PP
Puzzle Pro
Puzzle game · SpellenX Studio
Healthy
Google Play: Live
App Store: Live
Google Play: Live
App Store: Live
- Rating
- 4.6 +0.1
- DAU, last 30 days
- 32.3k
- Crash-free users
- 99.6%
- Latest version
- 5.8.2
- Awaiting reply
- 4 reviews
Acquisition
Ad spend
$6.6k
3.0%
vs previous
Paid installs
5.1k
2.9%
vs previous
Cost per install
$1.32
0.1%
vs previous
True ROAS
2.58x
3.1%
Organic installs
7.3k
0.3%
59% of all installs
Day-7 ROAS
0.98x
3.1%
attributed revenue, first 7 days
Payback
8 days
days until a cohort returns its spend
Budget used
23.1%
Ahead of pace · day 5 of 30
Spend by channel
Daily ad spend, Oct 7 – Nov 5
Google Ads
Meta Ads
Apple Search Ads
$0
$100
$200
$300
Total
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Google Ads | Meta Ads | Apple Search Ads | Total |
|---|---|---|---|---|
| Wed, Oct 7 | $137 | $61 | $25 | $223 |
| Thu, Oct 8 | $132 | $59 | $28 | $218 |
| Fri, Oct 9 | $113 | $68 | $26 | $207 |
| Sat, Oct 10 | $116 | $72 | $29 | $216 |
| Sun, Oct 11 | $130 | $63 | $27 | $219 |
| Mon, Oct 12 | $143 | $58 | $31 | $231 |
| Tue, Oct 13 | $126 | $65 | $26 | $217 |
| Wed, Oct 14 | $115 | $72 | $25 | $212 |
| Thu, Oct 15 | $131 | $63 | $30 | $224 |
| Fri, Oct 16 | $142 | $58 | $26 | $227 |
| Sat, Oct 17 | $127 | $65 | $28 | $221 |
| Sun, Oct 18 | $118 | $72 | $25 | $216 |
| Mon, Oct 19 | $137 | $63 | $30 | $230 |
| Tue, Oct 20 | $115 | $61 | $30 | $206 |
| Wed, Oct 21 | $133 | $71 | $25 | $229 |
| Thu, Oct 22 | $142 | $67 | $28 | $237 |
| Fri, Oct 23 | $129 | $60 | $26 | $215 |
| Sat, Oct 24 | $118 | $62 | $27 | $207 |
| Sun, Oct 25 | $130 | $71 | $29 | $230 |
| Mon, Oct 26 | $145 | $68 | $26 | $239 |
| Tue, Oct 27 | $127 | $60 | $31 | $218 |
| Wed, Oct 28 | $122 | $62 | $27 | $210 |
| Thu, Oct 29 | $136 | $71 | $29 | $235 |
| Fri, Oct 30 | $138 | $67 | $26 | $232 |
| Sat, Oct 31 | $119 | $58 | $28 | $205 |
| Sun, Nov 1 | $138 | $58 | $28 | $223 |
| Mon, Nov 2 | $140 | $65 | $31 | $236 |
| Tue, Nov 3 | $126 | $72 | $26 | $224 |
| Wed, Nov 4 | $122 | $68 | $25 | $215 |
| Thu, Nov 5 | $137 | $58 | $31 | $226 |
Installs
Daily paid and organic installs
Paid
Organic
0
200
400
600
Total
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Paid | Organic | Total |
|---|---|---|---|
| Wed, Oct 7 | 160 | 222 | 382 |
| Thu, Oct 8 | 165 | 220 | 385 |
| Fri, Oct 9 | 162 | 227 | 389 |
| Sat, Oct 10 | 163 | 246 | 409 |
| Sun, Oct 11 | 161 | 231 | 392 |
| Mon, Oct 12 | 174 | 230 | 404 |
| Tue, Oct 13 | 177 | 214 | 392 |
| Wed, Oct 14 | 160 | 232 | 392 |
| Thu, Oct 15 | 166 | 216 | 382 |
| Fri, Oct 16 | 172 | 235 | 406 |
| Sat, Oct 17 | 182 | 235 | 417 |
| Sun, Oct 18 | 160 | 258 | 418 |
| Mon, Oct 19 | 166 | 225 | 391 |
| Tue, Oct 20 | 154 | 220 | 374 |
| Wed, Oct 21 | 173 | 250 | 423 |
| Thu, Oct 22 | 190 | 224 | 413 |
| Fri, Oct 23 | 156 | 254 | 409 |
| Sat, Oct 24 | 153 | 243 | 396 |
| Sun, Oct 25 | 173 | 280 | 453 |
| Mon, Oct 26 | 190 | 229 | 419 |
| Tue, Oct 27 | 157 | 262 | 419 |
| Wed, Oct 28 | 159 | 230 | 390 |
| Thu, Oct 29 | 181 | 262 | 443 |
| Fri, Oct 30 | 181 | 273 | 455 |
| Sat, Oct 31 | 159 | 249 | 408 |
| Sun, Nov 1 | 173 | 263 | 436 |
| Mon, Nov 2 | 170 | 265 | 435 |
| Tue, Nov 3 | 174 | 246 | 420 |
| Wed, Nov 4 | 170 | 266 | 436 |
| Thu, Nov 5 | 174 | 248 | 422 |
Channels
Spend, installs and the revenue each ad platform attributes
| Channel | Spend | Installs | CPI | Attributed ROAS | D7 ROAS | Spend trend |
|---|---|---|---|---|---|---|
Google Ads
58% of spend
|
$3.9k
+3.8%
|
3k |
$1.31
|
1.96x | 1.11x |
+2%
Google Ads spend flat over the period
|
Meta Ads
29% of spend
|
$1.9k
+1.9%
|
1.3k |
$1.50
|
1.34x | 0.76x |
−0%
Meta Ads spend flat over the period
|
Apple Search Ads
12% of spend
|
$829
+2.1%
|
793 |
$1.05
|
1.57x | 0.89x |
+3%
Apple Search Ads spend flat over the period
|
Attributed ROAS counts only revenue each platform credits to its installs; True ROAS above uses all revenue.
Cohort payback
True ROAS by day since install
Pays back on day 8
Day ·
break-even 1.0x
Install dayDay 60
D7
0.98x
D30
2.11x
D60
2.31x
Campaigns
3 paid campaigns in this view · 1 need attention
| Campaign | Status | Spend | Installs | CPI | ROAS vs target | Budget pacing | Spend trend |
|---|---|---|---|---|---|---|---|
|
PP_UAC_Tier1
Puzzle Pro · Google Ads
|
Budget 116% used, day 5 | $2.7k | 2k | $1.38 |
2.4x
target 2.0x
|
+2%
PP_UAC_Tier1 spend flat over the period
| |
|
PP_Lookalike_1pct
Puzzle Pro · Meta Ads
|
On target | $1.9k | 1.2k | $1.68 |
1.9x
target 1.8x
|
−0%
PP_Lookalike_1pct spend flat over the period
| |
|
PP_Brand_Exact
Puzzle Pro · Apple Search Ads
|
On target | $829 | 702 | $1.18 |
2.4x
target 2.0x
|
+3%
PP_Brand_Exact spend flat over the period
|
Budget pacing compares the daily run-rate with each campaign's monthly budget. 100% means it will spend exactly its budget.
By country
Where spend goes and what it buys
| Country | Spend | Paid installs | CPI | True ROAS |
|---|---|---|---|---|
| United States |
$2.6k
|
859 | $3.02 | 2.32x |
| Germany |
$598
|
253 | $2.37 | 3.15x |
| India |
$798
|
1.4k | $0.56 | 1.94x |
| Japan |
$399
|
202 | $1.97 | 3.44x |
| United Kingdom |
$465
|
202 | $2.30 | 2.58x |
| Brazil |
$332
|
607 | $0.55 | 3.10x |
| France |
$332
|
202 | $1.64 | 2.58x |
| Canada |
$266
|
101 | $2.63 | 2.58x |
| Mexico |
$199
|
354 | $0.56 | 2.58x |
| South Korea |
$133
|
101 | $1.32 | 3.87x |
| Australia |
$133
|
51 | $2.63 | 3.87x |
| Indonesia |
$199
|
455 | $0.44 | 1.72x |
Budget pacing
This month by channel · day 5 of 30
Google Ads
$663 / $2.7k
Ahead of pace
projected $4k
Meta Ads
$321 / $1.6k
Ahead of pace
projected $1.9k
Apple Search Ads
$141 / $584
Ahead of pace
projected $846
Expected by today
Apple Search AdsKeywords and the search terms that triggered them
| Keyword | Match | Spend | Taps | Installs | Avg CPT | CPI | Tap → install | True ROAS |
|---|---|---|---|---|---|---|---|---|
puzzle games
Puzzle Pro
|
Broad | $340 | 304 | 134 | $1.12 | $2.55 | 44% | 1.29x |
puzzle pro
Puzzle Pro
|
Exact | $282 | 671 | 456 | $0.42 | $0.62 | 68% | 2.99x |
jigsaw
Puzzle Pro
|
Broad | $207 | 218 | 85 | $0.95 | $2.44 | 39% | 1.12x |
| Search term | Taps | Installs | Tap → install | CPI | Keyword |
|---|---|---|---|---|---|
“brain puzzle”
Puzzle Pro
|
150 | 87 | 58% | $1.43 | Add as keyword |
“jigsaw puzzles free”
Puzzle Pro
|
216 | 71 | 33% | $2.52 | Already a keyword |
“logic games offline”
Puzzle Pro
|
91 | 55 | 61% | $1.36 | Add as keyword |
Terms that convert above 50% and are not keywords yet are suggested as exact-match keywords; weak ones as negatives.
