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Channels

AI recommendations
4 ways to spend better across channels · +$99/day combined
All AI insights
Reconnect Meta Ads before judging it Data

Meta stopped sending conversions on Oct 29, so its ROAS since then is understated. Reconnecting restores attribution; decide on budget after a few days of complete data.

+$40/day 86% confidence
Reconnect Meta Ads
Raise the PP_UAC_Tier1 budget before it runs out Budget

PP_UAC_Tier1 is above its 2.00x target at 2.35x, but is pacing to spend 150% of its monthly budget. Without more budget it will stop serving mid-month.

+$37/day 78% confidence
Adjust budget
Shift $54 a day from Meta Ads to Google Ads Budget

Google Ads returns 1.53x on attributed revenue against 1.02x on Meta Ads. Even allowing for diminishing returns (about 1.30x on extra spend), moving 20% of Meta Ads's budget should earn more.

+$16/day 70% confidence
Review the move
Move broad-match spend to exact-match keywords Keywords

Exact-match keywords return 1.64x against 1.09x for broad match. Shifting a quarter of broad-match spend, and adding the best search terms as exact keywords, should lift Apple Search Ads ROAS.

+$6/day 74% confidence
Review keywords
Revenue sources
$48.3k total · 5 connected
Revenue
Source Status Revenue Share Change Trend Details Open
AdMob Ad network Synced
Synced
$18.6k 39%
39%
0.6%
+3% AdMob revenue flat over the period
eCPM $8.38 · Fill 95%
App Store App store Synced
Synced
$9.9k 20%
20%
2.9%
+7% App Store revenue rising over the period
Net $8.4k · 758 subs
Google Play App store Synced
Synced
$9.5k 20%
20%
3.5%
+11% Google Play revenue rising over the period
Net $8.1k · 733 subs
Unity Ads Ad network Needs attention
Needs attention
$6.3k 13%
13%
2.9%
−6% Unity Ads revenue falling over the period
eCPM $7.20 · Fill 83%
Pangle Ad network Manual upload
Manual upload
$4.1k 8%
8%
0.7%
+3% Pangle revenue rising over the period
Last upload 2 days ago

Ad spend

$22.7k total · True ROAS 2.13x

User acquisition
Channel trends
Google Ads Meta Ads Apple Search Ads
0.00x
0.50x
1.00x
1.50x
2.00x
break-even 1.0x
Oct 7 Nov 2
Attributed ROAS by channel
WeekGoogle AdsMeta AdsApple Search Ads
Week of Oct 71.52x1.00x1.25x
Week of Oct 121.50x1.00x1.24x
Week of Oct 191.54x1.02x1.27x
Week of Oct 261.56x1.03x1.29x
Week of Nov 21.56x1.03x1.28x
Google Ads Meta Ads Apple Search Ads
$0
$1
$1
$2
$2
Oct 7 Nov 2
Cost per install by channel
WeekGoogle AdsMeta AdsApple Search Ads
Week of Oct 7$1.56$1.78$1.23
Week of Oct 12$1.54$1.77$1.23
Week of Oct 19$1.56$1.78$1.22
Week of Oct 26$1.54$1.77$1.22
Week of Nov 2$1.54$1.77$1.23
Android vs iOS
How each channel performs on each platform
Channel Android iOS
Spend CPI ROAS Spend CPI ROAS
Google Ads $6.7k $1.56 1.53x $4.3k $1.53 1.54x
Meta Ads $4.3k $1.80 0.99x $3.8k $1.75 1.05x
Apple Search Ads — — — $3.7k $1.22 1.26x
Add more channels
Connect another network to bring its revenue into this view.

Google Ads

Synced 3 ad accounts · synced 12 min ago
AI recommendations for Google Ads
2 ways to spend better with Google Ads · +$52/day combined
All AI insights
Raise the PP_UAC_Tier1 budget before it runs out Budget

PP_UAC_Tier1 is above its 2.00x target at 2.35x, but is pacing to spend 150% of its monthly budget. Without more budget it will stop serving mid-month.

+$37/day 78% confidence
Adjust budget
Shift $54 a day from Meta Ads to Google Ads Budget

Google Ads returns 1.53x on attributed revenue against 1.02x on Meta Ads. Even allowing for diminishing returns (about 1.30x on extra spend), moving 20% of Meta Ads's budget should earn more.

+$16/day 70% confidence
Review the move
Spend
$10.9k
2.5% 48% of all ad spend
Installs
7.1k
2.7%
Cost per install
$1.55
0.2%
Attributed ROAS
1.53x
1.4%
Attributed revenue
$16.8k
1.0%
Day-7 ROAS
0.87x
1.4%
Daily spend
Google Ads, Oct 7 – Nov 5
Spend
$0
$100
$200
$300
$400
Oct 7 Oct 12 Oct 17 Oct 22 Oct 27 Nov 1
Google Ads daily spend
DaySpendTotal
Wed, Oct 7$385$385
Thu, Oct 8$373$373
Fri, Oct 9$331$331
Sat, Oct 10$334$334
Sun, Oct 11$370$370
Mon, Oct 12$395$395
Tue, Oct 13$353$353
Wed, Oct 14$333$333
Thu, Oct 15$374$374
Fri, Oct 16$394$394
Sat, Oct 17$357$357
Sun, Oct 18$339$339
Mon, Oct 19$381$381
Tue, Oct 20$333$333
Wed, Oct 21$375$375
Thu, Oct 22$395$395
Fri, Oct 23$358$358
Sat, Oct 24$338$338
Sun, Oct 25$373$373
Mon, Oct 26$399$399
Tue, Oct 27$356$356
Wed, Oct 28$344$344
Thu, Oct 29$380$380
Fri, Oct 30$384$384
Sat, Oct 31$341$341
Sun, Nov 1$379$379
Mon, Nov 2$385$385
Tue, Nov 3$349$349
Wed, Nov 4$339$339
Thu, Nov 5$378$378
Daily attributed ROAS
Revenue Google Ads credits to its installs, per dollar spent
Attributed ROAS ·
1.86x 1.30x
Oct 7 Nov 5
Attributed ROAS
DayValue
Wed, Oct 71.43x
Thu, Oct 81.46x
Fri, Oct 91.58x
Sat, Oct 101.64x
Sun, Oct 111.51x
Mon, Oct 121.41x
Tue, Oct 131.52x
Wed, Oct 141.53x
Thu, Oct 151.45x
Fri, Oct 161.40x
Sat, Oct 171.59x
Sun, Oct 181.62x
Mon, Oct 191.43x
Tue, Oct 201.59x
Wed, Oct 211.45x
Thu, Oct 221.45x
Fri, Oct 231.56x
Sat, Oct 241.72x
Sun, Oct 251.63x
Mon, Oct 261.45x
Tue, Oct 271.56x
Wed, Oct 281.54x
Thu, Oct 291.47x
Fri, Oct 301.52x
Sat, Oct 311.77x
Sun, Nov 11.60x
Mon, Nov 21.48x
Tue, Nov 31.59x
Wed, Nov 41.63x
Thu, Nov 51.55x
Campaigns
5 campaigns on Google Ads
User acquisition
Campaign Status Spend Installs CPI ROAS vs target Spend trend
PP_UAC_Tier1 Puzzle Pro
Budget 116% used, day 5 $2.7k 2k $1.38
2.4x target 2.0x
+2% PP_UAC_Tier1 spend flat over the period
RH_Search_Global Run Hero
On target $1.9k 893 $2.14
1.6x target 1.5x
+1% RH_Search_Global spend flat over the period
TM_UAC_Puzzle Tile Match
On target $919 482 $1.91
1.7x target 1.5x
+0% TM_UAC_Puzzle spend flat over the period
CS_UAC_Casual Color Sort
On target $725 398 $1.82
2.1x target 1.6x
−3% CS_UAC_Casual spend flat over the period
WS_UAC_Android Word Sprint
On target $263 120 $2.19
1.6x target 1.5x
−49% WS_UAC_Android spend falling over the period
By app
Google Ads spend and return per app
App Spend Installs CPI ROAS
PP Puzzle Pro
$3.9k 3k $1.31 1.96x
RH Run Hero
$3.2k 1.6k $1.95 1.21x
MG Merge Garden
$1.1k 731 $1.46 1.21x
TM Tile Match
$919 555 $1.66 1.04x
CS Color Sort
$725 431 $1.68 1.62x
DS Daily Sudoku
$371 244 $1.52 2.16x
BQ Brain Quiz
$288 233 $1.24 1.33x
WS Word Sprint
$263 142 $1.85 0.91x
SN Snap Notes
$227 120 $1.89 1.98x
By country
Where Google Ads spends
Country Spend CPI ROAS
United States
$4.4k
$3.48 1.39x
India
$1.4k
$0.65 1.16x
Germany
$1k
$2.73 1.89x
United Kingdom
$788
$2.65 1.55x
Japan
$676
$2.27 2.07x
Brazil
$563
$0.63 1.86x
France
$563
$1.90 1.55x
Canada
$450
$3.03 1.55x
Mexico
$338
$0.65 1.55x
Indonesia
$338
$0.51 1.03x
South Korea
$225
$1.52 2.32x
Australia
$225
$3.03 2.32x

Meta Ads

AI recommendations for Meta Ads
2 ways to spend better with Meta Ads · +$56/day combined
All AI insights
Reconnect Meta Ads before judging it Data

Meta stopped sending conversions on Oct 29, so its ROAS since then is understated. Reconnecting restores attribution; decide on budget after a few days of complete data.

+$40/day 86% confidence
Reconnect Meta Ads
Shift $54 a day from Meta Ads to Google Ads Budget

Google Ads returns 1.53x on attributed revenue against 1.02x on Meta Ads. Even allowing for diminishing returns (about 1.30x on extra spend), moving 20% of Meta Ads's budget should earn more.

+$16/day 70% confidence
Review the move
Spend
$8.1k
1.6% 36% of all ad spend
Installs
4.6k
1.4%
Cost per install
$1.78
0.2%
Attributed ROAS
1.02x
0.7%
Attributed revenue
$8.2k
0.9%
Day-7 ROAS
0.58x
0.7%
Daily spend
Meta Ads, Oct 7 – Nov 5
Spend
$0
$100
$200
$300
Oct 7 Oct 12 Oct 17 Oct 22 Oct 27 Nov 1
Meta Ads daily spend
DaySpendTotal
Wed, Oct 7$273$273
Thu, Oct 8$270$270
Fri, Oct 9$263$263
Sat, Oct 10$274$274
Sun, Oct 11$281$281
Mon, Oct 12$263$263
Tue, Oct 13$259$259
Wed, Oct 14$275$275
Thu, Oct 15$281$281
Fri, Oct 16$264$264
Sat, Oct 17$259$259
Sun, Oct 18$276$276
Mon, Oct 19$282$282
Tue, Oct 20$276$276
Wed, Oct 21$270$270
Thu, Oct 22$266$266
Fri, Oct 23$271$271
Sat, Oct 24$277$277
Sun, Oct 25$270$270
Mon, Oct 26$267$267
Tue, Oct 27$271$271
Wed, Oct 28$277$277
Thu, Oct 29$270$270
Fri, Oct 30$260$260
Sat, Oct 31$267$267
Sun, Nov 1$263$263
Mon, Nov 2$279$279
Tue, Nov 3$275$275
Wed, Nov 4$257$257
Thu, Nov 5$263$263
Daily attributed ROAS
Revenue Meta Ads credits to its installs, per dollar spent
Attributed ROAS ·
1.16x 0.88x
Oct 7 Nov 5
Attributed ROAS
DayValue
Wed, Oct 70.95x
Thu, Oct 80.95x
Fri, Oct 91.05x
Sat, Oct 101.08x
Sun, Oct 110.99x
Mon, Oct 120.93x
Tue, Oct 131.02x
Wed, Oct 141.03x
Thu, Oct 150.94x
Fri, Oct 160.94x
Sat, Oct 171.05x
Sun, Oct 181.08x
Mon, Oct 190.93x
Tue, Oct 201.03x
Wed, Oct 211.00x
Thu, Oct 220.97x
Fri, Oct 231.03x
Sat, Oct 241.10x
Sun, Oct 251.08x
Mon, Oct 260.99x
Tue, Oct 271.01x
Wed, Oct 281.01x
Thu, Oct 290.99x
Fri, Oct 301.03x
Sat, Oct 311.11x
Sun, Nov 11.05x
Mon, Nov 20.97x
Tue, Nov 31.06x
Wed, Nov 41.10x
Thu, Nov 51.01x
Campaigns
4 campaigns on Meta Ads
User acquisition
Campaign Status Spend Installs CPI ROAS vs target Spend trend
PP_Lookalike_1pct Puzzle Pro
On target $1.9k 1.2k $1.68
1.9x target 1.8x
−0% PP_Lookalike_1pct spend flat over the period
Summer_UA_US Run Hero
Below target 7 days $1.3k 586 $2.25
0.8x target 1.5x
+0% Summer_UA_US spend flat over the period
MG_Retargeting Merge Garden
On target $855 420 $2.03
1.6x target 1.5x
+2% MG_Retargeting spend flat over the period
HL_Habits_Broad Habit Loop
On target $789 463 $1.70
1.6x target 1.5x
+0% HL_Habits_Broad spend flat over the period
By app
Meta Ads spend and return per app
App Spend Installs CPI ROAS
RH Run Hero
$2.4k 1.1k $2.25 0.83x
PP Puzzle Pro
$1.9k 1.3k $1.50 1.34x
MG Merge Garden
$855 510 $1.68 0.83x
HL Habit Loop
$789 543 $1.45 0.96x
FT Fit Timer
$598 319 $1.87 1.35x
TM Tile Match
$504 265 $1.90 0.71x
CS Color Sort
$401 207 $1.93 1.11x
WS Word Sprint
$225 106 $2.12 0.62x
BQ Brain Quiz
$215 151 $1.42 0.90x
DS Daily Sudoku
$182 104 $1.75 1.47x
By country
Where Meta Ads spends
Country Spend CPI ROAS
United States
$2.7k
$4.74 0.94x
India
$1.4k
$0.89 0.78x
Germany
$745
$3.72 1.28x
Brazil
$621
$0.86 1.25x
United Kingdom
$579
$3.62 1.04x
France
$414
$2.58 1.04x
Mexico
$348
$0.89 1.04x
Indonesia
$348
$0.69 0.70x
Canada
$331
$4.13 1.04x
Japan
$298
$3.10 1.39x
Australia
$166
$4.13 1.57x
South Korea
$116
$2.07 1.57x

Apple Search Ads

Synced 1 organisation · synced 25 min ago
AI recommendations for Apple Search Ads
1 way to spend better with Apple Search Ads · +$6/day
All AI insights
Move broad-match spend to exact-match keywords Keywords

Exact-match keywords return 1.64x against 1.09x for broad match. Shifting a quarter of broad-match spend, and adding the best search terms as exact keywords, should lift Apple Search Ads ROAS.

+$6/day 74% confidence
Review keywords
Spend
$3.7k
1.6% 16% of all ad spend
Installs
3k
1.1%
Cost per install
$1.22
0.5%
Attributed ROAS
1.26x
0.6%
Attributed revenue
$4.7k
1.0%
Day-7 ROAS
0.72x
0.6%
Daily spend
Apple Search Ads, Oct 7 – Nov 5
Spend
$0
$50
$100
$150
Oct 7 Oct 12 Oct 17 Oct 22 Oct 27 Nov 1
Apple Search Ads daily spend
DaySpendTotal
Wed, Oct 7$115$115
Thu, Oct 8$129$129
Fri, Oct 9$115$115
Sat, Oct 10$130$130
Sun, Oct 11$116$116
Mon, Oct 12$130$130
Tue, Oct 13$117$117
Wed, Oct 14$116$116
Thu, Oct 15$129$129
Fri, Oct 16$116$116
Sat, Oct 17$130$130
Sun, Oct 18$116$116
Mon, Oct 19$129$129
Tue, Oct 20$129$129
Wed, Oct 21$116$116
Thu, Oct 22$130$130
Fri, Oct 23$116$116
Sat, Oct 24$117$117
Sun, Oct 25$132$132
Mon, Oct 26$118$118
Tue, Oct 27$131$131
Wed, Oct 28$118$118
Thu, Oct 29$132$132
Fri, Oct 30$117$117
Sat, Oct 31$131$131
Sun, Nov 1$118$118
Mon, Nov 2$132$132
Tue, Nov 3$119$119
Wed, Nov 4$117$117
Thu, Nov 5$130$130
Daily attributed ROAS
Revenue Apple Search Ads credits to its installs, per dollar spent
Attributed ROAS ·
1.44x 1.11x
Oct 7 Nov 5
Attributed ROAS
DayValue
Wed, Oct 71.20x
Thu, Oct 81.17x
Fri, Oct 91.31x
Sat, Oct 101.30x
Sun, Oct 111.25x
Mon, Oct 121.17x
Tue, Oct 131.28x
Wed, Oct 141.27x
Thu, Oct 151.17x
Fri, Oct 161.19x
Sat, Oct 171.28x
Sun, Oct 181.33x
Mon, Oct 191.17x
Tue, Oct 201.27x
Wed, Oct 211.25x
Thu, Oct 221.20x
Fri, Oct 231.28x
Sat, Oct 241.38x
Sun, Oct 251.32x
Mon, Oct 261.25x
Tue, Oct 271.27x
Wed, Oct 281.27x
Thu, Oct 291.22x
Fri, Oct 301.31x
Sat, Oct 311.37x
Sun, Nov 11.32x
Mon, Nov 21.21x
Tue, Nov 31.30x
Wed, Nov 41.35x
Thu, Nov 51.26x
Campaigns
3 campaigns on Apple Search Ads
User acquisition
Campaign Status Spend Installs CPI ROAS vs target Spend trend
PP_Brand_Exact Puzzle Pro
On target $829 702 $1.18
2.4x target 2.0x
+3% PP_Brand_Exact spend flat over the period
FT_Fitness_Generic Fit Timer
On target $714 485 $1.47
2.4x target 2.0x
+2% FT_Fitness_Generic spend flat over the period
WS_Brand_Keywords Word Sprint
App removed, still spending $102 69 $1.48
0.7x target 1.5x
−7% WS_Brand_Keywords spend falling over the period
By app
Apple Search Ads spend and return per app
App Spend Installs CPI ROAS
RH Run Hero
$891 570 $1.56 0.97x
PP Puzzle Pro
$829 793 $1.05 1.57x
FT Fit Timer
$714 548 $1.30 1.58x
HL Habit Loop
$522 516 $1.01 1.13x
MG Merge Garden
$321 275 $1.17 0.97x
TM Tile Match
$168 127 $1.33 0.84x
DS Daily Sudoku
$146 119 $1.22 1.73x
WS Word Sprint
$102 69 $1.48 0.72x
By country
Where Apple Search Ads spends
Country Spend CPI ROAS
United States
$1.9k
$1.98 1.13x
Germany
$321
$1.55 1.54x
United Kingdom
$300
$1.51 1.26x
Japan
$278
$1.30 1.68x
France
$178
$1.08 1.26x
India
$171
$0.37 0.95x
Canada
$143
$1.73 1.26x
Brazil
$89
$0.36 1.51x
Australia
$86
$1.73 1.89x
South Korea
$71
$0.86 1.89x
Mexico
$64
$0.37 1.26x
Indonesia
$43
$0.29 0.84x

AdMob Ad network

Synced 2 accounts · synced 8 min ago
Revenue
$18.6k
0.6%
eCPM
$8.38
0.2% per 1,000 impressions
Impressions
2.2M
0.5%
Fill rate
95.4%
ad requests filled
Share of ad revenue
64.3%
Apps earning
10
with ads from AdMob
Daily revenue
AdMob, Oct 7 – Nov 5
Revenue
$0
$200
$400
$600
$800
Oct 7 Oct 12 Oct 17 Oct 22 Oct 27 Nov 1
AdMob daily revenue
DayRevenueTotal
Wed, Oct 7$604$604
Thu, Oct 8$613$613
Fri, Oct 9$581$581
Sat, Oct 10$690$690
Sun, Oct 11$625$625
Mon, Oct 12$630$630
Tue, Oct 13$610$610
Wed, Oct 14$571$571
Thu, Oct 15$615$615
Fri, Oct 16$567$567
Sat, Oct 17$646$646
Sun, Oct 18$636$636
Mon, Oct 19$631$631
Tue, Oct 20$603$603
Wed, Oct 21$561$561
Thu, Oct 22$611$611
Fri, Oct 23$582$582
Sat, Oct 24$640$640
Sun, Oct 25$707$707
Mon, Oct 26$606$606
Tue, Oct 27$626$626
Wed, Oct 28$561$561
Thu, Oct 29$621$621
Fri, Oct 30$619$619
Sat, Oct 31$712$712
Sun, Nov 1$637$637
Mon, Nov 2$645$645
Tue, Nov 3$629$629
Wed, Nov 4$590$590
Thu, Nov 5$635$635
Daily eCPM
What AdMob pays per 1,000 impressions
eCPM ·
$8.79 $8.01
Oct 7 Nov 5
eCPM
DayValue
Wed, Oct 7$8.19
Thu, Oct 8$8.41
Fri, Oct 9$8.57
Sat, Oct 10$8.51
Sun, Oct 11$8.30
Mon, Oct 12$8.28
Tue, Oct 13$8.50
Wed, Oct 14$8.48
Thu, Oct 15$8.30
Fri, Oct 16$8.30
Sat, Oct 17$8.49
Sun, Oct 18$8.51
Mon, Oct 19$8.28
Tue, Oct 20$8.20
Wed, Oct 21$8.39
Thu, Oct 22$8.59
Fri, Oct 23$8.41
Sat, Oct 24$8.18
Sun, Oct 25$8.41
Mon, Oct 26$8.61
Tue, Oct 27$8.37
Wed, Oct 28$8.20
Thu, Oct 29$8.40
Fri, Oct 30$8.51
Sat, Oct 31$8.27
Sun, Nov 1$8.27
Mon, Nov 2$8.28
Tue, Nov 3$8.52
Wed, Nov 4$8.50
Thu, Nov 5$8.29
By app
What each app earns from AdMob
Revenue and monetisation
App Revenue Change Impressions eCPM Of app's ads
PP Puzzle Pro
$6.9k 1.0% 822.1k $8.37 65%
QR QR Scanner
$3.8k 2.2% 454.5k $8.37 64%
RH Run Hero
$2.7k 3.5% 315.2k $8.41 64%
CS Color Sort
$1.3k 4.0% 149.7k $8.42 64%
DS Daily Sudoku
$1k 5.9% 124.6k $8.37 64%
TM Tile Match
$1k 3.6% 120.2k $8.40 64%
MG Merge Garden
$833 0.8% 99.6k $8.37 64%
BQ Brain Quiz
$505 5.0% 60.3k $8.38 64%
SN Snap Notes
$436 4.4% 52.1k $8.37 64%
WS Word Sprint
$178 9.5% 21.1k $8.41 64%
By country
Where AdMob revenue comes from
Country Revenue Share
United States
$6.8k
36%
Germany
$2.1k
11%
India
$1.7k
9%
Japan
$1.6k
8%
United Kingdom
$1.4k
7%
Brazil
$1.2k
6%
France
$969
5%
Canada
$775
4%
Mexico
$581
3%
South Korea
$581
3%
Australia
$581
3%
Indonesia
$388
2%

App Store App store

Synced 1 account · synced 37 min ago
Gross revenue
$9.9k
2.9%
Net revenue
$8.4k
2.9% after the 15% store fee
In-app purchases
$5k
3.2%
Subscriptions
$4.9k
2.5%
Active subscribers
758
Share of revenue
20.4%
of all revenue
Daily revenue
App Store, in-app purchases and subscriptions, Oct 7 – Nov 5
In-app purchases Subscriptions
$0
$100
$200
$300
$400
Oct 7 Oct 12 Oct 17 Oct 22 Oct 27 Nov 1
App Store daily revenue
DayIn-app purchasesSubscriptionsTotal
Wed, Oct 7$150$162$312
Thu, Oct 8$153$158$311
Fri, Oct 9$152$161$313
Sat, Oct 10$165$159$325
Sun, Oct 11$166$160$325
Mon, Oct 12$150$158$308
Tue, Oct 13$149$161$310
Wed, Oct 14$153$162$315
Thu, Oct 15$153$158$312
Fri, Oct 16$157$160$317
Sat, Oct 17$171$160$331
Sun, Oct 18$168$162$330
Mon, Oct 19$155$162$317
Tue, Oct 20$171$163$334
Wed, Oct 21$171$163$335
Thu, Oct 22$167$162$329
Fri, Oct 23$168$165$333
Sat, Oct 24$179$165$344
Sun, Oct 25$179$162$341
Mon, Oct 26$171$164$335
Tue, Oct 27$172$164$336
Wed, Oct 28$176$163$339
Thu, Oct 29$176$163$339
Fri, Oct 30$169$164$334
Sat, Oct 31$184$162$345
Sun, Nov 1$186$161$347
Mon, Nov 2$168$163$331
Tue, Nov 3$168$163$331
Wed, Nov 4$172$163$336
Thu, Nov 5$172$163$335
By app
Each app's App Store revenue
Revenue and monetisation
App Revenue Change IAP Subscriptions
FT Fit Timer
$2.8k 3.4% $503 $2.3k
PP Puzzle Pro
$2.8k 0.5% $2k $759
RH Run Hero
$1.6k 11.9% $1.3k $323
HL Habit Loop
$1.3k 2.0% $185 $1.1k
MG Merge Garden
$696 0.3% $610 $86
DS Daily Sudoku
$322 2.4% $48 $275
WS Word Sprint
$138 19.0% $90 $47
TM Tile Match
$117 3.9% $117 $0
CS Color Sort
$74 4.3% $74 $0
BQ Brain Quiz
$51 6.9% $51 $0
By country
Where App Store revenue comes from
Country Revenue Share
United States
$4.4k
45%
Japan
$1.1k
11%
Germany
$1.1k
11%
United Kingdom
$819
8%
France
$488
5%
Canada
$390
4%
Australia
$351
4%
Brazil
$293
3%
Mexico
$293
3%
South Korea
$293
3%
India
$263
3%
Indonesia
$59
1%

Google Play App store

Synced 1 account · synced 41 min ago
Gross revenue
$9.5k
3.5%
Net revenue
$8.1k
3.5% after the 15% store fee
In-app purchases
$6.5k
3.6%
Subscriptions
$3k
3.2%
Active subscribers
733
Share of revenue
19.7%
of all revenue
Daily revenue
Google Play, in-app purchases and subscriptions, Oct 7 – Nov 5
In-app purchases Subscriptions
$0
$100
$200
$300
$400
Oct 7 Oct 12 Oct 17 Oct 22 Oct 27 Nov 1
Google Play daily revenue
DayIn-app purchasesSubscriptionsTotal
Wed, Oct 7$193$100$293
Thu, Oct 8$197$99$296
Fri, Oct 9$197$99$296
Sat, Oct 10$215$99$314
Sun, Oct 11$215$98$313
Mon, Oct 12$192$99$291
Tue, Oct 13$191$99$290
Wed, Oct 14$196$99$296
Thu, Oct 15$197$100$297
Fri, Oct 16$204$99$303
Sat, Oct 17$221$100$321
Sun, Oct 18$215$100$315
Mon, Oct 19$199$101$300
Tue, Oct 20$224$103$327
Wed, Oct 21$224$102$326
Thu, Oct 22$217$103$319
Fri, Oct 23$218$103$320
Sat, Oct 24$231$102$333
Sun, Oct 25$232$103$335
Mon, Oct 26$224$102$326
Tue, Oct 27$224$103$327
Wed, Oct 28$229$102$331
Thu, Oct 29$231$103$334
Fri, Oct 30$219$102$321
Sat, Oct 31$237$102$340
Sun, Nov 1$247$103$350
Mon, Nov 2$221$103$324
Tue, Nov 3$222$104$326
Wed, Nov 4$228$104$331
Thu, Nov 5$229$103$332
By app
Each app's Google Play revenue
Revenue and monetisation
App Revenue Change IAP Subscriptions
PP Puzzle Pro
$3.8k 0.5% $2.8k $1k
RH Run Hero
$2.7k 11.9% $2.1k $528
MG Merge Garden
$1k 0.3% $915 $129
HL Habit Loop
$552 2.0% $79 $472
QR QR Scanner
$358 1.7% $0 $358
DS Daily Sudoku
$322 2.4% $48 $275
TM Tile Match
$216 3.9% $216 $0
SN Snap Notes
$182 0.8% $0 $182
CS Color Sort
$173 4.3% $173 $0
WS Word Sprint
$133 4.3% $87 $46
BQ Brain Quiz
$62 6.9% $62 $0
By country
Where Google Play revenue comes from
Country Revenue Share
United States
$2.7k
29%
India
$1.4k
15%
Germany
$1.1k
11%
Brazil
$883
9%
United Kingdom
$687
7%
Japan
$549
6%
France
$491
5%
Canada
$392
4%
Mexico
$383
4%
Indonesia
$314
3%
South Korea
$294
3%
Australia
$294
3%

Unity Ads Ad network

Revenue
$6.3k
2.9%
eCPM
$7.20
2.4% per 1,000 impressions
Impressions
868.1k
0.5%
Fill rate
82.5%
ad requests filled
Share of ad revenue
21.6%
Apps earning
10
with ads from Unity Ads
Daily revenue
Unity Ads, Oct 7 – Nov 5
Revenue
$0
$100
$200
$300
Oct 7 Oct 12 Oct 17 Oct 22 Oct 27 Nov 1
Unity Ads daily revenue
DayRevenueTotal
Wed, Oct 7$219$219
Thu, Oct 8$197$197
Fri, Oct 9$215$215
Sat, Oct 10$220$220
Sun, Oct 11$232$232
Mon, Oct 12$205$205
Tue, Oct 13$220$220
Wed, Oct 14$208$208
Thu, Oct 15$201$201
Fri, Oct 16$209$209
Sat, Oct 17$206$206
Sun, Oct 18$230$230
Mon, Oct 19$206$206
Tue, Oct 20$197$197
Wed, Oct 21$204$204
Thu, Oct 22$195$195
Fri, Oct 23$215$215
Sat, Oct 24$238$238
Sun, Oct 25$225$225
Mon, Oct 26$219$219
Tue, Oct 27$204$204
Wed, Oct 28$190$190
Thu, Oct 29$181$181
Fri, Oct 30$208$208
Sat, Oct 31$206$206
Sun, Nov 1$217$217
Mon, Nov 2$192$192
Tue, Nov 3$206$206
Wed, Nov 4$196$196
Thu, Nov 5$190$190
Daily eCPM
What Unity Ads pays per 1,000 impressions
eCPM ·
$7.85 $6.29
Oct 7 Nov 5
eCPM
DayValue
Wed, Oct 7$7.48
Thu, Oct 8$7.45
Fri, Oct 9$7.31
Sat, Oct 10$7.37
Sun, Oct 11$7.57
Mon, Oct 12$7.40
Tue, Oct 13$7.22
Wed, Oct 14$7.40
Thu, Oct 15$7.56
Fri, Oct 16$7.39
Sat, Oct 17$7.23
Sun, Oct 18$7.37
Mon, Oct 19$7.59
Tue, Oct 20$7.49
Wed, Oct 21$7.31
Thu, Oct 22$7.32
Fri, Oct 23$7.47
Sat, Oct 24$7.50
Sun, Oct 25$7.29
Mon, Oct 26$7.30
Tue, Oct 27$7.50
Wed, Oct 28$6.88
Thu, Oct 29$6.73
Fri, Oct 30$6.55
Sat, Oct 31$6.77
Sun, Nov 1$6.78
Mon, Nov 2$6.92
Tue, Nov 3$6.72
Wed, Nov 4$6.60
Thu, Nov 5$6.76
By app
What each app earns from Unity Ads
Revenue and monetisation
App Revenue Change Impressions eCPM Of app's ads
PP Puzzle Pro
$2.2k 5.9% 321.1k $6.88 21%
QR QR Scanner
$1.3k 2.0% 177.5k $7.40 22%
RH Run Hero
$916 2.7% 124.3k $7.37 22%
CS Color Sort
$435 5.1% 58.9k $7.39 22%
DS Daily Sudoku
$360 6.3% 48.7k $7.41 22%
TM Tile Match
$346 3.8% 46.9k $7.37 22%
MG Merge Garden
$288 0.1% 38.9k $7.40 22%
BQ Brain Quiz
$173 5.2% 23.3k $7.41 22%
SN Snap Notes
$149 5.2% 20.1k $7.41 22%
WS Word Sprint
$62 8.8% 8.3k $7.38 22%
By country
Where Unity Ads revenue comes from
Country Revenue Share
United States
$2.5k
40%
Germany
$707
11%
India
$578
9%
United Kingdom
$450
7%
Japan
$411
7%
Brazil
$386
6%
France
$321
5%
Canada
$257
4%
Mexico
$193
3%
Australia
$193
3%
South Korea
$154
2%
Indonesia
$129
2%

Pangle Ad network

Revenue
$4.1k
0.7%
eCPM
$6.38
0.3% per 1,000 impressions
Impressions
638.8k
0.4%
Fill rate
77.5%
ad requests filled
Share of ad revenue
14.1%
Apps earning
10
with ads from Pangle
Daily revenue
Pangle, Oct 7 – Nov 5
Revenue
$0
$50
$100
$150
$200
Oct 7 Oct 12 Oct 17 Oct 22 Oct 27 Nov 1
Pangle daily revenue
DayRevenueTotal
Wed, Oct 7$133$133
Thu, Oct 8$127$127
Fri, Oct 9$134$134
Sat, Oct 10$147$147
Sun, Oct 11$138$138
Mon, Oct 12$134$134
Tue, Oct 13$142$142
Wed, Oct 14$128$128
Thu, Oct 15$127$127
Fri, Oct 16$128$128
Sat, Oct 17$140$140
Sun, Oct 18$143$143
Mon, Oct 19$130$130
Tue, Oct 20$126$126
Wed, Oct 21$128$128
Thu, Oct 22$131$131
Fri, Oct 23$129$129
Sat, Oct 24$143$143
Sun, Oct 25$153$153
Mon, Oct 26$139$139
Tue, Oct 27$131$131
Wed, Oct 28$125$125
Thu, Oct 29$133$133
Fri, Oct 30$145$145
Sat, Oct 31$148$148
Sun, Nov 1$145$145
Mon, Nov 2$133$133
Tue, Nov 3$142$142
Wed, Nov 4$137$137
Thu, Nov 5$135$135
Daily eCPM
What Pangle pays per 1,000 impressions
eCPM ·
$6.75 $6.04
Oct 7 Nov 5
eCPM
DayValue
Wed, Oct 7$6.19
Thu, Oct 8$6.23
Fri, Oct 9$6.59
Sat, Oct 10$6.62
Sun, Oct 11$6.21
Mon, Oct 12$6.42
Tue, Oct 13$6.33
Wed, Oct 14$6.23
Thu, Oct 15$6.59
Fri, Oct 16$6.36
Sat, Oct 17$6.41
Sun, Oct 18$6.44
Mon, Oct 19$6.39
Tue, Oct 20$6.40
Wed, Oct 21$6.35
Thu, Oct 22$6.60
Fri, Oct 23$6.23
Sat, Oct 24$6.34
Sun, Oct 25$6.42
Mon, Oct 26$6.21
Tue, Oct 27$6.61
Wed, Oct 28$6.59
Thu, Oct 29$6.17
Fri, Oct 30$6.18
Sat, Oct 31$6.57
Sun, Nov 1$6.18
Mon, Nov 2$6.44
Tue, Nov 3$6.38
Wed, Nov 4$6.18
Thu, Nov 5$6.58
By app
What each app earns from Pangle
Revenue and monetisation
App Revenue Change Impressions eCPM Of app's ads
PP Puzzle Pro
$1.5k 0.5% 236.3k $6.37 14%
QR QR Scanner
$834 2.4% 131k $6.37 14%
RH Run Hero
$582 2.7% 91.3k $6.38 14%
CS Color Sort
$277 4.9% 43.3k $6.40 14%
DS Daily Sudoku
$228 5.4% 35.7k $6.39 14%
TM Tile Match
$221 3.2% 34.6k $6.40 14%
MG Merge Garden
$183 0.7% 28.5k $6.41 14%
BQ Brain Quiz
$110 5.6% 17.2k $6.39 14%
SN Snap Notes
$95 5.1% 14.8k $6.40 14%
WS Word Sprint
$39 8.5% 6.1k $6.39 14%
By country
Where Pangle revenue comes from
Country Revenue Share
United States
$997
24%
Japan
$684
17%
India
$427
10%
Germany
$366
9%
Brazil
$285
7%
France
$237
6%
United Kingdom
$233
6%
South Korea
$228
6%
Canada
$190
5%
Mexico
$142
3%
Indonesia
$142
3%
Australia
$142
3%
18 days profitable in a row. Keep the flame going.