Reports

Revenue, spend, profit and goals, with how each app and channel did.

For: Leadership and investors

Revenue by type, app and ad network, with eCPM and fill rate.

For: Finance and monetisation

Spend, installs, CPI and ROAS by channel, campaign and country.

For: UA team and agencies

Which ads are working, which are tired, and what to change.

For: Creative team

Active users, retention against benchmarks, and lifetime value by app.

For: Product

Ratings, crashes, open issues and what reviewers are saying.

For: Product and support

This month's progress against revenue and spend goals, by app.

For: Leadership and finance