SN
Snap Notes
Productivity · SpellenX Studio
Healthy
Google Play: Live
Google Play: Live
- Rating
- 4.2
- DAU, last 30 days
- 2.4k
- Crash-free users
- 99.1%
- Latest version
- 2.2.0
- Awaiting reply
- 0 reviews
Overview
Today's top insights
AI
Watching your apps for unusual changes
No notable changes
Nothing in this range moved revenue enough to flag.
Revenue
$862
3.6%
vs previous: $894
Ad spend
$227
2.1%
vs previous: $222
Profit
$611
5.6%
After $24 costs
True ROAS
3.80x
5.6%
POAS
2.69x
7.6%
Installs
1.4k
5.2%
91% organic
DAU (avg)
2.4k
1.1%
ARPDAU
$0.012
4.6%
Revenue vs spend
Daily revenue by source, with ad spend on the same scale
Ad revenue
IAP
Subscriptions
Ad spend
Estimated
$0
$10
$20
$30
$40
Estimated
Ad spend
Revenue
ROAS
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Ad revenue | IAP | Subscriptions | Ad spend | True ROAS |
|---|---|---|---|---|---|
| Wed, Oct 7 | $25 | $0 | $6 | $8 | 3.83x |
| Thu, Oct 8 | $22 | $0 | $6 | $8 | 3.63x |
| Fri, Oct 9 | $21 | $0 | $6 | $7 | 4.11x |
| Sat, Oct 10 | $23 | $0 | $6 | $7 | 4.35x |
| Sun, Oct 11 | $25 | $0 | $6 | $8 | 4.01x |
| Mon, Oct 12 | $23 | $0 | $6 | $8 | 3.44x |
| Tue, Oct 13 | $23 | $0 | $6 | $7 | 3.93x |
| Wed, Oct 14 | $22 | $0 | $6 | $7 | 4.14x |
| Thu, Oct 15 | $20 | $0 | $6 | $8 | 3.42x |
| Fri, Oct 16 | $20 | $0 | $6 | $8 | 3.08x |
| Sat, Oct 17 | $22 | $0 | $6 | $7 | 3.73x |
| Sun, Oct 18 | $25 | $0 | $6 | $7 | 4.45x |
| Mon, Oct 19 | $21 | $0 | $6 | $8 | 3.41x |
| Tue, Oct 20 | $19 | $0 | $6 | $7 | 3.73x |
| Wed, Oct 21 | $21 | $0 | $6 | $8 | 3.49x |
| Thu, Oct 22 | $21 | $0 | $6 | $8 | 3.33x |
| Fri, Oct 23 | $21 | $0 | $6 | $8 | 3.51x |
| Sat, Oct 24 | $26 | $0 | $6 | $7 | 4.55x |
| Sun, Oct 25 | $25 | $0 | $6 | $8 | 4.08x |
| Mon, Oct 26 | $22 | $0 | $6 | $8 | 3.34x |
| Tue, Oct 27 | $22 | $0 | $6 | $7 | 3.78x |
| Wed, Oct 28 | $21 | $0 | $6 | $7 | 3.81x |
| Thu, Oct 29 | $20 | $0 | $6 | $8 | 3.33x |
| Fri, Oct 30 | $24 | $0 | $6 | $8 | 3.75x |
| Sat, Oct 31 | $26 | $0 | $6 | $7 | 4.70x |
| Sun, Nov 1 | $26 | $0 | $6 | $8 | 3.98x |
| Mon, Nov 2 | $24 | $0 | $6 | $8 | 3.70x |
| Tue, Nov 3 | $25 | $0 | $6 | $7 | 4.22x |
| Wed, Nov 4 (estimated) | $24 | $0 | $6 | $7 | 4.24x |
| Thu, Nov 5 (estimated) | $22 | $0 | $6 | $8 | 3.52x |
$862
total
- AdMob $436 51%
- Unity Ads $149 17%
- Pangle $95 11%
- Google Play $182 21%
- App Store $0 0%
Spend
Revenue
Google Ads
2.0x
Campaigns
Paid campaigns that need a look, and the ones doing best
All campaigns on track
Nothing is below target, over budget or spending on a removed app.
No campaigns above target yet
Campaigns that beat their True ROAS target show up here.
Campaign ROAS uses revenue attributed by each ad platform. Ad revenue is included where GA4 is linked.
November revenue
$151 / $1.2k
Behind pace
projected $903
True ROAS
3.92x / 2.8x
On target
+1.12x
Ad budget
$38 / $304
Under pace
day 5 of 30
Expected by today
MRR
$182
0.8%
Active subs
34
+0
Trial conversion
36%
+0 pts
Churn
4.4%
−0.1 pts
Refunds
$3
1.9% of revenue
4.2
No change this month
- 5 58%
- 4 19%
- 3 10%
- 2 5%
- 1 8%
Top countries
Revenue, spend and installs by country
| Country | Revenue | Spend | True ROAS | Installs |
|---|---|---|---|---|
| United States |
$302
|
$89 | 3.4x | 240 |
| Germany |
$95
|
$20 | 4.6x | 71 |
| India |
$78
|
$27 | 2.8x | 395 |
| Japan |
$69
|
$14 | 5.1x | 56 |
| United Kingdom |
$60
|
$16 | 3.8x | 56 |
| Brazil |
$52
|
$11 | 4.6x | 169 |
| France |
$43
|
$11 | 3.8x | 56 |
| Canada |
$34
|
$9 | 3.8x | 28 |
| Mexico |
$26
|
$7 | 3.8x | 99 |
| South Korea |
$26
|
$5 | 5.7x | 28 |
| Australia |
$26
|
$5 | 5.7x | 14 |
| Indonesia |
$17
|
$7 | 2.5x | 127 |
Loading map…
Revenue
ROAS
Less
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