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Daily brief AI
Generated today at 09:14 · data through Nov 5 · Color Sort

Revenue is up 4.3% to $2.2k vs previous, and True ROAS is 1.97x against a 2.8x target. The biggest risk is November revenue goal is at risk (−$25/day). The biggest opportunity: CS_UAC_Casual has room to scale (+$6/day).

Figures are calculated by AppRevBooster. AI explains them; it never computes them.

Open insights
2
0 snoozed · 0 done
Risks
1
−$25/day at stake
Opportunities
1
+$6/day available
Anomalies
0
metrics outside their expected range
Insights
What changed, why, and what to do about it
CS_UAC_Casual has room to scale

Color Sort · Campaign · Today

+$6 per day
November revenue goal is at risk

Color Sort · Goal · Today

−$25 per day
You are all caught up
Opportunity Campaign Low priority
CS_UAC_Casual has room to scale
CS Color Sort Detected Today 74% confidence
Estimated impact +$6 per day ≈ +$173 over 30 days
Campaign True ROAS 2.12x Average over the last 4 weeks · target 1.60x

What happened

CS_UAC_Casual has averaged 2.12x True ROAS on $24 a day, well above its 1.6x target, and cost per install has stayed flat as spend grew. Raising the budget by 25% should keep ROAS above target.

Evidence

Campaign True ROAS, last 28 days ·
3.00x
target 1.60x
Oct 9 Nov 5
Campaign True ROAS
DayValue
Fri, Oct 92.39x
Sat, Oct 102.36x
Sun, Oct 111.99x
Mon, Oct 122.16x
Tue, Oct 132.33x
Wed, Oct 142.21x
Thu, Oct 152.19x
Fri, Oct 162.17x
Sat, Oct 172.61x
Sun, Oct 182.16x
Mon, Oct 191.95x
Tue, Oct 202.19x
Wed, Oct 211.91x
Thu, Oct 222.23x
Fri, Oct 232.41x
Sat, Oct 242.14x
Sun, Oct 252.07x
Mon, Oct 261.98x
Tue, Oct 272.09x
Wed, Oct 282.06x
Thu, Oct 291.99x
Fri, Oct 301.90x
Sat, Oct 312.12x
Sun, Nov 11.90x
Mon, Nov 21.85x
Tue, Nov 32.07x
Wed, Nov 42.08x
Thu, Nov 51.99x

Contributing factors

Share of the change
Low CPI in Brazil and Mexico 50%
High day-7 retention 35%
Rewarded ad ARPDAU 15%

Recommended next steps

Raise the daily budget by 25%

Projected True ROAS stays above 1.9x.

Do it
Ask AI where to scale first

Ranks countries by marginal ROAS.

Data used

Google Ads AdMob Google Analytics 4
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Figures calculated by AppRevBooster. AI explains them.
Risk Goal Medium priority
November revenue goal is at risk
SX Color Sort Detected Today 80% confidence
Estimated impact −$25 per day ≈ −$746 over 30 days
Revenue per day $94 Average over the last 4 weeks · target $94

What happened

Revenue so far this month is $348 after 5 days. At the current daily rate the month ends at $2.1k, short of the $2.8k goal.

Evidence

Revenue per day, last 28 days ·
$109
Nov 1
target $94
Oct 9 Nov 5
Revenue per day
DayValue
Fri, Oct 9$80
Sat, Oct 10$79
Sun, Oct 11$76
Mon, Oct 12$76
Tue, Oct 13$74
Wed, Oct 14$75
Thu, Oct 15$82
Fri, Oct 16$78
Sat, Oct 17$81
Sun, Oct 18$72
Mon, Oct 19$72
Tue, Oct 20$77
Wed, Oct 21$71
Thu, Oct 22$76
Fri, Oct 23$78
Sat, Oct 24$75
Sun, Oct 25$78
Mon, Oct 26$67
Tue, Oct 27$68
Wed, Oct 28$71
Thu, Oct 29$74
Fri, Oct 30$68
Sat, Oct 31$73
Sun, Nov 1$70
Mon, Nov 2$68
Tue, Nov 3$67
Wed, Nov 4$69
Thu, Nov 5$75

Contributing factors

Share of the change
Puzzle Pro 36%
Run Hero 18%
QR Scanner 13%
Other apps 33%

Recommended next steps

Open Goals and budgets

Adjust the target or split it by app.

Open

Data used

All connected revenue sources
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Figures calculated by AppRevBooster. AI explains them.
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Anomaly detection
Metrics outside their expected range, checked every hour
Alert settings
Everything within range
No metric in this view is outside its expected range right now.
Flagged when the last few days fall outside the 14-day average ± 2 standard deviations and move by at least 8%.
Enough for 32 round trips to anywhere. Window seat, obviously.