidence

In-app purchase revenue per day, last 28 days ·
$163
Oct 20
avg $102
Oct 9 Nov 5
In-app purchase revenue per day
DayValue
Fri, Oct 9$96
Sat, Oct 10$119
Sun, Oct 11$114
Mon, Oct 12$100
Tue, Oct 13$104
Wed, Oct 14$90
Thu, Oct 15$92
Fri, Oct 16$97
Sat, Oct 17$100
Sun, Oct 18$110
Mon, Oct 19$105
Tue, Oct 20$125
Wed, Oct 21$118
Thu, Oct 22$112
Fri, Oct 23$117
Sat, Oct 24$134
Sun, Oct 25$139
Mon, Oct 26$134
Tue, Oct 27$130
Wed, Oct 28$118
Thu, Oct 29$122
Fri, Oct 30$129
Sat, Oct 31$135
Sun, Nov 1$141
Mon, Nov 2$125
Tue, Nov 3$131
Wed, Nov 4$115
Thu, Nov 5$120

Contributing factors

Share of the change
Starter pack ($2.99) 58%
Higher payer conversion (+0.4 pts) 30%
Larger average basket 12%

Recommended next steps

Offer the starter pack in more markets

It is live in 6 of 24 markets today.

Do it
Ask AI to project the 30-day impact

Estimate the extra revenue if the lift holds.

Data used

Google Play App Store Google Analytics 4
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.
Risk Store status High priority
Word Sprint was removed from the App Store
WS Word Sprint Detected 4 days ago 99% confidence
Estimated impact −$12 per day ≈ −$357 over 30 days
Revenue per day $20 $8 Average before → since Nov 1

What happened

App Store Connect reports Word Sprint as "Removed from sale" since Nov 1. Revenue fell from $20 to $8 a day; the rest comes from Android. Existing iOS subscribers keep access but cannot renew.

Evidence

Revenue per day, last 28 days ·
$25
Nov 1
avg $20
Oct 9 Nov 5
Revenue per day
DayValue
Fri, Oct 9$20
Sat, Oct 10$22
Sun, Oct 11$22
Mon, Oct 12$21
Tue, Oct 13$20
Wed, Oct 14$20
Thu, Oct 15$21
Fri, Oct 16$20
Sat, Oct 17$21
Sun, Oct 18$21
Mon, Oct 19$21
Tue, Oct 20$20
Wed, Oct 21$19
Thu, Oct 22$20
Fri, Oct 23$20
Sat, Oct 24$21
Sun, Oct 25$21
Mon, Oct 26$20
Tue, Oct 27$20
Wed, Oct 28$19
Thu, Oct 29$19
Fri, Oct 30$19
Sat, Oct 31$20
Sun, Nov 1$9
Mon, Nov 2$9
Tue, Nov 3$8
Wed, Nov 4$8
Thu, Nov 5$8

Contributing factors

Share of the change
App Store purchases and subscriptions 64%
iOS ad revenue 36%

Recommended next steps

Read the App Store review notice

Apple cited guideline 3.1.1 (in-app purchase).

Do it
Ask AI to draft an appeal

Uses the notice and your app's purchase flow.

Data used

App Store Connect AdMob
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.
Risk Ad revenue Low priority
Unity Ads eCPM fell 15% for Puzzle Pro
PP Puzzle Pro Detected Oct 29 86% confidence
Estimated impact −$12 per day ≈ −$346 over 30 days
Unity Ads revenue per day $77 $66 Average before → since Oct 28

What happened

Unity Ads revenue for Puzzle Pro fell from $77 to $66 a day after Oct 28. Impressions held steady while US eCPM dropped, so this is a price change on Unity's side, not lower traffic. Other networks in the waterfall are unaffected.

Evidence

Unity Ads revenue per day, last 28 days ·
$107
Oct 28
avg $77
Oct 9 Nov 5
Unity Ads revenue per day
DayValue
Fri, Oct 9$77
Sat, Oct 10$76
Sun, Oct 11$82
Mon, Oct 12$74
Tue, Oct 13$81
Wed, Oct 14$72
Thu, Oct 15$73
Fri, Oct 16$74
Sat, Oct 17$69
Sun, Oct 18$84
Mon, Oct 19$77
Tue, Oct 20$71
Wed, Oct 21$72
Thu, Oct 22$69
Fri, Oct 23$82
Sat, Oct 24$93
Sun, Oct 25$86
Mon, Oct 26$83
Tue, Oct 27$78
Wed, Oct 28$59
Thu, Oct 29$55
Fri, Oct 30$73
Sat, Oct 31$69
Sun, Nov 1$73
Mon, Nov 2$66
Tue, Nov 3$72
Wed, Nov 4$65
Thu, Nov 5$64

Contributing factors

Share of the change
United States 62%
Interstitial ads 27%
Rewarded video 11%

Recommended next steps

Raise AdMob priority for US interstitials

AdMob is paying 12% more than Unity in the US this week.

Do it
Set an eCPM alert for Unity Ads

Get notified when eCPM falls more than 15% in a day.

Set up
Ask AI to compare ad networks

See eCPM and fill by network for Puzzle Pro.

Data used

Unity Ads AdMob
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.
Opportunity Campaign Low priority
CS_UAC_Casual has room to scale
CS Color Sort Detected Today 74% confidence
Estimated impact +$6 per day ≈ +$173 over 30 days
Campaign True ROAS 2.12x Average over the last 4 weeks · target 1.60x

What happened

CS_UAC_Casual has averaged 2.12x True ROAS on $24 a day, well above its 1.6x target, and cost per install has stayed flat as spend grew. Raising the budget by 25% should keep ROAS above target.

Evidence

Campaign True ROAS, last 28 days ·
3.00x
target 1.60x
Oct 9 Nov 5
Campaign True ROAS
DayValue
Fri, Oct 92.39x
Sat, Oct 102.36x
Sun, Oct 111.99x
Mon, Oct 122.16x
Tue, Oct 132.33x
Wed, Oct 142.21x
Thu, Oct 152.19x
Fri, Oct 162.17x
Sat, Oct 172.61x
Sun, Oct 182.16x
Mon, Oct 191.95x
Tue, Oct 202.19x
Wed, Oct 211.91x
Thu, Oct 222.23x
Fri, Oct 232.41x
Sat, Oct 242.14x
Sun, Oct 252.07x
Mon, Oct 261.98x
Tue, Oct 272.09x
Wed, Oct 282.06x
Thu, Oct 291.99x
Fri, Oct 301.90x
Sat, Oct 312.12x
Sun, Nov 11.90x
Mon, Nov 21.85x
Tue, Nov 32.07x
Wed, Nov 42.08x
Thu, Nov 51.99x

Contributing factors

Share of the change
Low CPI in Brazil and Mexico 50%
High day-7 retention 35%
Rewarded ad ARPDAU 15%

Recommended next steps

Raise the daily budget by 25%

Projected True ROAS stays above 1.9x.

Do it
Ask AI where to scale first

Ranks countries by marginal ROAS.

Data used

Google Ads AdMob Google Analytics 4
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.
Risk Campaign High priority
WS_Brand_Keywords is still spending
WS Word Sprint Detected 3 days ago 99% confidence
Estimated impact −$3 per day ≈ −$96 over 30 days
Apple Search Ads spend per day $3 $3 Average before → since Nov 1

What happened

The campaign spent $3 a day since Word Sprint was removed. Taps now lead to an unavailable page, so none of this spend can return revenue.

Evidence

Apple Search Ads spend per day, last 28 days ·
$4
Nov 1
avg $3
Oct 9 Nov 5
Apple Search Ads spend per day
DayValue
Fri, Oct 9$3
Sat, Oct 10$4
Sun, Oct 11$3
Mon, Oct 12$4
Tue, Oct 13$3
Wed, Oct 14$3
Thu, Oct 15$4
Fri, Oct 16$3
Sat, Oct 17$4
Sun, Oct 18$3
Mon, Oct 19$4
Tue, Oct 20$4
Wed, Oct 21$3
Thu, Oct 22$4
Fri, Oct 23$3
Sat, Oct 24$3
Sun, Oct 25$4
Mon, Oct 26$3
Tue, Oct 27$3
Wed, Oct 28$3
Thu, Oct 29$4
Fri, Oct 30$3
Sat, Oct 31$4
Sun, Nov 1$3
Mon, Nov 2$3
Tue, Nov 3$3
Wed, Nov 4$3
Thu, Nov 5$3

Contributing factors

Share of the change
Brand keyword bids 80%
Search match 20%

Recommended next steps

Pause WS_Brand_Keywords

Stops the spend immediately. You can resume it after the app is back.

Do it
Pause all Word Sprint iOS campaigns

Two more ad groups target iOS.

Open

Data used

Apple Search Ads App Store Connect
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.
Opportunity Goal Medium priority
November revenue goal is on track
SX All apps (12) Detected Today 80% confidence
Estimated impact +$35 per day ≈ +$1k over 30 days
Revenue per day $1.6k Average over the last 4 weeks · target $1.6k

What happened

Revenue so far this month is $8.2k after 5 days. At the current daily rate the month ends at $49k, ahead of the $48k goal.

Evidence

Revenue per day, last 28 days ·
$2k
Nov 1
target $1.6k
Oct 9 Nov 5
Revenue per day
DayValue
Fri, Oct 9$1.5k
Sat, Oct 10$1.7k
Sun, Oct 11$1.6k
Mon, Oct 12$1.6k
Tue, Oct 13$1.6k
Wed, Oct 14$1.5k
Thu, Oct 15$1.6k
Fri, Oct 16$1.5k
Sat, Oct 17$1.6k
Sun, Oct 18$1.7k
Mon, Oct 19$1.6k
Tue, Oct 20$1.6k
Wed, Oct 21$1.6k
Thu, Oct 22$1.6k
Fri, Oct 23$1.6k
Sat, Oct 24$1.7k
Sun, Oct 25$1.8k
Mon, Oct 26$1.6k
Tue, Oct 27$1.6k
Wed, Oct 28$1.5k
Thu, Oct 29$1.6k
Fri, Oct 30$1.6k
Sat, Oct 31$1.8k
Sun, Nov 1$1.7k
Mon, Nov 2$1.6k
Tue, Nov 3$1.6k
Wed, Nov 4$1.6k
Thu, Nov 5$1.6k

Contributing factors

Share of the change
Puzzle Pro 36%
Run Hero 18%
QR Scanner 13%
Other apps 33%

Recommended next steps

Open Goals and budgets

Adjust the target or split it by app.

Open

Data used

All connected revenue sources
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.
Select an insight
Its analysis, evidence and next steps show here.
Anomaly detection
Metrics outside their expected range, checked every hour
Alert settings
Metric Actual Expected range Change Since
WS
Revenue Word Sprint
$8 $10 – $26 −55% 3 days
WS
Daily active users Word Sprint
472 553 – 1.4k −52% 3 days
WS
Ad spend Word Sprint
$11 $12 – $27 −44% 3 days
Flagged when the last few days fall outside the 14-day average ± 2 standard deviations and move by at least 8%.
94,000 people opened your apps today. That's a small city.