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Daily brief AI
Generated today at 09:14 · data through Nov 5 · spellenx.com

Earnings are up 5.6% to $184 a day, while page views rose 12.1%, so revenue per visit is slipping. The biggest risk is Traffic up 20% but RPM down 14% on spellenx.com (−$64/day). The biggest opportunity: spellenx.com had its busiest day ever: 48,200 page views (+$22/day).

Figures are calculated by AppRevBooster. AI explains them; it never computes them.

Open insights
2
0 snoozed · 0 done
Risks
1
−$64/day at stake
Opportunities
1
+$22/day available
Anomalies
1
metrics outside their expected range
Insights
What changed, why, and what to do about it
Traffic up 20% but RPM down 14% on spellenx.com

spellenx.com · RPM · Oct 28

−$64 per day
spellenx.com had its busiest day ever: 48,200 page views

spellenx.com · Traffic · Yesterday

+$22 per day
You are all caught up
Risk RPM High priority
Traffic up 20% but RPM down 14% on spellenx.com
SX spellenx.com Detected Oct 28 81% confidence
Estimated impact −$64 per day ≈ −$1.9k over 30 days
Page RPM $5.88 $5.00 Average before → since Oct 27

What happened

Page views grew 20% after the "daily word" pages started ranking, but those pages carry one ad slot instead of three. Earnings still rose, but each 1,000 page views now earns $5.07 instead of $5.90.

Evidence

Page RPM, last 28 days ·
$7.03
Oct 27
avg $5.88
Oct 9 Nov 5
Page RPM
DayValue
Fri, Oct 9$6.00
Sat, Oct 10$5.82
Sun, Oct 11$5.74
Mon, Oct 12$5.77
Tue, Oct 13$5.97
Wed, Oct 14$5.74
Thu, Oct 15$5.83
Fri, Oct 16$5.88
Sat, Oct 17$6.12
Sun, Oct 18$5.89
Mon, Oct 19$5.83
Tue, Oct 20$5.72
Wed, Oct 21$5.88
Thu, Oct 22$6.06
Fri, Oct 23$5.87
Sat, Oct 24$6.06
Sun, Oct 25$5.77
Mon, Oct 26$5.96
Tue, Oct 27$5.00
Wed, Oct 28$5.04
Thu, Oct 29$4.91
Fri, Oct 30$5.04
Sat, Oct 31$5.01
Sun, Nov 1$5.18
Mon, Nov 2$4.94
Tue, Nov 3$4.97
Wed, Nov 4$4.96
Thu, Nov 5$4.91

Contributing factors

Share of the change
Traffic shifting to /daily-word pages 66%
Lower viewability below the fold 22%
Seasonal CPC dip 12%

Recommended next steps

Add in-content ad slots to /daily-word

Matching the article template should recover about $64 a day.

Do it
Compare RPM by page template

See which templates earn least per visit.

Open

Data used

AdSense Google Analytics 4
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Figures calculated by AppRevBooster. AI explains them.
Opportunity Traffic Medium priority
spellenx.com had its busiest day ever: 48,200 page views
SX spellenx.com Detected Yesterday 90% confidence
Estimated impact +$22 per day ≈ +$660 over 30 days
Page views 31.2k 41.3k Average before → since Nov 3

What happened

GA4 attributes 9,400 sessions on Nov 2 to a mention in a word-games newsletter. Those visitors stayed 3m 10s on average, longer than search visitors, and earned $22 more than a typical day.

Evidence

Page views, last 28 days ·
49.9k
Nov 3
avg 31.2k
Oct 9 Nov 5
Page views
DayValue
Fri, Oct 931.4k
Sat, Oct 1030.7k
Sun, Oct 1130.8k
Mon, Oct 1229.8k
Tue, Oct 1331.5k
Wed, Oct 1431.8k
Thu, Oct 1531.4k
Fri, Oct 1632k
Sat, Oct 1732k
Sun, Oct 1831.3k
Mon, Oct 1931.3k
Tue, Oct 2032.2k
Wed, Oct 2132k
Thu, Oct 2229.9k
Fri, Oct 2330.9k
Sat, Oct 2430.2k
Sun, Oct 2532.1k
Mon, Oct 2631.6k
Tue, Oct 2730k
Wed, Oct 2830.6k
Thu, Oct 2931.1k
Fri, Oct 3031.9k
Sat, Oct 3131.3k
Sun, Nov 132.1k
Mon, Nov 231k
Tue, Nov 340.2k
Wed, Nov 443.4k
Thu, Nov 540.4k

Contributing factors

Share of the change
Newsletter referral 68%
Returning visitors 32%

Recommended next steps

Find similar newsletters

Ask AI for newsletters with the same audience.

Data used

Google Analytics 4 AdSense
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.
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Its analysis, evidence and next steps show here.
Anomaly detection
Metrics outside their expected range, checked every hour
Alert settings
Metric Actual Expected range Change Since
SX
Page views spellenx.com
48.2k 28.5k – 35.5k +51% 2 days
Flagged when the last few days fall outside the 14-day average ± 2 standard deviations and move by at least 8%.
spellenx.com had its busiest day ever: 48,200 page views.