Revenue and monetisation
Total revenue
$48.3k
0.5%
vs previous: $48k
Ad revenue
$28.9k
1.1%
In-app purchases
$11.5k
3.5%
Subscriptions
$7.9k
2.7%
ARPDAU
$0.018
1.3%
eCPM
$7.76
0.7%
Fill rate
87.6%
0.0 pts
Paying users
1.8k
3.5%
2.0% of DAU
Revenue over time
Daily revenue by source
Ad revenue
IAP
Subscriptions
Estimated
$0
$500
$1k
$1.5k
$2k
Estimated
Revenue
Oct 7
Oct 12
Oct 17
Oct 22
Oct 27
Nov 1
| Day | Ad revenue | IAP | Subscriptions | Ad spend | True ROAS |
|---|---|---|---|---|---|
| Wed, Oct 7 | $956 | $343 | $262 | $773 | 2.02x |
| Thu, Oct 8 | $937 | $350 | $257 | $772 | 2.00x |
| Fri, Oct 9 | $930 | $349 | $260 | $709 | 2.17x |
| Sat, Oct 10 | $1.1k | $380 | $259 | $739 | 2.30x |
| Sun, Oct 11 | $995 | $380 | $258 | $768 | 2.13x |
| Mon, Oct 12 | $970 | $342 | $257 | $788 | 1.99x |
| Tue, Oct 13 | $971 | $340 | $260 | $729 | 2.16x |
| Wed, Oct 14 | $907 | $350 | $261 | $723 | 2.10x |
| Thu, Oct 15 | $943 | $350 | $258 | $784 | 1.98x |
| Fri, Oct 16 | $904 | $361 | $259 | $773 | 1.97x |
| Sat, Oct 17 | $992 | $392 | $261 | $746 | 2.20x |
| Sun, Oct 18 | $1k | $383 | $261 | $731 | 2.26x |
| Mon, Oct 19 | $967 | $355 | $262 | $793 | 2.00x |
| Tue, Oct 20 | $926 | $394 | $266 | $739 | 2.15x |
| Wed, Oct 21 | $894 | $395 | $266 | $762 | 2.04x |
| Thu, Oct 22 | $936 | $384 | $265 | $791 | 2.00x |
| Fri, Oct 23 | $926 | $385 | $268 | $745 | 2.12x |
| Sat, Oct 24 | $1k | $410 | $268 | $732 | 2.32x |
| Sun, Oct 25 | $1.1k | $411 | $265 | $775 | 2.27x |
| Mon, Oct 26 | $964 | $395 | $266 | $783 | 2.07x |
| Tue, Oct 27 | $960 | $396 | $267 | $758 | 2.14x |
| Wed, Oct 28 | $876 | $405 | $265 | $739 | 2.09x |
| Thu, Oct 29 | $935 | $407 | $266 | $783 | 2.05x |
| Fri, Oct 30 | $973 | $388 | $267 | $761 | 2.14x |
| Sat, Oct 31 | $1.1k | $421 | $264 | $739 | 2.37x |
| Sun, Nov 1 | $1,000 | $433 | $265 | $760 | 2.23x |
| Mon, Nov 2 | $969 | $389 | $266 | $795 | 2.04x |
| Tue, Nov 3 | $978 | $391 | $267 | $743 | 2.20x |
| Wed, Nov 4 (estimated) | $923 | $400 | $267 | $713 | 2.23x |
| Thu, Nov 5 (estimated) | $960 | $401 | $266 | $771 | 2.11x |
Unity Ads eCPM fell 15% for Puzzle Pro
The drop started Oct 28 and is concentrated in US interstitials. Estimated impact −$12/day.
View insight
Ad networks
Revenue, volume and price by mediation source
| Network | Revenue | Impressions | eCPM | Fill rate | Change | Trend |
|---|---|---|---|---|---|---|
AdMob
64% of ad revenue
|
$18.6k
|
2.2M |
$8.38
|
95.4% | 0.6% |
+3%
AdMob revenue flat over the period
|
Unity Ads
22% of ad revenue
|
$6.3k
|
868.1k |
$7.20
−2.4%
|
82.5% | 2.9% |
−6%
Unity Ads revenue falling over the period
|
Pangle
14% of ad revenue
|
$4.1k
|
638.8k |
$6.38
|
77.5% | 0.7% |
+3%
Pangle revenue rising over the period
|
By ad format
Revenue, with eCPM and impressions
Interstitial
$12.2k · 42%
Rewarded video
$11k · 38%
Banner
$2.3k · 8%
Native
$2k · 7%
App open
$1.4k · 5%
Top ad units
Highest-earning placements in this view
| Ad unit | Revenue | eCPM | Impressions | Change |
|---|---|---|---|---|
PP_Rewarded_Hint
Puzzle Pro · Rewarded video
|
$3.6k | $18.26 | 197.3k | 0.6% |
PP_Interstitial_LevelEnd
Puzzle Pro · Interstitial
|
$3.3k | $15.04 | 218.5k | 0.6% |
QR_Interstitial_Result
QR Scanner · Interstitial
|
$2.9k | $13.31 | 214.6k | 2.2% |
RH_Rewarded_Revive
Run Hero · Rewarded video
|
$2.2k | $17.50 | 123.3k | 3.2% |
QR_Banner_Home
QR Scanner · Banner
|
$1.3k | $0.89 | 1.5M | 2.2% |
RH_Interstitial_Run
Run Hero · Interstitial
|
$1.2k | $12.52 | 99.4k | 3.2% |
PP_Native_Feed
Puzzle Pro · Native
|
$954 | $4.05 | 235.2k | 0.6% |
CS_Rewarded_Undo
Color Sort · Rewarded video
|
$868 | $21.76 | 39.9k | 4.3% |
Run Hero IAP revenue up 23% since v2.3
The new starter pack drives most of the lift. Worth rolling out to more markets.
View insight
Payers
Who buys, and how much
Paying users
1.8k
in this period
Payer conversion
2.0%
of daily active users
Revenue per paying user
$6.40
ARPPU
By store
In-app purchases and subscriptions
-
Google Play
$9.5k
49%
-
App Store
$9.9k
51%
Products
12 in-app products in this view
| Product | Type | Price | Units | Revenue | Refunds | Change |
|---|---|---|---|---|---|---|
Hint pack (50)
Puzzle Pro
|
Consumable | $1.99 | 1.1k | $2.2k |
$59
2.7%
|
0.4% |
Remove ads
Puzzle Pro
|
Non-consumable | $4.99 | 362 | $1.8k |
$70
3.9%
|
0.4% |
Starter pack
Run Hero
|
Consumable | $2.99 | 475 | $1.4k |
$21
1.5%
|
12.7% |
Gem pile (500)
Run Hero
|
Consumable | $9.99 | 135 | $1.4k |
$59
4.4%
|
12.7% |
Coin doubler
Merge Garden
|
Non-consumable | $6.99 | 120 | $838 |
$28
3.3%
|
0.1% |
Theme bundle
Puzzle Pro
|
Non-consumable | $2.99 | 255 | $761 |
$20
2.6%
|
0.4% |
Remove ads
Run Hero
|
Non-consumable | $3.99 | 174 | $693 |
$26
3.7%
|
12.7% |
Seed bundle
Merge Garden
|
Consumable | $1.99 | 345 | $686 |
$12
1.7%
|
0.1% |
Workout pack
Fit Timer
|
Non-consumable | $4.99 | 101 | $503 |
$13
2.5%
|
7.9% |
Power-ups
Tile Match
|
Consumable | $1.99 | 167 | $333 |
$13
3.9%
|
3.9% |
Hints (20)
Color Sort
|
Consumable | $0.99 | 250 | $248 |
$9
3.8%
|
4.3% |
Word pack
Word Sprint
|
Consumable | $0.99 | 179 | $177 |
$4
2.5%
|
10.3% |
MRR
$7.9k
2.7%
Active subscribers
1,490
+40
Trial conversion
39%
+1 pts
Monthly churn
4.2%
−0.3 pts
Refunds
$150
1.9% of revenue
Monthly recurring revenue
7-day average of subscription revenue, scaled to a month
MRR, Oct 7 – Nov 5
·
$8.1k
$7.6k
Oct 7
Nov 5
| Day | Value |
|---|---|
| Wed, Oct 7 | $7.9k |
| Thu, Oct 8 | $7.8k |
| Fri, Oct 9 | $7.8k |
| Sat, Oct 10 | $7.8k |
| Sun, Oct 11 | $7.8k |
| Mon, Oct 12 | $7.8k |
| Tue, Oct 13 | $7.8k |
| Wed, Oct 14 | $7.8k |
| Thu, Oct 15 | $7.8k |
| Fri, Oct 16 | $7.8k |
| Sat, Oct 17 | $7.8k |
| Sun, Oct 18 | $7.8k |
| Mon, Oct 19 | $7.8k |
| Tue, Oct 20 | $7.8k |
| Wed, Oct 21 | $7.9k |
| Thu, Oct 22 | $7.9k |
| Fri, Oct 23 | $7.9k |
| Sat, Oct 24 | $8k |
| Sun, Oct 25 | $8k |
| Mon, Oct 26 | $8k |
| Tue, Oct 27 | $8k |
| Wed, Oct 28 | $8k |
| Thu, Oct 29 | $8k |
| Fri, Oct 30 | $8k |
| Sat, Oct 31 | $8k |
| Sun, Nov 1 | $8k |
| Mon, Nov 2 | $8k |
| Tue, Nov 3 | $8k |
| Wed, Nov 4 | $8k |
| Thu, Nov 5 | $8k |
Free trials
Started and converted in this period
Trials started
398
Converted to paid
156
Trial conversion
39%
Plans
11 subscription plans in this view
| Plan | Billing | Price | Free trial | Active | MRR | Trial conversion |
|---|---|---|---|---|---|---|
Puzzle Pro VIP · Monthly
Puzzle Pro
|
Monthly | $4.99 | 3 days | 362 | $1.8k | 36% |
Fit Timer Pro · Annual
Fit Timer
|
Annual | $39.99 | 7 days | 394 | $1.3k | 38% |
Habit Loop Plus · Annual
Habit Loop
|
Annual | $29.99 | 14 days | 403 | $1k | 46% |
Fit Timer Pro · Monthly
Fit Timer
|
Monthly | $5.99 | 7 days | 159 | $952 | 35% |
Run Hero Pass · Monthly
Run Hero
|
Monthly | $6.99 | None | 122 | $851 | — |
Habit Loop Plus · Weekly
Habit Loop
|
Weekly | $2.99 | 3 days | 44 | $567 | 35% |
Daily Sudoku Premium · Annual
Daily Sudoku
|
Annual | $19.99 | 7 days | 330 | $549 | 40% |
QR Scanner Pro · Annual
QR Scanner
|
Annual | $9.99 | None | 430 | $358 | — |
Merge Garden Club · Monthly
Merge Garden
|
Monthly | $4.99 | None | 43 | $215 | — |
Snap Notes Cloud · Monthly
Snap Notes
|
Monthly | $1.99 | 7 days | 91 | $182 | 36% |
Word Sprint Plus · Monthly
Word Sprint
|
Monthly | $3.99 | 3 days | 23 | $93 | 35% |
Revenue by app
How each app earns, split by revenue type
Ad revenue
IAP
Subscriptions
| App | Revenue mix | Ads | IAP | Subscriptions | Total | ARPDAU | Change |
|---|---|---|---|---|---|---|---|
PP
Puzzle Pro
|
$10.6k | $4.8k | $1.8k | $17.2k | $0.018 | 0.2% | |
RH
Run Hero
|
$4.1k | $3.5k | $851 | $8.5k | $0.016 | 4.0% | |
QR
QR Scanner
|
$6k | — | $358 | $6.3k | $0.016 | 2.0% | |
MG
Merge Garden
|
$1.3k | $1.5k | $215 | $3k | $0.024 | 0.1% | |
FT
Fit Timer
|
— | $503 | $2.3k | $2.8k | $0.027 | 3.4% | |
DS
Daily Sudoku
|
$1.6k | $96 | $549 | $2.3k | $0.018 | 4.9% | |
CS
Color Sort
|
$2k | $248 | — | $2.2k | $0.019 | 4.3% | |
TM
Tile Match
|
$1.6k | $333 | — | $1.9k | $0.017 | 3.6% | |
HL
Habit Loop
|
— | $264 | $1.6k | $1.8k | $0.025 | 2.0% | |
BQ
Brain Quiz
|
$788 | $113 | — | $900 | $0.014 | 5.3% | |
SN
Snap Notes
|
$680 | — | $182 | $862 | $0.012 | 3.6% | |
WS
Word Sprint
|
$278 | $177 | $93 | $549 | $0.019 | 10.8% |
