Get started
2 of 4
Next: set up a revenue alert

AI insights

Daily brief AI
Generated today at 09:14 · data through Nov 5 · Puzzle Pro

Revenue is down 0.2% to $17.2k vs previous, and True ROAS is 2.58x against a 2.8x target. The biggest risk is Unity Ads eCPM fell 15% for Puzzle Pro (−$12/day). The biggest opportunity: November revenue goal is on track (+$164/day).

Figures are calculated by AppRevBooster. AI explains them; it never computes them.

Open insights
2
0 snoozed · 0 done
Risks
1
−$12/day at stake
Opportunities
1
+$164/day available
Anomalies
0
metrics outside their expected range
Insights
What changed, why, and what to do about it
Unity Ads eCPM fell 15% for Puzzle Pro

Puzzle Pro · Ad revenue · Oct 29

−$12 per day
November revenue goal is on track

Puzzle Pro · Goal · Today

+$164 per day
You are all caught up
Risk Ad revenue Low priority
Unity Ads eCPM fell 15% for Puzzle Pro
PP Puzzle Pro Detected Oct 29 86% confidence
Estimated impact −$12 per day ≈ −$346 over 30 days
Unity Ads revenue per day $77 $66 Average before → since Oct 28

What happened

Unity Ads revenue for Puzzle Pro fell from $77 to $66 a day after Oct 28. Impressions held steady while US eCPM dropped, so this is a price change on Unity's side, not lower traffic. Other networks in the waterfall are unaffected.

Evidence

Unity Ads revenue per day, last 28 days ·
$107
Oct 28
avg $77
Oct 9 Nov 5
Unity Ads revenue per day
DayValue
Fri, Oct 9$77
Sat, Oct 10$76
Sun, Oct 11$82
Mon, Oct 12$74
Tue, Oct 13$81
Wed, Oct 14$72
Thu, Oct 15$73
Fri, Oct 16$74
Sat, Oct 17$69
Sun, Oct 18$84
Mon, Oct 19$77
Tue, Oct 20$71
Wed, Oct 21$72
Thu, Oct 22$69
Fri, Oct 23$82
Sat, Oct 24$93
Sun, Oct 25$86
Mon, Oct 26$83
Tue, Oct 27$78
Wed, Oct 28$59
Thu, Oct 29$55
Fri, Oct 30$73
Sat, Oct 31$69
Sun, Nov 1$73
Mon, Nov 2$66
Tue, Nov 3$72
Wed, Nov 4$65
Thu, Nov 5$64

Contributing factors

Share of the change
United States 62%
Interstitial ads 27%
Rewarded video 11%

Recommended next steps

Raise AdMob priority for US interstitials

AdMob is paying 12% more than Unity in the US this week.

Do it
Set an eCPM alert for Unity Ads

Get notified when eCPM falls more than 15% in a day.

Set up
Ask AI to compare ad networks

See eCPM and fill by network for Puzzle Pro.

Data used

Unity Ads AdMob
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.
Opportunity Goal High priority
November revenue goal is on track
SX Puzzle Pro Detected Today 80% confidence
Estimated impact +$164 per day ≈ +$4.9k over 30 days
Revenue per day $430 Average over the last 4 weeks · target $430

What happened

Revenue so far this month is $3k after 5 days. At the current daily rate the month ends at $17.8k, ahead of the $12.9k goal.

Evidence

Revenue per day, last 28 days ·
$747
Nov 1
target $430
Oct 9 Nov 5
Revenue per day
DayValue
Fri, Oct 9$531
Sat, Oct 10$593
Sun, Oct 11$552
Mon, Oct 12$544
Tue, Oct 13$552
Wed, Oct 14$528
Thu, Oct 15$544
Fri, Oct 16$528
Sat, Oct 17$584
Sun, Oct 18$589
Mon, Oct 19$566
Tue, Oct 20$553
Wed, Oct 21$541
Thu, Oct 22$568
Fri, Oct 23$564
Sat, Oct 24$608
Sun, Oct 25$649
Mon, Oct 26$585
Tue, Oct 27$583
Wed, Oct 28$536
Thu, Oct 29$577
Fri, Oct 30$592
Sat, Oct 31$648
Sun, Nov 1$609
Mon, Nov 2$586
Tue, Nov 3$602
Wed, Nov 4$584
Thu, Nov 5$591

Contributing factors

Share of the change
Puzzle Pro 36%
Run Hero 18%
QR Scanner 13%
Other apps 33%

Recommended next steps

Open Goals and budgets

Adjust the target or split it by app.

Open

Data used

All connected revenue sources
Was this insight useful?
Figures calculated by AppRevBooster. AI explains them.
Select an insight
Its analysis, evidence and next steps show here.
Anomaly detection
Metrics outside their expected range, checked every hour
Alert settings
Everything within range
No metric in this view is outside its expected range right now.
Flagged when the last few days fall outside the 14-day average ± 2 standard deviations and move by at least 8%.
Enough for 32 round trips to anywhere. Window seat, obviously.