AI insights
Daily brief
AI
Generated today at 09:14 · data through Nov 5 · Word Sprint
Revenue is down 10.8% to $549 vs previous, and True ROAS is 0.93x against a 2.8x target. The biggest risk is Word Sprint was removed from the App Store (−$12/day).
Figures are calculated by AppRevBooster. AI explains them; it never computes them.
Open insights
3
0 snoozed · 0 done
Risks
3
−$105/day at stake
Opportunities
0
$0/day available
Anomalies
3
metrics outside their expected range
Insights
What changed, why, and what to do about it
Word Sprint was removed from the App Store
Word Sprint · Store status · 4 days ago
−$12
per day
WS_Brand_Keywords is still spending
Word Sprint · Campaign · 3 days ago
−$3
per day
November revenue goal is at risk
Word Sprint · Goal · Today
−$89
per day
You are all caught up
Risk
Store status
High priority
Word Sprint was removed from the App Store
WS
Word Sprint
Detected 4 days ago
99% confidence
Estimated impact
−$12
per day
≈ −$357 over 30 days
Revenue per day
$20
$8
Average before → since Nov 1
What happened
App Store Connect reports Word Sprint as "Removed from sale" since Nov 1. Revenue fell from $20 to $8 a day; the rest comes from Android. Existing iOS subscribers keep access but cannot renew.
Evidence
Revenue per day, last 28 days
·
$25
Nov 1
avg $20
Oct 9
Nov 5
| Day | Value |
|---|---|
| Fri, Oct 9 | $20 |
| Sat, Oct 10 | $22 |
| Sun, Oct 11 | $22 |
| Mon, Oct 12 | $21 |
| Tue, Oct 13 | $20 |
| Wed, Oct 14 | $20 |
| Thu, Oct 15 | $21 |
| Fri, Oct 16 | $20 |
| Sat, Oct 17 | $21 |
| Sun, Oct 18 | $21 |
| Mon, Oct 19 | $21 |
| Tue, Oct 20 | $20 |
| Wed, Oct 21 | $19 |
| Thu, Oct 22 | $20 |
| Fri, Oct 23 | $20 |
| Sat, Oct 24 | $21 |
| Sun, Oct 25 | $21 |
| Mon, Oct 26 | $20 |
| Tue, Oct 27 | $20 |
| Wed, Oct 28 | $19 |
| Thu, Oct 29 | $19 |
| Fri, Oct 30 | $19 |
| Sat, Oct 31 | $20 |
| Sun, Nov 1 | $9 |
| Mon, Nov 2 | $9 |
| Tue, Nov 3 | $8 |
| Wed, Nov 4 | $8 |
| Thu, Nov 5 | $8 |
Contributing factors
Share of the change
App Store purchases and subscriptions
64%
iOS ad revenue
36%
Recommended next steps
Read the App Store review notice
Apple cited guideline 3.1.1 (in-app purchase).
Ask AI to draft an appeal
Uses the notice and your app's purchase flow.
Data used
App Store Connect
AdMob
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.
Risk
Campaign
High priority
WS_Brand_Keywords is still spending
WS
Word Sprint
Detected 3 days ago
99% confidence
Estimated impact
−$3
per day
≈ −$96 over 30 days
Apple Search Ads spend per day
$3
$3
Average before → since Nov 1
What happened
The campaign spent $3 a day since Word Sprint was removed. Taps now lead to an unavailable page, so none of this spend can return revenue.
Evidence
Apple Search Ads spend per day, last 28 days
·
$4
Nov 1
avg $3
Oct 9
Nov 5
| Day | Value |
|---|---|
| Fri, Oct 9 | $3 |
| Sat, Oct 10 | $4 |
| Sun, Oct 11 | $3 |
| Mon, Oct 12 | $4 |
| Tue, Oct 13 | $3 |
| Wed, Oct 14 | $3 |
| Thu, Oct 15 | $4 |
| Fri, Oct 16 | $3 |
| Sat, Oct 17 | $4 |
| Sun, Oct 18 | $3 |
| Mon, Oct 19 | $4 |
| Tue, Oct 20 | $4 |
| Wed, Oct 21 | $3 |
| Thu, Oct 22 | $4 |
| Fri, Oct 23 | $3 |
| Sat, Oct 24 | $3 |
| Sun, Oct 25 | $4 |
| Mon, Oct 26 | $3 |
| Tue, Oct 27 | $3 |
| Wed, Oct 28 | $3 |
| Thu, Oct 29 | $4 |
| Fri, Oct 30 | $3 |
| Sat, Oct 31 | $4 |
| Sun, Nov 1 | $3 |
| Mon, Nov 2 | $3 |
| Tue, Nov 3 | $3 |
| Wed, Nov 4 | $3 |
| Thu, Nov 5 | $3 |
Contributing factors
Share of the change
Brand keyword bids
80%
Search match
20%
Recommended next steps
Data used
Apple Search Ads
App Store Connect
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.
Risk
Goal
High priority
November revenue goal is at risk
SX
Word Sprint
Detected Today
80% confidence
Estimated impact
−$89
per day
≈ −$2.7k over 30 days
Revenue per day
$98
Average over the last 4 weeks
· target $98
What happened
Revenue so far this month is $42 after 5 days. At the current daily rate the month ends at $253, short of the $2.9k goal.
Evidence
Revenue per day, last 28 days
·
$113
Nov 1
target $98
Oct 9
Nov 5
| Day | Value |
|---|---|
| Fri, Oct 9 | $20 |
| Sat, Oct 10 | $22 |
| Sun, Oct 11 | $22 |
| Mon, Oct 12 | $21 |
| Tue, Oct 13 | $20 |
| Wed, Oct 14 | $20 |
| Thu, Oct 15 | $21 |
| Fri, Oct 16 | $20 |
| Sat, Oct 17 | $21 |
| Sun, Oct 18 | $21 |
| Mon, Oct 19 | $21 |
| Tue, Oct 20 | $20 |
| Wed, Oct 21 | $19 |
| Thu, Oct 22 | $20 |
| Fri, Oct 23 | $20 |
| Sat, Oct 24 | $21 |
| Sun, Oct 25 | $21 |
| Mon, Oct 26 | $20 |
| Tue, Oct 27 | $20 |
| Wed, Oct 28 | $19 |
| Thu, Oct 29 | $19 |
| Fri, Oct 30 | $19 |
| Sat, Oct 31 | $20 |
| Sun, Nov 1 | $9 |
| Mon, Nov 2 | $9 |
| Tue, Nov 3 | $8 |
| Wed, Nov 4 | $8 |
| Thu, Nov 5 | $8 |
Contributing factors
Share of the change
Puzzle Pro
36%
Run Hero
18%
QR Scanner
13%
Other apps
33%
Recommended next steps
Open Goals and budgets
Adjust the target or split it by app.
Data used
All connected revenue sources
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.Select an insight
Its analysis, evidence and next steps show here.
Insight
Analysis and next steps
Risk
Store status
High priority
Word Sprint was removed from the App Store
WS
Word Sprint
Detected 4 days ago
99% confidence
Estimated impact
−$12
per day
≈ −$357 over 30 days
Revenue per day
$20
$8
Average before → since Nov 1
What happened
App Store Connect reports Word Sprint as "Removed from sale" since Nov 1. Revenue fell from $20 to $8 a day; the rest comes from Android. Existing iOS subscribers keep access but cannot renew.
Evidence
Revenue per day, last 28 days
·
$25
Nov 1
avg $20
Oct 9
Nov 5
| Day | Value |
|---|---|
| Fri, Oct 9 | $20 |
| Sat, Oct 10 | $22 |
| Sun, Oct 11 | $22 |
| Mon, Oct 12 | $21 |
| Tue, Oct 13 | $20 |
| Wed, Oct 14 | $20 |
| Thu, Oct 15 | $21 |
| Fri, Oct 16 | $20 |
| Sat, Oct 17 | $21 |
| Sun, Oct 18 | $21 |
| Mon, Oct 19 | $21 |
| Tue, Oct 20 | $20 |
| Wed, Oct 21 | $19 |
| Thu, Oct 22 | $20 |
| Fri, Oct 23 | $20 |
| Sat, Oct 24 | $21 |
| Sun, Oct 25 | $21 |
| Mon, Oct 26 | $20 |
| Tue, Oct 27 | $20 |
| Wed, Oct 28 | $19 |
| Thu, Oct 29 | $19 |
| Fri, Oct 30 | $19 |
| Sat, Oct 31 | $20 |
| Sun, Nov 1 | $9 |
| Mon, Nov 2 | $9 |
| Tue, Nov 3 | $8 |
| Wed, Nov 4 | $8 |
| Thu, Nov 5 | $8 |
Contributing factors
Share of the change
App Store purchases and subscriptions
64%
iOS ad revenue
36%
Recommended next steps
Read the App Store review notice
Apple cited guideline 3.1.1 (in-app purchase).
Ask AI to draft an appeal
Uses the notice and your app's purchase flow.
Data used
App Store Connect
AdMob
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.
Risk
Campaign
High priority
WS_Brand_Keywords is still spending
WS
Word Sprint
Detected 3 days ago
99% confidence
Estimated impact
−$3
per day
≈ −$96 over 30 days
Apple Search Ads spend per day
$3
$3
Average before → since Nov 1
What happened
The campaign spent $3 a day since Word Sprint was removed. Taps now lead to an unavailable page, so none of this spend can return revenue.
Evidence
Apple Search Ads spend per day, last 28 days
·
$4
Nov 1
avg $3
Oct 9
Nov 5
| Day | Value |
|---|---|
| Fri, Oct 9 | $3 |
| Sat, Oct 10 | $4 |
| Sun, Oct 11 | $3 |
| Mon, Oct 12 | $4 |
| Tue, Oct 13 | $3 |
| Wed, Oct 14 | $3 |
| Thu, Oct 15 | $4 |
| Fri, Oct 16 | $3 |
| Sat, Oct 17 | $4 |
| Sun, Oct 18 | $3 |
| Mon, Oct 19 | $4 |
| Tue, Oct 20 | $4 |
| Wed, Oct 21 | $3 |
| Thu, Oct 22 | $4 |
| Fri, Oct 23 | $3 |
| Sat, Oct 24 | $3 |
| Sun, Oct 25 | $4 |
| Mon, Oct 26 | $3 |
| Tue, Oct 27 | $3 |
| Wed, Oct 28 | $3 |
| Thu, Oct 29 | $4 |
| Fri, Oct 30 | $3 |
| Sat, Oct 31 | $4 |
| Sun, Nov 1 | $3 |
| Mon, Nov 2 | $3 |
| Tue, Nov 3 | $3 |
| Wed, Nov 4 | $3 |
| Thu, Nov 5 | $3 |
Contributing factors
Share of the change
Brand keyword bids
80%
Search match
20%
Recommended next steps
Data used
Apple Search Ads
App Store Connect
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.
Risk
Goal
High priority
November revenue goal is at risk
SX
Word Sprint
Detected Today
80% confidence
Estimated impact
−$89
per day
≈ −$2.7k over 30 days
Revenue per day
$98
Average over the last 4 weeks
· target $98
What happened
Revenue so far this month is $42 after 5 days. At the current daily rate the month ends at $253, short of the $2.9k goal.
Evidence
Revenue per day, last 28 days
·
$113
Nov 1
target $98
Oct 9
Nov 5
| Day | Value |
|---|---|
| Fri, Oct 9 | $20 |
| Sat, Oct 10 | $22 |
| Sun, Oct 11 | $22 |
| Mon, Oct 12 | $21 |
| Tue, Oct 13 | $20 |
| Wed, Oct 14 | $20 |
| Thu, Oct 15 | $21 |
| Fri, Oct 16 | $20 |
| Sat, Oct 17 | $21 |
| Sun, Oct 18 | $21 |
| Mon, Oct 19 | $21 |
| Tue, Oct 20 | $20 |
| Wed, Oct 21 | $19 |
| Thu, Oct 22 | $20 |
| Fri, Oct 23 | $20 |
| Sat, Oct 24 | $21 |
| Sun, Oct 25 | $21 |
| Mon, Oct 26 | $20 |
| Tue, Oct 27 | $20 |
| Wed, Oct 28 | $19 |
| Thu, Oct 29 | $19 |
| Fri, Oct 30 | $19 |
| Sat, Oct 31 | $20 |
| Sun, Nov 1 | $9 |
| Mon, Nov 2 | $9 |
| Tue, Nov 3 | $8 |
| Wed, Nov 4 | $8 |
| Thu, Nov 5 | $8 |
Contributing factors
Share of the change
Puzzle Pro
36%
Run Hero
18%
QR Scanner
13%
Other apps
33%
Recommended next steps
Open Goals and budgets
Adjust the target or split it by app.
Data used
All connected revenue sources
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.| Metric | Actual | Expected range | Change | Since |
|---|---|---|---|---|
WS
Revenue
Word Sprint
|
$8 | $10 – $26 | −55% | 3 days |
WS
Daily active users
Word Sprint
|
472 | 553 – 1.4k | −52% | 3 days |
WS
Ad spend
Word Sprint
|
$11 | $12 – $27 | −44% | 3 days |
Flagged when the last few days fall outside the 14-day average ± 2 standard deviations and move by at least 8%.
