WS
Word Sprint
Word game · SpellenX Studio
At risk
Google Play: Live
App Store: Removed
Google Play: Live
App Store: Removed
- Rating
- 3.9 −0.2
- DAU, last 30 days
- 981
- Crash-free users
- 99.2%
- Latest version
- 1.9.4
- Awaiting reply
- 2 reviews
Acquisition
Ad spend
$590
15.0%
vs previous
Paid installs
317
14.9%
vs previous
Cost per install
$1.86
0.1%
vs previous
True ROAS
0.93x
4.9%
Organic installs
279
9.1%
47% of all installs
Day-7 ROAS
0.43x
4.9%
attributed revenue, first 7 days
Payback
46 days
days until a cohort returns its spend
Budget used
1.7%
Under pace · day 5 of 30
Spend by channel
Daily ad spend, Oct 7 – Nov 5
Google Ads
Meta Ads
Apple Search Ads
$0
$10
$20
$30
Total
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Google Ads | Meta Ads | Apple Search Ads | Total |
|---|---|---|---|---|
| Wed, Oct 7 | $9 | $9 | $3 | $22 |
| Thu, Oct 8 | $10 | $9 | $4 | $23 |
| Fri, Oct 9 | $11 | $8 | $3 | $22 |
| Sat, Oct 10 | $11 | $8 | $4 | $22 |
| Sun, Oct 11 | $10 | $9 | $3 | $22 |
| Mon, Oct 12 | $9 | $9 | $4 | $22 |
| Tue, Oct 13 | $10 | $8 | $3 | $22 |
| Wed, Oct 14 | $11 | $8 | $3 | $22 |
| Thu, Oct 15 | $9 | $8 | $4 | $22 |
| Fri, Oct 16 | $9 | $9 | $3 | $21 |
| Sat, Oct 17 | $10 | $8 | $4 | $22 |
| Sun, Oct 18 | $10 | $7 | $3 | $21 |
| Mon, Oct 19 | $9 | $8 | $4 | $21 |
| Tue, Oct 20 | $11 | $9 | $4 | $23 |
| Wed, Oct 21 | $9 | $8 | $3 | $20 |
| Thu, Oct 22 | $9 | $8 | $4 | $20 |
| Fri, Oct 23 | $10 | $9 | $3 | $22 |
| Sat, Oct 24 | $10 | $8 | $3 | $22 |
| Sun, Oct 25 | $9 | $8 | $4 | $21 |
| Mon, Oct 26 | $8 | $8 | $3 | $19 |
| Tue, Oct 27 | $10 | $9 | $3 | $22 |
| Wed, Oct 28 | $10 | $8 | $3 | $21 |
| Thu, Oct 29 | $9 | $7 | $4 | $20 |
| Fri, Oct 30 | $9 | $8 | $3 | $20 |
| Sat, Oct 31 | $10 | $9 | $4 | $23 |
| Sun, Nov 1 | $4 | $4 | $3 | $11 |
| Mon, Nov 2 | $4 | $4 | $3 | $11 |
| Tue, Nov 3 | $4 | $3 | $3 | $11 |
| Wed, Nov 4 | $4 | $4 | $3 | $11 |
| Thu, Nov 5 | $4 | $4 | $3 | $11 |
Installs
Daily paid and organic installs
Paid
Organic
0
10
20
30
Total
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Paid | Organic | Total |
|---|---|---|---|
| Wed, Oct 7 | 12 | 10 | 22 |
| Thu, Oct 8 | 12 | 11 | 23 |
| Fri, Oct 9 | 12 | 10 | 21 |
| Sat, Oct 10 | 12 | 11 | 23 |
| Sun, Oct 11 | 12 | 11 | 23 |
| Mon, Oct 12 | 11 | 10 | 22 |
| Tue, Oct 13 | 11 | 10 | 21 |
| Wed, Oct 14 | 12 | 10 | 22 |
| Thu, Oct 15 | 12 | 10 | 22 |
| Fri, Oct 16 | 11 | 10 | 21 |
| Sat, Oct 17 | 11 | 11 | 22 |
| Sun, Oct 18 | 11 | 11 | 22 |
| Mon, Oct 19 | 12 | 10 | 22 |
| Tue, Oct 20 | 13 | 11 | 24 |
| Wed, Oct 21 | 11 | 9 | 21 |
| Thu, Oct 22 | 10 | 11 | 21 |
| Fri, Oct 23 | 12 | 9 | 22 |
| Sat, Oct 24 | 12 | 12 | 24 |
| Sun, Oct 25 | 11 | 10 | 21 |
| Mon, Oct 26 | 10 | 11 | 21 |
| Tue, Oct 27 | 12 | 9 | 21 |
| Wed, Oct 28 | 11 | 11 | 22 |
| Thu, Oct 29 | 11 | 9 | 20 |
| Fri, Oct 30 | 10 | 9 | 19 |
| Sat, Oct 31 | 12 | 11 | 23 |
| Sun, Nov 1 | 6 | 5 | 11 |
| Mon, Nov 2 | 6 | 4 | 10 |
| Tue, Nov 3 | 6 | 4 | 10 |
| Wed, Nov 4 | 6 | 4 | 10 |
| Thu, Nov 5 | 6 | 4 | 10 |
Channels
Spend, installs and the revenue each ad platform attributes
| Channel | Spend | Installs | CPI | Attributed ROAS | D7 ROAS | Spend trend |
|---|---|---|---|---|---|---|
Google Ads
45% of spend
|
$263
−16.9%
|
142 |
$1.85
|
0.91x | 0.51x |
−49%
Google Ads spend falling over the period
|
Meta Ads
38% of spend
|
$225
−15.6%
|
106 |
$2.12
|
0.62x | 0.35x |
−48%
Meta Ads spend falling over the period
|
Apple Search Ads
17% of spend
|
$102
−8.2%
|
69 |
$1.48
|
0.72x | 0.41x |
−7%
Apple Search Ads spend falling over the period
|
Attributed ROAS counts only revenue each platform credits to its installs; True ROAS above uses all revenue.
Cohort payback
True ROAS by day since install
Pays back on day 46
Day ·
break-even 1.0x
Install dayDay 60
D7
0.43x
D30
0.93x
D60
1.02x
Campaigns
2 paid campaigns in this view · 1 need attention
WS_Brand_Keywords is still spending
Apple Search Ads keeps buying installs for an app that is no longer on the App Store.
View insight
| Campaign | Status | Spend | Installs | CPI | ROAS vs target | Budget pacing | Spend trend |
|---|---|---|---|---|---|---|---|
|
WS_UAC_Android
Word Sprint · Google Ads
|
On target | $263 | 120 | $2.19 |
1.6x
target 1.5x
|
−49%
WS_UAC_Android spend falling over the period
| |
|
WS_Brand_Keywords
Word Sprint · Apple Search Ads
|
App removed, still spending | $102 | 69 | $1.48 |
0.7x
target 1.5x
|
−7%
WS_Brand_Keywords spend falling over the period
|
Budget pacing compares the daily run-rate with each campaign's monthly budget. 100% means it will spend exactly its budget.
By country
Where spend goes and what it buys
| Country | Spend | Paid installs | CPI | True ROAS |
|---|---|---|---|---|
| United States |
$230
|
54 | $4.27 | 0.84x |
| Germany |
$53
|
16 | $3.35 | 1.14x |
| India |
$71
|
89 | $0.80 | 0.70x |
| Japan |
$35
|
13 | $2.79 | 1.24x |
| United Kingdom |
$41
|
13 | $3.25 | 0.93x |
| Brazil |
$29
|
38 | $0.77 | 1.12x |
| France |
$29
|
13 | $2.32 | 0.93x |
| Canada |
$24
|
6 | $3.72 | 0.93x |
| Mexico |
$18
|
22 | $0.80 | 0.93x |
| South Korea |
$12
|
6 | $1.86 | 1.40x |
| Australia |
$12
|
3 | $3.72 | 1.40x |
| Indonesia |
$18
|
29 | $0.62 | 0.62x |
Budget pacing
This month by channel · day 5 of 30
Google Ads
$20 / $1.7k
Under pace
projected $123
Meta Ads
$18 / $1k
Under pace
projected $109
Apple Search Ads
$16 / $377
Under pace
projected $96
Expected by today
Apple Search AdsKeywords and the search terms that triggered them
| Keyword | Match | Spend | Taps | Installs | Avg CPT | CPI | Tap → install | True ROAS |
|---|---|---|---|---|---|---|---|---|
word sprint
App removed
Word Sprint
|
Exact | $102 | 330 | 76 | $0.31 | $1.34 | 66% | 0.72x |
| Search term | Taps | Installs | Tap → install | CPI | Keyword |
|---|
Terms that convert above 50% and are not keywords yet are suggested as exact-match keywords; weak ones as negatives.
