SN
Snap Notes
Productivity · SpellenX Studio
Healthy
Google Play: Live
Google Play: Live
- Rating
- 4.2
- DAU, last 30 days
- 2.4k
- Crash-free users
- 99.1%
- Latest version
- 2.2.0
- Awaiting reply
- 0 reviews
Acquisition
Ad spend
$227
2.1%
vs previous
Paid installs
120
1.7%
vs previous
Cost per install
$1.89
0.4%
vs previous
True ROAS
3.80x
5.6%
Organic installs
1.3k
5.8%
91% of all installs
Day-7 ROAS
1.12x
5.6%
attributed revenue, first 7 days
Payback
7 days
days until a cohort returns its spend
Budget used
12.6%
Under pace · day 5 of 30
Spend by channel
Daily ad spend, Oct 7 – Nov 5
Google Ads
$0
$3
$5
$8
$10
Total
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Google Ads | Total |
|---|---|---|
| Wed, Oct 7 | $8 | $8 |
| Thu, Oct 8 | $8 | $8 |
| Fri, Oct 9 | $7 | $7 |
| Sat, Oct 10 | $7 | $7 |
| Sun, Oct 11 | $8 | $8 |
| Mon, Oct 12 | $8 | $8 |
| Tue, Oct 13 | $7 | $7 |
| Wed, Oct 14 | $7 | $7 |
| Thu, Oct 15 | $8 | $8 |
| Fri, Oct 16 | $8 | $8 |
| Sat, Oct 17 | $7 | $7 |
| Sun, Oct 18 | $7 | $7 |
| Mon, Oct 19 | $8 | $8 |
| Tue, Oct 20 | $7 | $7 |
| Wed, Oct 21 | $8 | $8 |
| Thu, Oct 22 | $8 | $8 |
| Fri, Oct 23 | $8 | $8 |
| Sat, Oct 24 | $7 | $7 |
| Sun, Oct 25 | $8 | $8 |
| Mon, Oct 26 | $8 | $8 |
| Tue, Oct 27 | $7 | $7 |
| Wed, Oct 28 | $7 | $7 |
| Thu, Oct 29 | $8 | $8 |
| Fri, Oct 30 | $8 | $8 |
| Sat, Oct 31 | $7 | $7 |
| Sun, Nov 1 | $8 | $8 |
| Mon, Nov 2 | $8 | $8 |
| Tue, Nov 3 | $7 | $7 |
| Wed, Nov 4 | $7 | $7 |
| Thu, Nov 5 | $8 | $8 |
Installs
Daily paid and organic installs
Paid
Organic
0
20
40
60
Total
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Paid | Organic | Total |
|---|---|---|---|
| Wed, Oct 7 | 4 | 40 | 44 |
| Thu, Oct 8 | 4 | 45 | 48 |
| Fri, Oct 9 | 4 | 39 | 43 |
| Sat, Oct 10 | 4 | 42 | 45 |
| Sun, Oct 11 | 4 | 49 | 53 |
| Mon, Oct 12 | 4 | 38 | 42 |
| Tue, Oct 13 | 4 | 45 | 49 |
| Wed, Oct 14 | 4 | 38 | 42 |
| Thu, Oct 15 | 4 | 45 | 49 |
| Fri, Oct 16 | 4 | 38 | 42 |
| Sat, Oct 17 | 4 | 48 | 52 |
| Sun, Oct 18 | 4 | 40 | 44 |
| Mon, Oct 19 | 4 | 44 | 48 |
| Tue, Oct 20 | 3 | 42 | 45 |
| Wed, Oct 21 | 5 | 40 | 45 |
| Thu, Oct 22 | 4 | 42 | 46 |
| Fri, Oct 23 | 4 | 41 | 44 |
| Sat, Oct 24 | 4 | 45 | 49 |
| Sun, Oct 25 | 4 | 44 | 49 |
| Mon, Oct 26 | 5 | 42 | 47 |
| Tue, Oct 27 | 4 | 42 | 45 |
| Wed, Oct 28 | 4 | 43 | 47 |
| Thu, Oct 29 | 5 | 42 | 47 |
| Fri, Oct 30 | 4 | 41 | 46 |
| Sat, Oct 31 | 3 | 48 | 51 |
| Sun, Nov 1 | 4 | 51 | 55 |
| Mon, Nov 2 | 4 | 40 | 44 |
| Tue, Nov 3 | 4 | 48 | 52 |
| Wed, Nov 4 | 4 | 40 | 44 |
| Thu, Nov 5 | 4 | 49 | 53 |
Channels
Spend, installs and the revenue each ad platform attributes
| Channel | Spend | Installs | CPI | Attributed ROAS | D7 ROAS | Spend trend |
|---|---|---|---|---|---|---|
Google Ads
100% of spend
|
$227
+2.1%
|
120 |
$1.89
|
1.98x | 1.12x |
+0%
Google Ads spend flat over the period
|
Attributed ROAS counts only revenue each platform credits to its installs; True ROAS above uses all revenue.
Cohort payback
True ROAS by day since install
Pays back on day 7
Day ·
break-even 1.0x
Install dayDay 60
D7
1.12x
D30
2.41x
D60
2.64x
Campaigns
0 paid campaigns in this view · 0 need attention
| Campaign | Status | Spend | Installs | CPI | ROAS vs target | Budget pacing | Spend trend |
|---|
Budget pacing compares the daily run-rate with each campaign's monthly budget. 100% means it will spend exactly its budget.
By country
Where spend goes and what it buys
| Country | Spend | Paid installs | CPI | True ROAS |
|---|---|---|---|---|
| United States |
$89
|
20 | $4.34 | 3.41x |
| Germany |
$20
|
6 | $3.40 | 4.64x |
| India |
$27
|
34 | $0.81 | 2.85x |
| Japan |
$14
|
5 | $2.84 | 5.06x |
| United Kingdom |
$16
|
5 | $3.31 | 3.80x |
| Brazil |
$11
|
14 | $0.79 | 4.56x |
| France |
$11
|
5 | $2.36 | 3.80x |
| Canada |
$9
|
2 | $3.78 | 3.80x |
| Mexico |
$7
|
8 | $0.81 | 3.80x |
| South Korea |
$5
|
2 | $1.89 | 5.70x |
| Australia |
$5
|
1 | $3.78 | 5.70x |
| Indonesia |
$7
|
11 | $0.63 | 2.53x |
Budget pacing
This month by channel · day 5 of 30
Google Ads
$38 / $167
Ahead of pace
projected $230
Meta Ads
$0 / $100
Under pace
projected $0
Apple Search Ads
$0 / $37
Under pace
projected $0
Expected by today
