Help and support

You need one revenue source and one ad platform to see True ROAS. Everything else can come later.

1. 1 Open Integrations and connect your ad network (AdMob, Unity Ads or another).
2. 2 Connect your stores so in-app purchases and subscriptions are counted.
3. 3 Connect at least one ad platform, such as Google Ads or Meta Ads.
4. 4 Wait for the first sync. The last 30 days arrive first, then up to a year of history.
5. 5 Open Overview. True ROAS appears as soon as revenue and spend overlap.

Alerts watch your numbers every hour and tell you when something moves more than it should.

1. 1 Open Alerts and select New alert.
2. 2 Pick what to watch: revenue, True ROAS, eCPM or spend, for all apps or one.
3. 3 Set the rule, for example revenue drops more than 20% against the same day last week.
4. 4 Choose where it goes: email, mobile push or a Slack channel.
5. 5 Save. You get one message per alert, with the likely cause from AI insights.

Roles decide who can change connections, budgets and billing.

1. 1 Open Workspace settings and choose Team.
2. 2 Select Invite and enter one or more email addresses.
3. 3 Pick a role. Analysts can view everything but change nothing.
4. 4 Send the invite. It stays valid for 7 days.

AdMob connects with Google sign-in and read-only reporting access.

1. 1 Open Integrations and select AdMob.
2. 2 Select Continue with Google and sign in with an account that can see AdMob reports.
3. 3 Choose the publisher accounts to import.
4. 4 Confirm. Revenue appears within about 15 minutes.

Unity Ads connects with an API key. Most sync errors come from a key without the reporting scope.

1. 1 In the Unity dashboard, open your organisation settings and select Service accounts.
2. 2 Create a service account and give it the Monetization Stats reader role.
3. 3 Create a key and copy it.
4. 4 In AppRevBooster, open Integrations, select Unity Ads and paste the key and organisation ID.

Store connections bring in-app purchases, subscriptions and store reviews.

1. 1 Google Play: create a service account in Google Cloud and invite it in Play Console with Financial data access.
2. 2 Upload the service account JSON key in Integrations.
3. 3 App Store: create an App Store Connect API key with the Finance role.
4. 4 Paste the key ID, issuer ID and the .p8 file in Integrations.

Meta access tokens expire when the person who connected them changes their password or loses access.

1. 1 Open Integrations and select Meta Ads.
2. 2 Select Reconnect and sign in with an admin of the ad account.
3. 3 Choose the ad accounts to import.
4. 4 Missing conversions are backfilled for the last 28 days.

True ROAS counts every kind of revenue, not only the revenue an ad platform reports.

1. 1 Revenue: ad revenue from every network, plus in-app purchases and subscriptions from the stores, after refunds.
2. 2 Spend: everything you spent on connected ad platforms in the same period.
3. 3 True ROAS = revenue ÷ spend. 2.0x means every dollar of spend came back twice.
4. 4 Store fees are not deducted. Profit on Overview deducts them, with your other costs.

Attributed revenue is the revenue from users a campaign brought in, measured over their lifetime so far.

1. 1 Installs are matched to campaigns using the ad platform's conversion data.
2. 2 Revenue from those users is credited to the campaign.
3. 3 Day-7 ROAS only counts revenue from a user's first 7 days, so new campaigns can be compared fairly.

Every amount is stored in USD and converted for display.

1. 1 Each day uses that day's closing rate.
2. 2 Change the display currency from the toolbar on any page with money.
3. 3 Exports use the currency shown on screen.

Most sources sync every hour. Networks that report once a day are marked as estimated until final.

1. 1 Ad networks and ad platforms: hourly.
2. 2 Stores: every 4 hours. Apple publishes final sales the next day.
3. 3 CSV uploads: when you upload a new file.

AI drafts a reply for every new review. Nothing is sent until you approve it.

1. 1 Open Store reviews and filter by Needs reply.
2. 2 Open a review to see its draft.
3. 3 Edit the draft if needed, then select Send reply.
4. 4 Replies appear on the store within a few minutes.

Google Play lowers the visibility of apps above its bad-behaviour thresholds.

1. 1 ANR rate: share of daily users who saw "app not responding". Play's threshold is 0.47%.
2. 2 Crash-free users: share of users without a crash. Aim for 99% or higher.
3. 3 Both come from Android vitals and Firebase Crashlytics.

Billing is per workspace. Only owners can change the plan.

1. 1 Open Workspace settings and choose Billing.
2. 2 Select Change plan to compare plans.
3. 3 Download any invoice from the Invoices list.