DS
Daily Sudoku
Puzzle game · SpellenX Studio
Healthy
Google Play: Live
App Store: Live
Google Play: Live
App Store: Live
- Rating
- 4.6
- DAU, last 30 days
- 4.1k
- Crash-free users
- 99.7%
- Latest version
- 4.0.3
- Awaiting reply
- 0 reviews
Acquisition
Ad spend
$699
2.1%
vs previous
Paid installs
468
0.9%
vs previous
Cost per install
$1.50
1.1%
vs previous
True ROAS
3.25x
2.8%
Organic installs
1.7k
6.8%
78% of all installs
Day-7 ROAS
1.07x
2.8%
attributed revenue, first 7 days
Payback
7 days
days until a cohort returns its spend
Budget used
15.2%
On pace · day 5 of 30
Spend by channel
Daily ad spend, Oct 7 – Nov 5
Google Ads
Meta Ads
Apple Search Ads
$0
$10
$20
$30
Total
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Google Ads | Meta Ads | Apple Search Ads | Total |
|---|---|---|---|---|
| Wed, Oct 7 | $12 | $6 | $4 | $22 |
| Thu, Oct 8 | $13 | $6 | $5 | $23 |
| Fri, Oct 9 | $12 | $6 | $5 | $23 |
| Sat, Oct 10 | $12 | $7 | $5 | $23 |
| Sun, Oct 11 | $13 | $6 | $5 | $24 |
| Mon, Oct 12 | $13 | $5 | $5 | $23 |
| Tue, Oct 13 | $11 | $6 | $4 | $22 |
| Wed, Oct 14 | $12 | $7 | $4 | $23 |
| Thu, Oct 15 | $13 | $6 | $5 | $24 |
| Fri, Oct 16 | $13 | $5 | $5 | $23 |
| Sat, Oct 17 | $11 | $6 | $5 | $22 |
| Sun, Oct 18 | $12 | $7 | $4 | $23 |
| Mon, Oct 19 | $13 | $6 | $5 | $24 |
| Tue, Oct 20 | $12 | $6 | $5 | $23 |
| Wed, Oct 21 | $13 | $7 | $4 | $24 |
| Thu, Oct 22 | $13 | $6 | $5 | $24 |
| Fri, Oct 23 | $11 | $6 | $5 | $21 |
| Sat, Oct 24 | $12 | $6 | $5 | $22 |
| Sun, Oct 25 | $13 | $7 | $5 | $25 |
| Mon, Oct 26 | $13 | $6 | $4 | $24 |
| Tue, Oct 27 | $11 | $6 | $5 | $22 |
| Wed, Oct 28 | $12 | $6 | $5 | $23 |
| Thu, Oct 29 | $14 | $7 | $5 | $25 |
| Fri, Oct 30 | $13 | $6 | $5 | $24 |
| Sat, Oct 31 | $12 | $5 | $5 | $23 |
| Sun, Nov 1 | $14 | $5 | $5 | $24 |
| Mon, Nov 2 | $12 | $6 | $5 | $24 |
| Tue, Nov 3 | $11 | $7 | $4 | $22 |
| Wed, Nov 4 | $12 | $6 | $4 | $23 |
| Thu, Nov 5 | $14 | $5 | $5 | $24 |
Installs
Daily paid and organic installs
Paid
Organic
0
25
50
75
100
Total
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Paid | Organic | Total |
|---|---|---|---|
| Wed, Oct 7 | 15 | 49 | 63 |
| Thu, Oct 8 | 15 | 53 | 69 |
| Fri, Oct 9 | 16 | 50 | 66 |
| Sat, Oct 10 | 16 | 55 | 70 |
| Sun, Oct 11 | 15 | 57 | 72 |
| Mon, Oct 12 | 15 | 52 | 67 |
| Tue, Oct 13 | 15 | 53 | 68 |
| Wed, Oct 14 | 15 | 53 | 68 |
| Thu, Oct 15 | 15 | 54 | 70 |
| Fri, Oct 16 | 15 | 53 | 69 |
| Sat, Oct 17 | 16 | 59 | 75 |
| Sun, Oct 18 | 16 | 59 | 74 |
| Mon, Oct 19 | 16 | 57 | 72 |
| Tue, Oct 20 | 15 | 61 | 76 |
| Wed, Oct 21 | 17 | 51 | 68 |
| Thu, Oct 22 | 17 | 62 | 79 |
| Fri, Oct 23 | 15 | 52 | 66 |
| Sat, Oct 24 | 14 | 67 | 81 |
| Sun, Oct 25 | 17 | 57 | 74 |
| Mon, Oct 26 | 16 | 62 | 79 |
| Tue, Oct 27 | 15 | 53 | 68 |
| Wed, Oct 28 | 15 | 62 | 77 |
| Thu, Oct 29 | 18 | 52 | 70 |
| Fri, Oct 30 | 17 | 54 | 71 |
| Sat, Oct 31 | 15 | 66 | 81 |
| Sun, Nov 1 | 16 | 63 | 78 |
| Mon, Nov 2 | 15 | 57 | 72 |
| Tue, Nov 3 | 15 | 58 | 73 |
| Wed, Nov 4 | 16 | 56 | 72 |
| Thu, Nov 5 | 16 | 58 | 74 |
Channels
Spend, installs and the revenue each ad platform attributes
| Channel | Spend | Installs | CPI | Attributed ROAS | D7 ROAS | Spend trend |
|---|---|---|---|---|---|---|
Google Ads
53% of spend
|
$371
+3.1%
|
244 |
$1.52
+1.0%
|
2.16x | 1.22x |
+1%
Google Ads spend flat over the period
|
Meta Ads
26% of spend
|
$182
+0.9%
|
104 |
$1.75
+1.0%
|
1.47x | 0.83x |
−1%
Meta Ads spend flat over the period
|
Apple Search Ads
21% of spend
|
$146
+1.0%
|
119 |
$1.22
+1.2%
|
1.73x | 0.98x |
−0%
Apple Search Ads spend flat over the period
|
Attributed ROAS counts only revenue each platform credits to its installs; True ROAS above uses all revenue.
Cohort payback
True ROAS by day since install
Pays back on day 7
Day ·
break-even 1.0x
Install dayDay 60
D7
1.07x
D30
2.30x
D60
2.52x
Campaigns
0 paid campaigns in this view · 0 need attention
| Campaign | Status | Spend | Installs | CPI | ROAS vs target | Budget pacing | Spend trend |
|---|
Budget pacing compares the daily run-rate with each campaign's monthly budget. 100% means it will spend exactly its budget.
By country
Where spend goes and what it buys
| Country | Spend | Paid installs | CPI | True ROAS |
|---|---|---|---|---|
| United States |
$273
|
80 | $3.43 | 2.92x |
| Germany |
$63
|
23 | $2.69 | 3.98x |
| India |
$84
|
131 | $0.64 | 2.44x |
| Japan |
$42
|
19 | $2.24 | 4.34x |
| United Kingdom |
$49
|
19 | $2.62 | 3.25x |
| Brazil |
$35
|
56 | $0.62 | 3.91x |
| France |
$35
|
19 | $1.87 | 3.25x |
| Canada |
$28
|
9 | $2.99 | 3.25x |
| Mexico |
$21
|
33 | $0.64 | 3.25x |
| South Korea |
$14
|
9 | $1.50 | 4.88x |
| Australia |
$14
|
5 | $2.99 | 4.88x |
| Indonesia |
$21
|
42 | $0.50 | 2.17x |
Budget pacing
This month by channel · day 5 of 30
Google Ads
$63 / $424
On pace
projected $377
Meta Ads
$30 / $254
Under pace
projected $180
Apple Search Ads
$24 / $93
Ahead of pace
projected $146
Expected by today
