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Executive summary
SX
Executive summary
SpellenX Studio · Oct 7 – Nov 5 · Created Nov 5, 2026
Key points
- Revenue was $48.3k, up 0.5%, and profit was $24.7k after $22.7k of ad spend.
- True ROAS was 2.13x against a 2.80x target.
- Puzzle Pro made the most profit, at $10.3k.
Revenue
0.5%
$48.3k
Ad spend
2.0%
$22.7k
Profit
0.8%
$24.7k
True ROAS
1.5%
2.13x
Target 2.80x
Installs
0.1%
43.7k
Daily active users
1.9%
90.8k
Meta Ads ROAS may be understated: a Meta Ads account has stopped sending conversions.
Revenue by day
Revenue
·
$1.8k
$0
Oct 7
Nov 5
| Day | Value |
|---|---|
| Wed, Oct 7 | $1.6k |
| Thu, Oct 8 | $1.5k |
| Fri, Oct 9 | $1.5k |
| Sat, Oct 10 | $1.7k |
| Sun, Oct 11 | $1.6k |
| Mon, Oct 12 | $1.6k |
| Tue, Oct 13 | $1.6k |
| Wed, Oct 14 | $1.5k |
| Thu, Oct 15 | $1.6k |
| Fri, Oct 16 | $1.5k |
| Sat, Oct 17 | $1.6k |
| Sun, Oct 18 | $1.7k |
| Mon, Oct 19 | $1.6k |
| Tue, Oct 20 | $1.6k |
| Wed, Oct 21 | $1.6k |
| Thu, Oct 22 | $1.6k |
| Fri, Oct 23 | $1.6k |
| Sat, Oct 24 | $1.7k |
| Sun, Oct 25 | $1.8k |
| Mon, Oct 26 | $1.6k |
| Tue, Oct 27 | $1.6k |
| Wed, Oct 28 | $1.5k |
| Thu, Oct 29 | $1.6k |
| Fri, Oct 30 | $1.6k |
| Sat, Oct 31 | $1.8k |
| Sun, Nov 1 | $1.7k |
| Mon, Nov 2 | $1.6k |
| Tue, Nov 3 | $1.6k |
| Wed, Nov 4 | $1.6k |
| Thu, Nov 5 | $1.6k |
Apps
| App | Revenue | Ad spend | Profit | True ROAS | Health |
|---|---|---|---|---|---|
| Puzzle Pro | $17.2k | $6.6k | $10.3k | 2.6x | Healthy |
| QR Scanner | $6.3k | $0 | $6.2k | — | Healthy |
| Run Hero | $8.5k | $6.5k | $1.8k | 1.3x | Watch |
| Daily Sudoku | $2.3k | $699 | $1.5k | 3.3x | Healthy |
| Fit Timer | $2.8k | $1.3k | $1.4k | 2.1x | Healthy |
| Color Sort | $2.2k | $1.1k | $1k | 2.0x | Watch |
| Merge Garden | $3k | $2.2k | $739 | 1.4x | Watch |
| Snap Notes | $862 | $227 | $611 | 3.8x | Healthy |
| Habit Loop | $1.8k | $1.3k | $479 | 1.4x | Watch |
| Brain Quiz | $900 | $503 | $373 | 1.8x | Watch |
| Tile Match | $1.9k | $1.6k | $283 | 1.2x | Watch |
| Word Sprint | $549 | $590 | −$137 | 0.9x | Removed |
Ad channels
| Channel | Spend | Installs | CPI | ROAS |
|---|---|---|---|---|
| Google Ads | $10.9k | 7.1k | $1.55 | 1.5x |
| Meta Ads | $8.1k | 4.6k | $1.78 | 1.0x |
| Apple Search Ads | $3.7k | 3k | $1.22 | 1.3x |
Top countries
| Country | Revenue | Ad spend | ROAS | Installs |
|---|---|---|---|---|
| United States | $16.9k | $8.9k | 1.9x | 7.4k |
| Germany | $5.3k | $2k | 2.6x | 2.2k |
| India | $4.3k | $2.7k | 1.6x | 12.2k |
| Japan | $3.9k | $1.4k | 2.8x | 1.7k |
| United Kingdom | $3.4k | $1.6k | 2.1x | 1.7k |
| Brazil | $2.9k | $1.1k | 2.6x | 5.2k |
| France | $2.4k | $1.1k | 2.1x | 1.7k |
| Canada | $1.9k | $909 | 2.1x | 874 |
| Mexico | $1.4k | $681 | 2.1x | 3.1k |
| South Korea | $1.4k | $454 | 3.2x | 874 |
Goals this month
November, day 5 of 30. Goals always cover the current month, whatever the date range.
| Goal | So far | Target | Status |
|---|---|---|---|
| Revenue | $8.2k | $48k | On track |
| True ROAS | 2.2x | 2.8x | Below target |
| Ad spend | $3.8k | $24k | On pace |
Created with AppRevBooster. Figures come from connected accounts and can change as platforms finalise their data.
