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Utilities · SpellenX Studio

Watch Google Play: Live
Rating
4.5 +0.1
DAU, last 30 days
13.4k
Crash-free users
99.5%
Latest version
3.4.0
Awaiting reply
1 review

Overview

Today's top insights AI
Watching your apps for unusual changes
No notable changes
Nothing in this range moved revenue enough to flag.
Revenue
$6.3k
2.0%
vs previous: $6.4k
Ad spend
$0
—
vs previous: $0
Profit
$6.2k
2.0%
After $72 costs
True ROAS
—
—
Target 2.8x · no spend
POAS
— —
Installs
6.8k 1.9%
100% organic
DAU (avg)
13.4k 1.5%
ARPDAU
$0.016 3.4%
Revenue vs spend
Daily revenue by source, with ad spend on the same scale
Ad revenue IAP Subscriptions Ad spend Estimated
$0
$100
$200
$300
Oct 7 Oct 12 Oct 17 Oct 22 Oct 27 Nov 1
Revenue vs spend, Oct 7 – Nov 5
DayAd revenueIAPSubscriptionsAd spendTrue ROAS
Wed, Oct 7$206$0$12$0—
Thu, Oct 8$189$0$12$0—
Fri, Oct 9$186$0$12$0—
Sat, Oct 10$251$0$11$0—
Sun, Oct 11$228$0$12$0—
Mon, Oct 12$207$0$12$0—
Tue, Oct 13$211$0$12$0—
Wed, Oct 14$179$0$12$0—
Thu, Oct 15$189$0$12$0—
Fri, Oct 16$189$0$12$0—
Sat, Oct 17$207$0$11$0—
Sun, Oct 18$221$0$12$0—
Mon, Oct 19$213$0$12$0—
Tue, Oct 20$191$0$12$0—
Wed, Oct 21$184$0$12$0—
Thu, Oct 22$177$0$12$0—
Fri, Oct 23$172$0$12$0—
Sat, Oct 24$202$0$12$0—
Sun, Oct 25$222$0$12$0—
Mon, Oct 26$209$0$12$0—
Tue, Oct 27$200$0$12$0—
Wed, Oct 28$176$0$12$0—
Thu, Oct 29$196$0$12$0—
Fri, Oct 30$191$0$12$0—
Sat, Oct 31$206$0$12$0—
Sun, Nov 1$210$0$12$0—
Mon, Nov 2$194$0$12$0—
Tue, Nov 3$200$0$12$0—
Wed, Nov 4 (estimated)$170$0$12$0—
Thu, Nov 5 (estimated)$180$0$12$0—
Revenue mix
By ad network and store
$6.3k total
  • AdMob $3.8k 60%
  • Unity Ads $1.3k 21%
  • Pangle $834 13%
  • Google Play $358 6%
  • App Store $0 0%
Spend vs revenue by channel
Attributed revenue and True ROAS
No ad spend
The apps in this view grow organically.
Campaigns
Paid campaigns that need a look, and the ones doing best
All campaigns on track
Nothing is below target, over budget or spending on a removed app.
No campaigns above target yet
Campaigns that beat their True ROAS target show up here.
Campaign ROAS uses revenue attributed by each ad platform. Ad revenue is included where GA4 is linked.
Goals and budget
November so far · QR Scanner
November revenue $1k / $6.7k
Behind pace projected $6.1k
True ROAS — / 2.8x
No spend
Ad budget $0 / $0
Under pace day 5 of 30
Expected by today
Subscriptions
Recurring revenue and subscriber health
MRR
$358 1.7%
Active subs 68 +1
Trial conversion 36% +0 pts
Churn 4.3% −0.2 pts
Refunds $7 1.9% of revenue
Store reviews
Ratings across Google Play and the App Store
4.5
+0.1 this month
  • 5 68%
  • 4 17%
  • 3 7%
  • 2 3%
  • 1 5%
Latest low rating
QR Scanner · Google Play · 9h ago

“Scans fine but the full screen ads are annoying.”

Top countries
Revenue, spend and installs by country
Country Revenue Spend True ROAS Installs
United States
$2.2k
$0 — 1.2k
Germany
$694
$0 — 339
India
$568
$0 — 1.9k
Japan
$505
$0 — 272
United Kingdom
$442
$0 — 272
Brazil
$379
$0 — 815
France
$316
$0 — 272
Canada
$252
$0 — 136
Mexico
$189
$0 — 475
South Korea
$189
$0 — 136
Australia
$189
$0 — 68
Indonesia
$126
$0 — 611
Loading map…
Revenue ROAS
Less More revenue
November goal
$34k of $50k · on track