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Daily Sudoku

Puzzle game · SpellenX Studio

Healthy Google Play: Live App Store: Live
Rating
4.6
DAU, last 30 days
4.1k
Crash-free users
99.7%
Latest version
4.0.3
Awaiting reply
0 reviews

Overview

Today's top insights AI
Watching your apps for unusual changes
No notable changes
Nothing in this range moved revenue enough to flag.
Revenue
$2.3k
4.9%
vs previous: $2.2k
Ad spend
$699
2.1%
vs previous: $685
Profit
$1.5k
6.3%
After $36 costs
True ROAS
3.25x
2.8%
Target 2.8x · 116% of target
POAS
2.20x 4.2%
Installs
2.2k 5.5%
78% organic
DAU (avg)
4.1k 1.3%
ARPDAU
$0.018 3.5%
Revenue vs spend
Daily revenue by source, with ad spend on the same scale
Ad revenue IAP Subscriptions Ad spend Estimated
$0
$25
$50
$75
$100
Oct 7 Oct 12 Oct 17 Oct 22 Oct 27 Nov 1
Revenue vs spend, Oct 7 – Nov 5
DayAd revenueIAPSubscriptionsAd spendTrue ROAS
Wed, Oct 7$50$3$19$223.19x
Thu, Oct 8$47$3$18$232.89x
Fri, Oct 9$45$3$19$232.96x
Sat, Oct 10$59$3$18$233.40x
Sun, Oct 11$56$3$19$243.25x
Mon, Oct 12$52$3$18$233.11x
Tue, Oct 13$52$3$19$223.39x
Wed, Oct 14$48$3$19$233.09x
Thu, Oct 15$48$3$18$242.85x
Fri, Oct 16$50$3$19$233.11x
Sat, Oct 17$58$3$18$223.57x
Sun, Oct 18$62$3$18$233.59x
Mon, Oct 19$57$3$18$243.21x
Tue, Oct 20$53$3$18$233.25x
Wed, Oct 21$53$3$18$243.12x
Thu, Oct 22$52$3$18$243.02x
Fri, Oct 23$49$3$19$213.31x
Sat, Oct 24$58$3$19$223.62x
Sun, Oct 25$61$3$18$253.30x
Mon, Oct 26$58$3$19$243.39x
Tue, Oct 27$60$3$18$223.59x
Wed, Oct 28$52$3$19$233.26x
Thu, Oct 29$54$3$18$253.00x
Fri, Oct 30$56$3$19$243.19x
Sat, Oct 31$63$3$18$233.74x
Sun, Nov 1$62$3$18$243.46x
Mon, Nov 2$56$3$18$243.25x
Tue, Nov 3$55$3$18$223.44x
Wed, Nov 4 (estimated)$52$3$18$233.22x
Thu, Nov 5 (estimated)$51$4$19$242.99x
Revenue mix
By ad network and store
$2.3k total
  • AdMob $1k 46%
  • Unity Ads $360 16%
  • Pangle $228 10%
  • Google Play $322 14%
  • App Store $322 14%
Spend vs revenue by channel
Attributed revenue and True ROAS
Spend Revenue
Google Ads 2.2x
$371 spend → $801 revenue
Meta Ads 1.5x
$182 spend → $268 revenue
Apple Search Ads 1.7x
$146 spend → $252 revenue
Campaigns
Paid campaigns that need a look, and the ones doing best
All campaigns on track
Nothing is below target, over budget or spending on a removed app.
No campaigns above target yet
Campaigns that beat their True ROAS target show up here.
Campaign ROAS uses revenue attributed by each ad platform. Ad revenue is included where GA4 is linked.
Goals and budget
November so far · Daily Sudoku
November revenue $383 / $2.5k
Behind pace projected $2.3k
True ROAS 3.27x / 2.8x
On target +0.47x
Ad budget $117 / $771
On pace day 5 of 30
Expected by today
Subscriptions
Recurring revenue and subscriber health
MRR
$549 1.7%
Active subs 104 +2
Trial conversion 36% +0 pts
Churn 4.3% −0.2 pts
Refunds $10 1.9% of revenue
Store reviews
Ratings across Google Play and the App Store
4.6
No change this month
  • 5 74%
  • 4 14%
  • 3 5%
  • 2 3%
  • 1 4%
Top countries
Revenue, spend and installs by country
Country Revenue Spend True ROAS Installs
United States
$797
$273 2.9x 367
Germany
$250
$63 4.0x 108
India
$205
$84 2.4x 605
Japan
$182
$42 4.3x 86
United Kingdom
$159
$49 3.3x 86
Brazil
$137
$35 3.9x 259
France
$114
$35 3.3x 86
Canada
$91
$28 3.3x 43
Mexico
$68
$21 3.3x 151
South Korea
$68
$14 4.9x 43
Australia
$68
$14 4.9x 22
Indonesia
$46
$21 2.2x 194
Loading map…
Revenue ROAS
Less More revenue
Ask AI "why did revenue drop last week?" and get the answer with a chart.