Overview
Campaign
RH
Run Hero
−$44
per day
Meta campaign "Summer_UA" has been below 1.0x True ROAS for 5 days.
Release
RH
Run Hero
+$27
per day
Run Hero IAP revenue up 27% since the v2.3 release.
Store status
WS
Word Sprint
−$11
per day
Word Sprint was removed from the App Store on Nov 1. Its iOS revenue has stopped.
Revenue
$48.3k
0.5%
vs previous: $48k
Ad spend
$22.7k
2.0%
vs previous: $22.3k
Profit
$24.7k
0.8%
After $900 costs
True ROAS
2.13x
1.5%
POAS
1.09x
2.7%
Installs
43.7k
0.1%
66% organic
DAU (avg)
90.8k
1.9%
ARPDAU
$0.018
1.3%
Revenue vs spend
Daily revenue by source, with ad spend on the same scale
Ad revenue
IAP
Subscriptions
Ad spend
Estimated
$0
$500
$1k
$1.5k
$2k
Estimated
Ad spend
Revenue
ROAS
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Ad revenue | IAP | Subscriptions | Ad spend | True ROAS |
|---|---|---|---|---|---|
| Wed, Oct 7 | $956 | $343 | $262 | $773 | 2.02x |
| Thu, Oct 8 | $937 | $350 | $257 | $772 | 2.00x |
| Fri, Oct 9 | $930 | $349 | $260 | $709 | 2.17x |
| Sat, Oct 10 | $1.1k | $380 | $259 | $739 | 2.30x |
| Sun, Oct 11 | $995 | $380 | $258 | $768 | 2.13x |
| Mon, Oct 12 | $970 | $342 | $257 | $788 | 1.99x |
| Tue, Oct 13 | $971 | $340 | $260 | $729 | 2.16x |
| Wed, Oct 14 | $907 | $350 | $261 | $723 | 2.10x |
| Thu, Oct 15 | $943 | $350 | $258 | $784 | 1.98x |
| Fri, Oct 16 | $904 | $361 | $259 | $773 | 1.97x |
| Sat, Oct 17 | $992 | $392 | $261 | $746 | 2.20x |
| Sun, Oct 18 | $1k | $383 | $261 | $731 | 2.26x |
| Mon, Oct 19 | $967 | $355 | $262 | $793 | 2.00x |
| Tue, Oct 20 | $926 | $394 | $266 | $739 | 2.15x |
| Wed, Oct 21 | $894 | $395 | $266 | $762 | 2.04x |
| Thu, Oct 22 | $936 | $384 | $265 | $791 | 2.00x |
| Fri, Oct 23 | $926 | $385 | $268 | $745 | 2.12x |
| Sat, Oct 24 | $1k | $410 | $268 | $732 | 2.32x |
| Sun, Oct 25 | $1.1k | $411 | $265 | $775 | 2.27x |
| Mon, Oct 26 | $964 | $395 | $266 | $783 | 2.07x |
| Tue, Oct 27 | $960 | $396 | $267 | $758 | 2.14x |
| Wed, Oct 28 | $876 | $405 | $265 | $739 | 2.09x |
| Thu, Oct 29 | $935 | $407 | $266 | $783 | 2.05x |
| Fri, Oct 30 | $973 | $388 | $267 | $761 | 2.14x |
| Sat, Oct 31 | $1.1k | $421 | $264 | $739 | 2.37x |
| Sun, Nov 1 | $1,000 | $433 | $265 | $760 | 2.23x |
| Mon, Nov 2 | $969 | $389 | $266 | $795 | 2.04x |
| Tue, Nov 3 | $978 | $391 | $267 | $743 | 2.20x |
| Wed, Nov 4 (estimated) | $923 | $400 | $267 | $713 | 2.23x |
| Thu, Nov 5 (estimated) | $960 | $401 | $266 | $771 | 2.11x |
$48.3k
total
- AdMob $18.6k 39%
- Unity Ads $6.3k 13%
- Pangle $4.1k 8%
- Google Play $9.5k 20%
- App Store $9.9k 20%
Spend
Revenue
Google Ads
1.5x
Meta Ads
1.0x
Apple Search Ads
1.3x
Campaigns
Paid campaigns that need a look, and the ones doing best
| Campaign | Spend | ROAS vs target | Why |
|---|---|---|---|
|
WS_Brand_Keywords
Word Sprint · Apple Search Ads
|
$102 |
0.7x
target 1.5x
|
App removed, still spending |
|
Summer_UA_US
Run Hero · Meta Ads
|
$1.3k |
0.8x
target 1.5x
|
Below target 7 days |
|
PP_UAC_Tier1
Puzzle Pro · Google Ads
|
$2.7k |
2.4x
target 2.0x
|
Budget 116% used, day 5 |
| Campaign | Spend | ROAS vs target | Why |
|---|---|---|---|
|
CS_UAC_Casual
Color Sort · Google Ads
|
$725 |
2.1x
target 1.6x
|
32% above target |
|
FT_Fitness_Generic
Fit Timer · Apple Search Ads
|
$714 |
2.4x
target 2.0x
|
19% above target |
|
PP_Brand_Exact
Puzzle Pro · Apple Search Ads
|
$829 |
2.4x
target 2.0x
|
18% above target |
|
PP_UAC_Tier1
Puzzle Pro · Google Ads
|
$2.7k |
2.4x
target 2.0x
|
18% above target |
|
TM_UAC_Puzzle
Tile Match · Google Ads
|
$919 |
1.7x
target 1.5x
|
11% above target |
Campaign ROAS uses revenue attributed by each ad platform. Ad revenue is included where GA4 is linked.
November revenue
$8.2k / $48k
On track
projected $49k
True ROAS
2.16x / 2.8x
Below target
−0.64x
Ad budget
$3.8k / $24k
On pace
day 5 of 30
Expected by today
MRR
$7.9k
2.7%
Active subs
1,490
+40
Trial conversion
37%
+1 pts
Churn
4.2%
−0.3 pts
Refunds
$150
1.9% of revenue
4.3
No change this month
- 5 63%
- 4 17%
- 3 8%
- 2 5%
- 1 7%
14 pending replies
9 AI drafts ready for review
Review
Latest low rating
Run Hero · Google Play · 2h ago“Too many ads after level 10, game freezes on the boss stage.”
Apps
12 apps in this view
| App | Revenue | Spend | Profit | True ROAS | Trend | Health |
|---|---|---|---|---|---|---|
PP
Puzzle Pro
|
$17.2k | $6.6k | $10.3k | 2.6x |
+10%
Revenue for Puzzle Pro rising over the period
|
Healthy |
QR
QR Scanner
|
$6.3k | — | $6.2k | Organic |
−8%
Revenue for QR Scanner falling over the period
|
Healthy |
RH
Run Hero
|
$8.5k | $6.5k | $1.8k | 1.3x |
+8%
Revenue for Run Hero rising over the period
|
Watch |
DS
Daily Sudoku
|
$2.3k | $699 | $1.5k | 3.3x |
+7%
Revenue for Daily Sudoku rising over the period
|
Healthy |
FT
Fit Timer
|
$2.8k | $1.3k | $1.4k | 2.1x |
+3%
Revenue for Fit Timer rising over the period
|
Healthy |
CS
Color Sort
|
$2.2k | $1.1k | $1k | 2.0x |
−9%
Revenue for Color Sort falling over the period
|
Watch |
MG
Merge Garden
|
$3k | $2.2k | $739 | 1.4x |
+13%
Revenue for Merge Garden rising over the period
|
Watch |
SN
Snap Notes
|
$862 | $227 | $611 | 3.8x |
+4%
Revenue for Snap Notes rising over the period
|
Healthy |
HL
Habit Loop
|
$1.8k | $1.3k | $479 | 1.4x |
+5%
Revenue for Habit Loop rising over the period
|
Watch |
BQ
Brain Quiz
|
$900 | $503 | $373 | 1.8x |
+5%
Revenue for Brain Quiz rising over the period
|
Watch |
TM
Tile Match
|
$1.9k | $1.6k | $283 | 1.2x |
−5%
Revenue for Tile Match falling over the period
|
Watch |
WS
Word Sprint
|
$549 | $590 | −$137 | 0.9x |
−50%
Revenue for Word Sprint falling over the period
|
Removed |
Top countries
Revenue, spend and installs by country
| Country | Revenue | Spend | True ROAS | Installs |
|---|---|---|---|---|
| United States |
$16.9k
|
$8.9k | 1.9x | 7.4k |
| Germany |
$5.3k
|
$2k | 2.6x | 2.2k |
| India |
$4.3k
|
$2.7k | 1.6x | 12.2k |
| Japan |
$3.9k
|
$1.4k | 2.8x | 1.7k |
| United Kingdom |
$3.4k
|
$1.6k | 2.1x | 1.7k |
| Brazil |
$2.9k
|
$1.1k | 2.6x | 5.2k |
| France |
$2.4k
|
$1.1k | 2.1x | 1.7k |
| Canada |
$1.9k
|
$909 | 2.1x | 874 |
| Mexico |
$1.4k
|
$681 | 2.1x | 3.1k |
| South Korea |
$1.4k
|
$454 | 3.2x | 874 |
| Australia |
$1.4k
|
$454 | 3.2x | 437 |
| Indonesia |
$966
|
$681 | 1.4x | 3.9k |
Loading map…
Revenue
ROAS
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