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Merge Garden

Casual game · SpellenX Studio

Healthy Google Play: Live App Store: Live
Rating
4.4 +0.1
DAU, last 30 days
4.2k
Crash-free users
99.3%
Latest version
0.9.7
Awaiting reply
1 review
Overview Revenue Acquisition Users and retention Store and reviews

Users and retention

Daily active users
4.2k
1.6%
average per day
Monthly active users
16.1k
1.6%
unique users, 30 days
Stickiness
26.0%
0.0 pts
DAU ÷ MAU
Sessions per user
4.2
0.0%
6.3 min per session
Day-1 retention
38.1% 0.5 pts
Above the 35.0% casual benchmark
Day-7 retention
14.7% 0.2 pts
Above the 13.0% casual benchmark
Day-30 retention
7.2% 0.1 pts
Above the 5.0% casual benchmark
Lifetime value $1.04 revenue per install · paid installs return 1.4× CPI
Active users
Daily active users across the selected apps
Daily active users ·
4.5k 3.9k
Oct 7 Nov 5
Daily active users
DayValue
Wed, Oct 74k
Thu, Oct 84.2k
Fri, Oct 94.2k
Sat, Oct 104.2k
Sun, Oct 114.1k
Mon, Oct 124k
Tue, Oct 134.1k
Wed, Oct 144.2k
Thu, Oct 154.2k
Fri, Oct 164.3k
Sat, Oct 174.3k
Sun, Oct 184.1k
Mon, Oct 194.2k
Tue, Oct 204.3k
Wed, Oct 214.3k
Thu, Oct 224.2k
Fri, Oct 234.3k
Sat, Oct 244k
Sun, Oct 254.1k
Mon, Oct 264.2k
Tue, Oct 274.1k
Wed, Oct 284.3k
Thu, Oct 294.4k
Fri, Oct 304.1k
Sat, Oct 314.1k
Sun, Nov 14.1k
Mon, Nov 24.1k
Tue, Nov 34.1k
Wed, Nov 44.2k
Thu, Nov 54.3k
98 new users a day · 2.3% of active users are new. The rest came back.
Stickiness
Daily ÷ monthly active users. Higher means people come back more often.
DAU ÷ MAU ·
27.5% 24.5%
Oct 7 Nov 5
DAU ÷ MAU
DayValue
Wed, Oct 725.8%
Thu, Oct 825.5%
Fri, Oct 926.9%
Sat, Oct 1026.5%
Sun, Oct 1125.2%
Mon, Oct 1226.9%
Tue, Oct 1326.0%
Wed, Oct 1425.4%
Thu, Oct 1525.4%
Fri, Oct 1625.7%
Sat, Oct 1725.1%
Sun, Oct 1826.9%
Mon, Oct 1925.4%
Tue, Oct 2026.7%
Wed, Oct 2125.3%
Thu, Oct 2225.4%
Fri, Oct 2325.2%
Sat, Oct 2425.8%
Sun, Oct 2525.4%
Mon, Oct 2626.1%
Tue, Oct 2726.1%
Wed, Oct 2825.0%
Thu, Oct 2926.2%
Fri, Oct 3026.3%
Sat, Oct 3126.3%
Sun, Nov 125.7%
Mon, Nov 226.6%
Tue, Nov 325.6%
Wed, Nov 426.8%
Thu, Nov 525.5%
Retention curves
Share of installs still active N days later
Merge Garden Casual benchmark
0.0%
10.0%
20.0%
30.0%
40.0%
Day 1 Day 30
Retention by days since install
Days since installMerge GardenCasual benchmark
Day 138.1%35.0%
Day 227.2%23.5%
Day 322.3%18.7%
Day 419.3%15.8%
Day 517.3%13.9%
Day 615.9%12.6%
Day 714.7%11.5%
Day 813.8%10.7%
Day 913.0%10.0%
Day 1012.4%9.4%
Day 1111.8%8.9%
Day 1211.3%8.4%
Day 1310.9%8.1%
Day 1410.5%7.7%
Day 1510.1%7.4%
Day 169.8%7.2%
Day 179.5%6.9%
Day 189.3%6.7%
Day 199.0%6.5%
Day 208.8%6.3%
Day 218.6%6.1%
Day 228.4%6.0%
Day 238.2%5.8%
Day 248.0%5.7%
Day 257.9%5.5%
Day 267.7%5.4%
Day 277.6%5.3%
Day 287.5%5.2%
Day 297.3%5.1%
Day 307.2%5.0%
Weekly cohorts
Retention of each install week. Stronger shading is better within a column.
Week of Installs D1 D3 D7 D14 D30
Sep 14 690 39.4% 23.0% 15.2% 10.8% 7.5%
Sep 21 680 36.0% 21.0% 13.9% 9.9% 6.8%
Sep 28 662 39.6% 23.1% 15.3% 10.9% 7.5%
Oct 5 662 39.1% 22.9% 15.1% 10.8% 7.4%
Oct 12 667 35.9% 21.0% 13.9% 9.9% —
Oct 19 689 39.4% 23.0% 15.2% 10.8% —
Oct 26 698 38.0% 22.2% 14.6% — —
Nov 2 400 37.1% 21.6% — — —
Lower Higher Too recent to measure
By platform
Share of daily active users and how well each platform retains
Android 2.5k DAU · 60%
Day 1
36.2%
Day 7
14.0%
Day 30
6.9%
iOS 1.7k DAU · 40%
Day 1
42.0%
Day 7
16.2%
Day 30
7.9%
November goal
$46.5k of $50k · almost there